The Top New UK Betting Sites for November 2022

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Full T&Cs apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable, and stake not returned with winnings. 7 day expiry. 18+.

Looking for the best new betting sites around? Find out all the latest new customer offers and reviews for some of the firms looking to establish themselves among the best online bookmaking websites.

It can be a tricky business signing up to a new bookmaker. It’s not always clear which of the new brands are the most trusted and which of them offer the best odds or incentives for a player.

That’s why we’re looking to show you the best of the best when it comes to new bookmakers, including the pros and cons from each of these new firms. Check out our top list of the best new betting sites available in the UK and the tempting welcome offers for new players!

The Best New Betting Sites for 2022: Updated November 2022



Bookmaker Sign-Up Offer Link/Bonus Code Offer Terms
SBK Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
Bet UK Bet £19, get £66 Claim Here 18+ | T&C’s Apply | BeGambleAware
STS Bet Bet £10, get £10 Claim Here 18+ | T&C’s Apply | BeGambleAware
ZetBet Bet £10, get £10 Claim Here 18+ | T&C’s Apply | BeGambleAware
Kwiff Bet £10, get £20 Claim Here 18+ | T&C’s Apply | BeGambleAware
Matchbook Money back up to £30 if your first bet loses Claim Here 18+ | T&C’s Apply | BeGambleAware
The Pools Bet £10, get £20 Claim Here 18+ | T&C’s Apply | BeGambleAware
Luckster Bet £10, get £10 Claim Here 18+ | T&C’s Apply | BeGambleAware
Tote Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
Mr Play Bet £10, get £15 Claim Here 18+ | T&C’s Apply | BeGambleAware
Pixiebet Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
Xtreme Win Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
Luck Land Bet £15, get £10 Claim Here 18+ | T&C’s Apply | BeGambleAware

How do we Select the Best New Betting Sites for You?

While we are all aware of established brands such as Bet365, Paddy Power and William Hill, new betting sites can offer different ways of betting and each have their own offers to consider as well before you sign up for a new account.

While some, such as SBK, may look to offer the best odds available through an exchange-style sportsbook, and others like Kwiff have a specific unique selling point in that your odds could be ‘supercharged’ at any given point, many are more traditional sportsbooks and at times it can be difficult to tell which is the best of these to go with.

That’s why we dig into the really important things, like the odds and depth of markets available, ease of use, whether or not they offer things such as price boosts, a mobile app or live streaming – plus that all important sign-up bonus! Let’s take a look at some of the key components as to why we would recommend a new firm.

Licensed to Operate in the UK

First of all, we look to make sure any new UK betting sites that we recommend must possess a UK gambling license issued by the United Kingdom Gambling Commission (UKGC).

The UKGC is the body responsible for ensuring that all betting within the UK is both fair and safe for all bettors. The body is widely regarded as one of the most difficult licenses to obtain and as such, you can assume a certain amount of dependability from any sportsbook that holds such license.

New Betting Site Welcome offers

A good welcome offer is a great incentive to sign-up for a bookmaker, but you should always make sure that the site is one worth signing up to and trusted before you look to take advantage.

In return for signing up for an account, new betting companies typically offer sizeable welcome bonuses and impressive new customer promotions to gain the attention of prospective players to try and lure them away from the more established sites.

There are different types of sign-up bonuses, but the most common is a ‘bet and get’ offer, many of which you can see in the table above. This allows the punter to sign-up, place a qualifying bet, and receive free bet tokens to a certain amount specified by the offer.

Depth of markets

A greater degree of choice when it comes to available markets is something that we really like to see from new bookmakers.

Any sportsbook should offer markets on a wide variety of different sports and new bookies are no different. Punters are constantly broadening their horizons away from the main league and popular sports and even into more obscure bets, with football being a particularly obvious example in offering bets on corners, cards, shots, tackles and more in some cases!

Bookmakers that offer everything from virtual and eSports to the Olympics and politics score highly with us. This is, of course, in addition to a competitive range of football, horseracing and cricket markets that makes the big-name bookies close competition.

Do New Betting Sites have Competitive Odds?

Let’s be honest, any bookmaker worth their salt has to be offering competitive odds to be worth your time. After all, you don’t want to be earning less of a return on your stake when the winners start to come in!

Good value odds are key to creating a new, impressive betting site and can be achieved by a brand in a number of ways. Perhaps the most effective way is consistently offering competitive odds as standard to ensure customers keep returning rather than moving to other bookmakers.

There are more catchy ways of providing good odds of course and most of the firms listed here will offer price boosts on big games as well as free bet clubs and the likes to help build trust and loyalty with their customers.

Additional benefits

One of the main selling points of signing up to a new betting site is the wide range of additional benefits that bettors are able to find.

A fresh start from a new sportsbook will often lead to innovation in the betting world. The aforementioned Kwiff for example give punters an occasional ‘supercharge’ on their bet, allowing random selections to be hugely boosted to massive odds after being placed.

But there are also more traditional benefits that many of these bookmakers will offer, which may come as a surprise to those who aren’t expecting much from a newer firm.

Examples of these include social profiles, live streaming, bet builders and odds transparency. A new betting site is usually the best place to find the hottest new benefits.

Why Should I Avoid a New Betting Site?

Just as we look for quality in an online betting site, there’s a whole host of red flags that we look out for when reviewing any new bookmaker that comes to market.

There are certain things you should always look for as standard when signing up to a new bookmaker and if any of these things are causing issues or any of the red flags listed below are spotted, then you should think twice about creating your account.

Untrustworthy or unregulated

Any betting that does not hold a license issued by the UKGC cannot legally offer gambling to any players within the UK.

Most of the bookmakers that aren’t licensed are unavailable to sign-up to the in UK anyway, but it may also be worth looking at the reasons as to why they are not operating within the UK, which can differ from site to site.

It may also be worth looking into the reputation of the site and how trustworthy it is considered by it’s current users. There are many online resources to utilise to test how trusted certain websites are and it’s worth checking these before depositing any money into your account.

Minimal offers and bonuses

Although a lack of offers or bonuses doesn’t necessarily mean a bookmaker isn’t to be trusted, it does mean you could be missing out on some of the perks that are available on other sites if you’re placing too much faith in a bookmaker that doesn’t offer these bonuses.

Many of the offers listed above offer great value for a £10 deposit but they are just the welcome offers available – many of these brands also offer regular price boosts, free bet clubs, casino bonuses and more.

So if a bookmaker isn’t offering these kinds of incentives, they may not be worth signing up to as you could be getting more value for your bets elsewhere.

Poor market coverage and odds

And when it comes to poor value, there’s nothing quite as poor value for money as a bookmaker failing to offer odds that are regularly competitive with other bookmakers.

Although not every bookmaker can offer the best possible prices, there are other reasons to sign-up and if they can offer prices that are competitive, then those other additions may make them worth signing up to.

However, if a bookmaker’s odds are consistently falling way below what the other, more well-known brands are offering, then you may be missing out on significant profits from your bets.

Likewise, you don’t want a bookmaker that doesn’t offer a deep range of markets and competitions to bet on, as it can be very frustrating to find that the bet you have in mind is not available on the website of your chosen firm.

Charges on withdrawals/deposits

Although it’s not a common practice, a handful of betting sites do charge a fee when it comes to withdrawing your winnings or depositing into your account.

It’s often the case that these fees are dependent on your chosen banking method and are often either a small flat rate or a percentage, but the more successful your bets are, the more you withdraw, the more money you’re losing to bookmakers that charge on withdrawals and deposit.

Underdeveloped/poor app or website experience

With less experience of punters using the site and navigating the app, it’s perhaps understandable that newer websites sometimes find themselves lacking on the user experience front.

That said, it can be a frustrating time spent looking to navigate a sportsbook on desktop or mobile that isn’t fully developed as yet and with so many other options out there, it may not be worth spending too much time on a bookmaker that hasn’t managed to get that side of it’s business quite right as yet.

Are New Betting Sites Better Than Established Names?

Comparing new and existing betting sites does get a little tricky when generalising both service types.

However, the bottom line is that although both new and established betting sites may offer a similar product, there are pros and cons to each.

For example, new betting sites are much more likely to focus on innovation with a fresh approach to the UK betting industry. Similarly, these betting sites are popular due to their often attractive welcome and sign-up bonuses.

Conversely, existing betting sites have a wealth of experience and a reputation behind them. It all boils down to what bettors want in a betting site. If they want to play it safe, the established betting site is the way to go. However, if they want a fresh and innovative betting site, a new bookmaker is the option for them.

What Features are New Betting Sites Likely to have?

New bookmakers are notorious for bringing new features that bettors may not have spotted before at the top levels of betting sites.

With innovation the key to succeeding in an already saturated market, new betting sites commonly put their best foot forward with new and exciting features to get players on board. This can include lesser-used features at established betting sites as well as new technology that we’ve not yet seen.

Bettors may be able to spot the following new and exclusive features when signing up to recently launched sportsbooks.


Although not yet permitted by the UKGC, cryptocurrency is fast-becoming a popular payment method outside of the UK with some accepting betting sites.

With Bitcoin, Ethereum and Litecoin dominating headlines in recent years, it’s hardly a surprise that the online betting market was quick to jump on the trend. A number of cryptocurrency-only betting sites and casinos have already launched in Europe, although these are often paired with some questionable licenses and shady company details.

To cut a long and very boring blockchain-based story short, cryptocurrency may have filtered its way into the mainstream, but we’re not expecting it at UK betting sites anytime soon.


The option of live-streaming events is a feature offered at a number of different sports betting sites and is popular among the best new bookmakers.

Bettors are able to access a livestream of an event as well as place in-play bets whilst viewing from supporting platforms. Depending on the bookmaker and sport of choice, bettors can access available live streams by either placing a small qualifying bet on the event or by ensuring that their balance with the cashier is positive.

Live streams can be displayed as either a true live feed of the event, much in the same way that television coverage would be shown, or by dynamic graphics. The dynamic graphics, offered by sites such as Bet365, gives insights into events where video feed is unavailable, offering live updates on the action as a video live stream alternative.


Ever wished you could build your bet on a match from scratch by combining those three or four selections you’ve been eyeing up on the same game?

Bet-builders, sometimes termed in a different way as a same-game multi or build-a-bet among others, allow you to do exactly that, combining selections from unopposing markets on the very same fixture.

These bets can really add interest to the big televised fixture and give punters the chance to really test their knowledge by selecting from player-specific markets alongside the more obvious match result, both teams to score and over 2.5 goals bets.

All of your selections will have to be successful in order for the bet-builder to win, but this type of bet is proving more and more popular in recent years.

Odds boosts

Many new and existing bookmakers in the UK will offer their punters incentives to remain betting with them and one of these incentives could come in the form of regular odds boosts.

These are offered to punters in different guises and can be called price boosts or daily specials and they usually involve a handful of bets over the course of the day’s action that have been boosted in price prior to kick-off.

There are other ways that bookmakers can boost odds though too, with Kwiff being an example of a bookmaker that randomly ‘supercharges’ the occasional bet allowing you to get crazy long odds on a bet you were set to place anyway!

Some sportsbooks will offer you the chance to boost your own odds a certain amount of times over the course of a week while others will offer huge price enhancements for a very limited time – so you have to be on the ball to take advantage of those.

There will likely be maximum stake restrictions applied to some of these boosts and you should always check the terms and conditions of any of these styles of promotions.

Do all New Betting Sites Offer Free Bets and Welcome Offers?

It’s not that every single bookmaker offers a new customer sign-up bonus, it’s just that those that aren’t offering such a welcome offer for new customers are likely to be left behind in such a competitive market.

With so many sportsbooks available to the average punter in the UK, it isn’t difficult to see why some bookmakers struggle to attract new customers and these sign-up offers allow them to present an incentive to any potential bettors on their site.

Of course, a good sign-up offer alone is not enough to retain said customers once they have signed up and used their free bets or other bonus. In order to gain customers’ loyalty in such a saturated market they must continue to offer competitive odds and other features to beat the competition.

We recommend taking a look at what else a bookmaker has to offer before signing up and making sure they are a trustworthy and reliable brand that are worth placing your bets with.

What Type of Welcome Bonuses can I Expect from a New Betting Site

Although the majority of the welcome bonuses on this page come in the shape of standard ‘bet and get’ offers, there are other types of sign-up offers available for new customers with new betting sites.

Odds boosts

You have to keep your eyes peeled for an odds boost promotion as they don’t come around very often – particularly not with newer betting sites – but when they do, they can offer the chance to get your hands on a huge price for a short-odds favourite in an upcoming match.

In most cases, the winnings for such long-odds bets are paid as free bets but this can often mean you can get your account off and running with a tantalising amount of free bets for a very small outlay.

Free bet offers

The most common type of promotion to attract new customers is the Free Bets offer, whereby a punter will sign up for his or her account, place a £10 bet and then receive a pre-determined amount of free bets once their qualifying bet has settled.

Some of these free bet offers are better than others and they can be as valuable as receiving £50 in free bets for just a £10 qualifying bet in some cases. There are often wagering requirements attached to the free bets before they can be withdrawn though, so do take that fact into consideration with any new bookmaker.

Matched deposits

A matched deposit is exactly what it sounds like. Sign up, deposit an amount in your account and depending on what the bookmaker’s offer is, they will match that deposit up to a certain point with some bonus funds.

As with the usual free bet offers, wagering requirements will most likely apply to these bonus funds and the customer should always check these in the terms and conditions.


A cashback bonus offers punters the chance to place their opening bets safe in the knowledge that if they aren’t winners, they will receive the money back either as cash or in the form of free bets with this kind of offer.

There are usually limits in terms of how many bets, how much of a stake and how many days you have to claim your cashback after signing up but this is a popular type of welcome offer.

Other common bonuses

Some sportsbooks will offer a crossover bonus if they also have other sections of the site such as slots, casino or bingo games, allowing punters the chance to get to grips with a few different areas of the site once they have signed up and retrieved the bonus.

There are other, more unique sign-up offers from time to time too that allow punters a running total of free bets over a certain amount of time, similar to a ‘Free Bet Club’ that we see with other bookmakers. These are often harder to unlock but if you become a loyal customer they can offer the most value over a long time.

Will New Betting Sites have Extensive Access to Leagues and Competitions?

The short answer to this is yes. Any betting site, new or otherwise, worth their salt will make sure they’re offering all of the biggest and best leagues to their punters alongside more obscure ones when applicable.

While the odd bookmaker may miss a competition, league or event here and there, they are likely to be those that very few people are betting on and with each brand producing their own odds, sometimes it’s best in these cases to check the newer sites to see what prices are available on your preferred bets.

What are the Best Payment Methods for New Betting Sites?

Not every bookmaker will allow every type of payment method in order to make your deposits, but here are some of the most popular types of payment method with new betting sites in the UK.

Visa and Mastercard Debit

The vast majority of brands will allow customers to deposit with their usual Visa or Mastercard debit cards. These are the most popular method of deposit and withdrawal as they tend to be the most popular payment method generally even outside of bookmakers. Simply enter the details of your card and how much you’d like to deposit to get start.


When it comes to online payment solutions, Paypal is one of the most established and trusted brands on the internet. Using Paypal on betting sites isn’t always an option when depositing to take advantage of a new customer offer however, which is worth noting.


Cryptocurrency is not yet supported by the UKGC. While it’s future is as yet undecided for UK gambling, as things stand you will be unable to deposit with any form of cryptocurrency.


Boku is a payment method that allows you to add your deposit to your mobile phone contract, so that you don’t have to add your card details or Paypal to a website. Although it’s worth remembering that the cost of your deposit will be added to your next phone bill. It’s accepted currently with some bookmakers but not all.


Skrill is similar to Paypal in that it operates as an online eWallet, allowing you to withdraw and deposit into your own account with a degree of accepted security. Like Paypal again, it’s usually able to be used for general deposits and withdrawals but not always for your first deposit if you’re looking to take advantage of a welcome bonus, so be sure to check your bookmaker’s terms and conditions first.


Bettors looking to deposit with cash are able to do so when heading into a store that offers a Paysafecard. These vouchers give a unique 16-digit code that can be used at a number of sites, including a number of betting sites. Withdrawals are not possible with Paysafecard.


Neteller is an e-money transfer service and can be used when depositing or withdrawing from a number of online betting sites. The service is popular among bettors and, similar to PayPal and Skrill, is not often permitted when claiming a welcome offer.

Apple and Google Pay

Bettors using their mobile devices can use their saved card details to make deposits at betting sites using either Apple Pay or Google Pay. The payment methods, used on either Apple or Android devices, is both a simple and efficient way to deposit. Withdrawals cannot be made with Apple and/or Google Pay.

Credit cards

Although once a popular method of depositing at an online betting site, credit cards are no longer available as a payment method in the UK. This is due to the rule change in early 2020 after findings by the UKGC that a significant number of problem gamblers were funding accounts with credit cards.

Instead, bettors should look to use one of the many other available banking methods that can be used much in the same way. We would typically recommend that a simple VISA or Mastercard debit card be used when both depositing and withdrawing at a new betting site.

Top New Betting Sites FAQs

Looking for a new betting site that is now available to UK players? We are now able to provide you with a handy FAQ that answers everything you could possibly need to know about the top new bookies!

Can I trust this new bookmaker?

As not all of the new betting sites are created equally, the level of trust associated with each new betting site will differ depending on the individual credentials.

It is important to firstly look whether the new betting site has a license from the United Kingdom Gambling Commission (UKGC). This license is a key requirement for all bookmakers, casinos and poker sites, to allow gambling online within the United Kingdom.

The UKGC is responsible for the safety and fairness of betting for players within the UK. It ensures strict rules and regulations are adhered to by all brands and if a new betting site does not hold a UKGC license then players should avoid using these sites.

All of the new betting sites in our top list are verified as trustworthy and guarantee that each one holds a UKGC license and that the sites use SSL data encryption.

How often do new bookmakers come to market?

It is hard to come by high-quality trustworthy new bookmakers in the UK, whilst a number of new sites are launching globally, they are not all worth looking at.

Each new bookmaker must meet strict criteria not only to be granted a license in the UK, but to also be successful with punters. Sites that don’t offer many promotions, offer low odds, few markets and lack any sort of a loyalty scheme are unlikely to prosper in the incredibly competitive UK betting world.

Therefore, we are focused on the best new bookmakers that we think will be valuable in the UK instead of highlighting every single one that comes to market.

Who are the best new betting sites?

Tabulated at the top of the page is a full list of the best betting sites with each of our top picks highlighted for your ease.

While new bettings sites all seem to offer something attractive, often appealing to a different audience and offering a new distinctive experience. Many of these sites battle to offer the biggest welcoming promotions, giving bettors the chance to obtain large sign up incentives.

Ultimately, it’s down to the player to find the best new betting site for them from our top list of new betting sites.

How long will my new bet bonus take arrive in my account?

The time taken for new bet bonuses to arrive into a betting account differs from bookie to bookie, so it is always important to check the welcome offer terms and conditions.

Every bookmaker is required to clearly showcase their terms and conditions when advertising welcome offers to new players. By reading the small print, every new player is able to find exactly how long they will have to wait for the bet bonus to reach their account and how they can use them.

Typically, new bet bonuses are issued within 24 hours of players meeting the qualifying criteria (placing a minimum first bet/depositing the minimum amount or verifying their identity etc.). Bettors should expect to be able to access their new bet on the day they create their account, but if there are any issues, then check the terms or conditions or speak to someone on Live Chat if available.