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The Top New UK Betting Sites for July 2024

In the rapidly expanding landscape of UK betting sites, it’s challenging to sift through the latest entries to find those that offer reliability, competitive odds, and excellent user experiences; however, our thorough evaluations and firsthand betting experiences bring you the definitive guide to the most trustworthy new betting sites to consider.

All of these sites are UK-licensed and offer an impressive welcome bonus, a range of payment methods, and an overall great user experience.

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T&Cs: 18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. Cards and Apple Pay payments only. Scroll down for T&Cs. | Please gamble responsibly

New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ |

If your first bet is a Treble or Up on Any Sport (minimum 3 selections) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS with the promo code AKACCA100. 18+

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, T&C’s apply.

NI excluded. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.18+

Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £35 plus 10 Free Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless. 18+ T&Cs Apply. Always Gamble Responsibly.

New customers only. Min £10 deposit and bet on odds 1/1 or greater. Deposits via PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. 18+ T&Cs apply.

New customers only. Min £10 deposit and bet on odds 1/1 or greater. Deposits via PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. 18+ T&Cs apply.

18+ only. New Players Only. Wagering occurs from real balance first. 50X wagering the bonus. Contribution may vary per game. Available on selected games only. The wagering requirement is calculated on bonus bets only. Bonus valid 30 Days from receipt. Max conversion: 3 X the bonus amount. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.

Only new customers residing in the UK who are at least 18 years old and who register for an account with us will qualify for this offer. To be eligible for this welcome offer you must enter code welcome25afs when you sign up.To qualify for this offer, on the first day you have a sportsbook bet with us, you need to place at least 3 bets of £10 or more on separate events. If your account has net losses on the sportsbook at the end of your first day’s sportsbook betting (23:59:59), we’ll refund 50% of these as a free bet up to £25. Only bets settled by this time on your first day betting will count towards the offer. 18+

New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

T&Cs: 18+ New customers only. Opt in & bet £10+ via mobile on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. | Please gamble responsibly (edited)

18+ New customers only. Bet £10+ on pre-match accas with 4+ legs, min odds 3/1 (4.0) within 14 days of sign-up. Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. Restrictions and T&Cs apply.

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+.

New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs Apply

New cust only. 7 days to opt in by placing a £10 qualifying bet at 4/5 (1.8) odds or greater to receive 3x Free Bets: 1 x £10 Football Free Bet, 2 x £10 Free Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+

This promotion is for new customers only. Sign up using the promo code bet20get10 and make a minimum deposit of £20. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet. Free bet stakes are not included in returns. The promotional period starts on 00:01 Friday 09/05/2023 and runs until further notice. Customers must be 18+. Customers must be residents of the UK/IE

. 18+ Full T&Cs apply.

18+ only. Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. The day finishes at 23:59 on day of registration. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable Free bets to be credited within 24 hours. This offer can not be used in conjunction with any other Betgoodwin promotion. If your free bet is subsequently voided it will be replaced within 24 hours. Cashed out bets do not count towards this offer. This offer is limited to a free bet award per person/household/IP address. Betgoodwin reserves the right to withdraw or terminate this offer only once the full duration of the promotion has been completed. Full Terms and Conditions apply.

New customers. Max £10. 100% Odds Boost token. Keep it fun – set your deposit limit. T&Cs apply. 18+ only.

This promotion is available to all new customers who are 18 years or over. Start from 00:01 on 14/06/2024. To participate in the activity, your settled wager must be a qualifying bet. A “Qualifying Bet” refers to a settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. Only bets placed in the Euro 2024 are counted. New customers will receive a 150% deposit bonus on their first deposit. The minimum deposit to qualify for this promotion is £/€50.

New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+.

This promotion is for new customers only. Customers must be 18+.Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. 18+

Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £10 fixed odds bet will be credited upon settlement of the qualifying bet. The second free £10 fixed odds bets will be added to your account on the following day. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. T&Cs Apply. 18+

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply.

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

T&Cs Apply. Only available to new customers. Deposit a minimum of £10 within 3 days and place a qualifying bet at odds of 1.5 or more via Visa/Mastercard. A second qualifying bet within 3 days is eligible for the bonus, and the first bet must be a loss to qualify. Each qualifying loss bet awards the player £10 in money back, up to a maximum of £20 for the two qualifying bets. Only bets on Sportsbook quality. The second bet must not include the same Match/Fixture as the first bet. 20 Free Spins are credited once the second qualifying bet is placed. Free Spins are for the slot game ‘John Hunter and the Book of Tut Respin™’.

18+. For New Customers Only. Minimum deposit £10. Deposit will be matched with bonus funds. Minimum bet and payment method exclusions apply. Time limits and T&Cs apply. See full T&Cs below.

This offer is valid to new sports customers only. This promotion is valid until 31/12/2023 22:59 GMT. This promotion is valid once for players who have opted in before placing their first bet. If a player’s first bet loses, a £5 Free Bet will be assigned to their account. The minimum bet to qualify is £5. The maximum Free Bet amount from this promotion is £5. The maximum win from a Free Bet is capped at £100. If bets are void then no reward will be given and your initial bet amount will be refunded. 18+ only. Terms & conditions apply.

18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.

Cashback is cash without restrictions. Full T&c’s apply. No Max Cashout. Gambling can be addictive. Play responsibly. T&C’s apply. 18+

New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. #ad

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

18+ only. This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Full T&Cs apply.

Looking for the best new betting sites around? Find out all the latest reviews and offers from reliable new bookies looking to establish themselves among the best newly licensed UK bookmakers.

Signing up to a new bookmaker can be tricky. It’s not always clear which of the new brands are the most trusted and which offer the best odds or incentives for a player.

That’s why we created this page to show you the best new bookmakers, including the pros and cons of each new gambling site. Check out below our top list of the best new betting sites available in the UK and the tempting welcome offers for new players!

Exploring This Weekend’s Betting Options With New Betting Sites

Euro 2024 might be over, but there is still plenty of sport to keep you going. This weekend, you’re spoiled for choice with a number of big events across various sports. For example, the Tour de France will enter its final stages, with the conclusion of the race slated for Sunday. And then there’s the Shanghai Masters snooker, with the likes of Ronny O’Sullivan and Judd Trump still going strong and looking to add another trophy to their extensive collection.

If darts is your thing, be sure to tune into the World Matchplay in Blackpool, with the likes of Luke Humphries, Michael Smith and Michael van Gerwen looking to bring home a trophy that is second only to the World Championships in the PDC calendar.

As always, there is football to be had as well, with the Uefa U19 Championships and Uefa Women’s U19 Championships group stages continuing on over the weekend.

Comparing the Top New Betting Sites

Bookmaker Year Established Betting Markets UKGC License Live Stream Price Boosts Bet-Builder Mobile App
BetMGM 2023 300+ per match 39198 Yes Yes Yes Yes
CopyBet 2021 300+ per match 53774 No Yes Yes Yes
AK Bets 2023 200+ per match 9177 No Yes No Yes
PlanetSport bet 2021 30+ sports 50122 Yes Yes No Yes
Gentleman Jim 2023 20+ sports 39483 No Yes No No
Dragon Bet 2022 20+ sports 41125 Yes Yes No Yes
Midnite 2020 200+ per match 42647 Yes Yes Yes Yes
HeySpin 2020 30+ sports 39483 No Yes No No
Bet Goodwin 2021 30+ sports 2927 Yes Yes Yes Yes
TalkSport Bet 2022 30+ sports 39576 Yes Yes No Yes
Fafabet 2021 30+ sports 57385 No Yes No Yes
Rhino 2021 50+ sports 50122 No Yes No Yes
JeffBet 2022 30+ sports 39335 Yes Yes No No
BetZone 2021 50+ sports 61997 Yes Yes No Yes
Monster 2021 30+ sports 56784 No Yes No No
Britain Bet 2020 30+ sports 39335 No Yes No Yes
ZetBet 2022 30+ sports 39483 No Yes No Yes
Luckster 2022 30+ sports 39483 No Yes No Yes
Neptune Play 2020 30+ sports 39483 No Yes No Yes
Magic Red 2023 30+ sports 39483 No Yes No Yes
Bresbet 2023 30+ sports 50122 No Yes No Yes
Lottoland Sportsbook 2021 30+ sports 38991 No Yes No Yes

New Betting Site Of The Month – BetMGM

Every month we pick out one new gambling site’s welcome offer and BetMGM’s is a very good one, allowing punters the opportunity to get £60 in free bets when they join and place a £10 bet. If you’re wondering why this firm is so generous with an offer like this for it’s newest customers, most bookmakers worth their salt now offer a similar bonus upon signing up, but this from BetMGM has really caught our eye.

This firm’s sign-up offer is one of the best value offers on the market right now as not many sign-up bonuses allow punters to get £60 in free bets from one of the UK’s best new betting sites – when you place a £10 bet.

All you have to do is sign up, choose your preferred deposit method, deposit a minimum of £10, and place a bet at odds of 1/1 or greater. You’ll be credited with a £10 free football bet, a £10 free accumulator bet, a £10 free horse racing bet, and a £10 free bet-builder bet.

Here’s what we’re backing this weekend.

Best New Betting Sites for 2024: Our Picks

1. BetMGM

The number one new bookmaker that we recommend to you right now is BetMGM, not least for their incredible new customer sign-up offer that allows punters to get £40 in free bets when they join and bet £10. With a long-running history in the United States, BetMGM is looking to bring its unique style to the UK market and with a deep sportsbook, In-Play betting, and plenty of casinos offers, it isn’t hard to see why we’re expecting them to flourish in doing so.

What we like about BetMGM

  • Fantastic new customer offer
  • Trusted brand name after several years of operating in the US
  • In depth sportsbook and array of markets
  • Unique opportunities to win on Golden Goals
  • Excellent casino and live casino options

What we would like to see improve on BetMGM

  • Better customer support options
  • Improved experience on Mobile App

2. CopyBet

One of our favourite new betting sites in 2024 is CopyBet. With a deep array of football markets on events from all around the world and an incredible new sign-up offer, this is one of the best new bookmakers on the scene at the moment. The unique thing about CopyBet is that customers can copy the top betting strategies of the site’s tipsters and the most successful tipsters can earn further fees by sharing their success in the Tipsters section of the site

What we like about CopyBet

  • Incredible value new customer offer
  • Unique tipster tool allowing you to copy successful punter’s bets
  • Good array of football bets
  • Easy to use mobile app
  • Several free bet offers and price boosts for existing customers

What we would like to see improve on CopyBet

  • More sports – no horse racing available at the moment
  • Casino and poker games
  • 24/7 Customer Support

3. Rhino Bet

Rhino Bet is a UK-licensed bookmaker that has streamlined the betting experience for its users and is one of the newest betting sites available. Although it’s still early days for this bookmaker, its user-friendly interface and competitive markets have proven popular with its users so far. They also have a unique new customer offer where punters can get a £20 Uber Eats voucher when they join and bet £20. new bookmaker

What we like about Rhino Bet

  • Unique sign-up offer that allows you to ‘Bet Twenty & Eat Plenty!’
  • Streamlined experience designed to make things easy
  • Mobile betting website alongside user-friendly app
  • Best odds guaranteed on horse racing
  • Very competitive odds for a new bookmaker

What we would like to see improve on Rhino Bet

  • Customer support only available via email
  • More variety of casino games
  • 24/7 Customer Support

4. Midnite

Although originally known for its E-sports betting offerings, Midnite now has an improving sportsbook with innovative features, including Acca Assist, Free Bet Fridays, and VIP draws. They also offer a terrific new customer offer of Bet £10, get £20 in free bets, for which you can read the full T&Cs above.

What we like about Midnite

  • Excellent value new customer offer
  • Easy to use sportsbook layout including Acca Assist
  • Well-designed mobile app
  • Free Bet Fridays with a chance to win Free Bets on social media
  • Depth of Esports markets
  • Live Streaming on Esports markets

What we would like to see improve on Midnite

  • More stats markets on football bets
  • Lack of casino games to be addressed

5. JeffBet

One of the newest bookmakers on this page, JeffBet, was founded as recently as 2022 and is licensed and regulated by the Malta Gaming Authority. Impressively, for a bookmaker that’s only been around for such a limited period of time, they do offer some excellent promotions and rewards programmes, particularly for the casino section of the site. With a familiar and user-friendly layout, they’re likely to become very popular with punters before too long. new betting site

What we like about JeffBet

  • Bet £10, get £30 in free bets new customer offer
  • Excellent Casino focus
  • Huge amount of promotions and reward programmes
  • User-friendly sportsbook
  • 24/7 live chat support option

What we would like to see improve on JeffBet

  • Lack of racing markets
  • Below-par live betting options
  • Several location restrictions

6. Britain Bet

With a strong focus on in-play betting and cash-out functions, Britain Bet is another brand to consider when looking for a new sports betting website. They’re offering a terrific new customer bonus right now, too, where new players can get a £50 free bet when they join and place a £25 qualifying bet using deposit code BB50.

What we like about Britain Bet

  • Reliable live betting and cash-out functions
  • Strong depth of markets on specific sports
  • Stand-out esports coverage
  • Good commitment to promoting responsible gambling
  • Cryptocurrency deposits accepted

What we would like to see improve on Britain Bet

  • Quicker withdrawal times
  • More sports to bet on
  • More price boosts and recurring offers

7. Gentleman Jim

Launched in 2023, Gentleman Jim is now starting to make its presence felt in the crowded local betting market and they have a very competitive sportsbook offering and a wide range of markets.

What we like about Gentleman Jim

  • Good value new customer offer for relatively new bookmaker
  • Comfortable sportsbook layout
  • Good commitment to safe gambling
  • Boosted winnings with Acca Club

What we would like to see improve on Gentleman Jim

  • Improved app usability
  • More variety of casino games
  • 24/7 Customer Support

8. PlanetSport Bet

One of the brand new betting sites with a brilliant new customer offer is PlanetSport Bet. Their sign-up bonus allows you to claim a £10 free bet when you place your first bet of £20. With a huge array of live tables and games, Planet Sport Bet’s sportsbook offering has been improving recently, and it’s becoming a more viable option for punters in the UK and beyond.

What we like about PlanetSport Bet

  • Huge array of casino games from several software providers
  • Safe and secure
  • A large amount of payment options and fast payouts
  • Live chat customer service

What we would like to see improve on PlanetSport Bet

  • More in-depth football markets on specific games
  • Lower playthrough requirement on deposit bonus
  • An easier to navigate sportsbook

9. Bresbet

Brestbet is one of the newer bookmakers around and there’s plenty to like, with competitive odds, a wide range of markets and a nice looking sportsbook. They’ve shown improvement since their arrival on the scene and have emerged as one of the better new sportsbooks around. 

What we like about BresBet

  • Secure website
  • Fast payouts and multiple deposit methods
  • Good customer service

What we would like to see improve on BresBet

  • Improved experience on Mobile App
  • Below-par live betting options

10. MagicRed

MagicRed is one of the newbies on the scene, and we’ve really enjoyed their offerings since their arrival. Their website has a different look, something welcome in a saturated market, and, with their casino origins, there’s a really good amount of games away from the sportsbook.

What we like about MagicRed

  • Innovative new website with good features
  • Good casino offering
  • Good customer service options

What we would like to see improve on MagicRed

  • Deeper markets available on key sports
  • Improved payment methods

11. NeptunePlay

NeptunePlay is another new bookmaker that has transitioned from casino to sports in recent months. Their transition has gone really smoothly, and they’ve made a decent impact in a relatively short time. With an excellent base in casino to fall back on, the future looks bright for NeptunePlay. 

What we like about NeptunePlay

  • Unique website with good features
  • Impressive casino offering
  • Responsive customer service 

What we would like to see improve on NeptunePlay

  • More options available on key sports
  • Differing payment methods

11. DragonBet

DragonBet launched into the betting scene in 2022, finding a niche in their Welsh roots. Their sportsbook offering is deep and has some really interesting features giving them a nice introduction to the market. The future looks bright for DragonBet if they can continue to find their feet in a busy market. 

What we like about DragonBet

  • Niche markets
  • Excellent sportsbook offering

What we would like to see improve on DragonBet

  • Improved customer service options
  • Differing payment methods

12. HeySpin

HeySpin is another bookmaker that has entered the sports betting world, and it’s been a success so far. There are plenty of markets on offer and a reasonable welcome offer for new customers. Things are looking good for HeySpin, especially if they can continue to build their inplay offering to complement their pre-match markets.

What we like about HeySpin

  • Plenty of markets on offer
  • Good welcome offer

What we would like to see improve on HeySpin

  • Improved sportsbook interface
  • Increased number of payment methods

13. TalkSportBET

TalkSportBET is our final bookmaker to make the list following their arrival in the sportsbook world in 2022. They’ve made a good impression with a easy to use website, nice price boosts and some nice offers for both new, and existing, customers. TalkSportBET is definitely one to watch when it comes to new bookmakers.

What we like about TalkSportBET

  • Good welcome offer for new customers
  • Existing customers are given nice perks
  • Easy to navigate interface

What we would like to see improve on TalkSportBET

  • Improved pre-match markets
  • Increase in in-play offering

Best New Online Betting Site By Category

Bet Goodwin – Best For Football Betting

Bet Goodwin is one of the newer bookmakers with really competitive prices. We feature them heavily on our daily tips as they often offer the best prices, including those offered by more established bookmakers. The prices offered for more niche competitions are what really sets them apart, with competitions like AFCON really benefiting from the odds they offer.

BetZone – Bets For Odds Boosts

There are plenty of offers available on BetZone, but their Odds Boosts are the real focus, with most sports receiving boosts across the week. This is helped by a really clear online interface, making it clear where you are receiving the boosts and how much extra you could get in your pocket with a winning selection.

Fafabet – Best For Horse Racing Betting

Fafabet focuses on horse racing, with its best sportsbook offers around the GGs. It also operates with Best Odds Guaranteed (BOG), meaning you’ll get the best prices when placing your bets on the nags. 

AK Bets – Best For Bespoke Betting

AK Bets is fairly new to the online betting scene, but it’s been around the racetracks for a long time, building a reputation as one of the best trackside bookies around. It offers a more bespoke betting experience, especially when it comes to horse racing, and it is well worth checking out if you are looking for a new bookmaker. 

Copy Bet – Best for New Customer Offers

Copy Bet have one of the most desirable welcome offers for new customers at the moment, giving you £50 in free bets when you make your first qualifying bet of £10 or more. Other bookmakers come close but this is definitely the best offer available on the market at the moment and sets Copy Bet apart as the best new bookmaker for new customer offers. 

BetMGM – Best for Existing Customer Offers

Keeping your existing customers happy is also hugely important, and BetMGM does this well. They’ve got a variety of existing customer deals, offering regularly boosts on accumulators on an array of sports. Not only this, but they offer some great free-to-play options, with the daily spin and Golden Goals promotions giving you a great chance to pick up some free bets and cash.

Rhino – Best for Other Sport Betting

Rhino has quickly garnered a reputation for offering a wide array of other sports betting, with rugby, cricket, and tennis especially in focus. Whilst they aren’t the biggest new bookmaker around, they have a familiar feel about them and are worth a look.

How To Open a New Sports Betting Account

When it comes to signing up, bookmakers usually follow a similar pattern. Here, we’ll run through the most common way to sign up and claim your Free Bets. 

  • Head to the bookmaker landing page by using one of our links above. These links will take you straight to the right page to sign up and claim any offers.
  • Press the join button to begin the account creation process.
  • Enter your personal details. It’s important to make sure these are correct as you’ll likely need to verify them. Incorrect details could stop you from being able to claim any bonuses. 
  • Create a username and password. You’ll need these each time you log in with your bookmaker, so make sure you can remember them and that the password is secure. 
  • At this point, some bookmakers will ask you to verify your identity. This might involve uploading a copy of your ID, utility bills or proof of income. 
  • Make your first deposit. Most bookmakers offer various payment methods, including debit cards, online wallets (such as Paypal), and mobile payment methods (such as Apple Pay). Please note that bookmakers cannot accept deposits via credit cards.
  • You may have to place your first bet to qualify for any Free Bet so check the terms and conditions to make sure your first bet meets the criteria.

How We Select The Top New Bookmakers of 2024 

While we are all aware of established brands such as Bet365, Paddy Power, and William Hill, new betting sites can offer different ways of betting and each has its own offers to consider as well before you sign up for a new account.

That’s why we dig into the really important things, like the odds and depth of markets available, ease of use, whether or not they offer things such as price boosts, mobile betting via an app, or live streaming—plus that all-important sign-up bonus! Let’s take a look at some of the key components as to why we would recommend any of these new betting websites.

  1. Licensed to Operate in the UK

First of all, we ensure that any new UK betting sites we recommend possess a gambling license issued by the United Kingdom Gambling Commission (UKGC).

The UKGC is the body responsible for ensuring that all betting within the UK is both fair and safe for all bettors. The body is widely regarded as one of the most difficult licenses to obtain and as such, you can assume a certain amount of dependability from any sportsbook that holds such license.

It’s worth remembering the services provided by GAMSTOP as well—a free service that lets you set controls to restrict your online gambling activities and promote responsible gambling.

  1. New Betting Sites 2024 Welcome offers

A good welcome offer is a great incentive to sign-up for a bookmaker, but you should always make sure that the site is one worth signing up to and trusted before you look to take advantage.

In return for signing up for an account, new betting companies typically offer sizeable welcome bonuses and impressive new customer promotions to gain prospective players’ attention and lure them away from the more established sites.

There are different types of sign-up bonuses, but the most common is a ‘bet and get’ offer, many of which you can see in the table above. This allows the punter to sign-up, place a qualifying bet, and receive free bet tokens to a certain amount specified by the offer.

  1. Depth of markets

We would really like to see a greater degree of choice regarding available markets from the best new online bookies in 2024.

Any sportsbook should offer markets on a wide variety of different sports and new bookies are no different. Punters are constantly broadening their horizons away from the main league and popular sports and even into more obscure bets, with football being a particularly obvious example in offering bets on corners, cards, shots, tackles, and more in some cases!

New bookmakers that offer everything from virtual and eSports to the Olympics and politics score highly with us. Of course, this is in addition to a competitive range of football, horseracing, and cricket markets that make the big-name bookies close competitors.

  1. Competitive Odds Of New Betting Sites

Let’s be honest, any bookmaker worth their salt has to be offering competitive odds to be worth your time. After all, you don’t want to be earning less of a return on your stake when the winners start to come in!

Good value odds are key to creating a new, impressive betting site and can be achieved by a brand in a number of ways. Perhaps the most effective way is consistently offering competitive odds as a standard to ensure customers keep returning rather than moving to other bookmakers.

Of course, there are more catchy ways of providing good odds, and most of the firms listed here will offer price boosts on big games, free bet clubs, and other similar offerings to help build trust and loyalty with their customers.

  1. Additional benefits

One of the main selling points of signing up with a new betting site is the wide range of additional benefits that bettors can enjoy.

A fresh start from one of these new sports betting sites will often lead to innovation in the betting world. 

Many of the above latest betting sites also offer regular price boosts, free bet clubs, casino bonuses, and more. Luckster offers a particularly appetising price boost of up to 77% extra winnings on successful combos.

New UK bookmakers may not always be able to offer the best prices on certain markets, but if they can provide competitive odds to supplement any additional perks (like those mentioned above), then they may be worth signing up to.

These are offered to punters in different guises and can be called price boosts or daily specials and they usually involve a handful of bets over the course of the day’s action that have been boosted in price prior to kick-off.

However, many of these bookmakers will also offer more traditional benefits, which may surprise those who aren’t expecting much from a newer firm.

Examples include social profiles, live streaming, bet builders, and odds transparency. A new betting site is usually the best place to find these hottest new benefits.

  1. Mobile App Experience

The vast majority of people are on the go more than ever. This means a mobile app is vital to bookmakers, allowing punters to place their bets wherever they may be. 

Whilst having a mobile app is important, what is even more so is that the app is both secure and easy to use. The security of your details and money are the most important aspects of online betting, so don’t accept anything other than the very best when it comes to keeping it safe.

The experience of using the app should be a good one too. Menus should be easy to navigate, the interface should be clean and methods of support, and responsible gambling controls, should be clearly signposted

Having a clunky mobile app is unlikely to see you come so it’s paramount for bookmakers to make this experience as easy and secure as possible. 

  1. Payment Methods Available

Having the best payment methods available for you to deposit your funds and place your best is hugely important. 

Of course, the security of your funds is the most important thing, but being able to deposit and withdraw your money in the way you’d prefer enhances the bookmaker experience hugely. 

Credit cards are no longer accepted as a payment method by any bookmaker, but having access to debit card deposits, e-tellers, and even crypto-currency should all be available to allow you to deposit your money easily and safely. 

New Betting Site To Avoid

Just as we look for quality in an online betting site, there’s a whole host of red flags that we look out for when reviewing any new bookmaker that comes to market.

There are certain things you should always look for as standard when signing up to a new bookmaker and if any of these things are causing issues or any of the red flags listed below are spotted, then you should think twice about creating your account.

Untrustworthy or unregulated

Any betting site that does not hold a license issued by the UKGC cannot legally offer gambling to any players within the UK.

Most of the non-licensed bookmakers are unavailable to sign up with in the UK anyway, but it may also be worth looking at the reasons why they are not operating within the UK, which can differ from site to site.

It may also be worth looking into the site’s reputation and how trustworthy it is considered by its current users. Many online resources offer customer reviews, where people share their real experiences gambling with these new bookies. It’s worth checking these reviews before depositing any money into your account.

Minimal offers and bonuses

Although a lack of offers or bonuses doesn’t necessarily mean a bookmaker isn’t to be trusted, it does mean you could be missing out on some of the perks that are available on other sites if you’re placing too much faith in a bookmaker that doesn’t offer these bonuses.

The new online bookmakers listed above offer great value for a £10 deposit, and that’s just the welcome offer available—many of the above-listed brands also offer regular price boosts, free bet clubs, casino bonuses, and more.

So if a bookmaker isn’t offering these kinds of incentives, they may not be worth signing up for, as you could be getting more value for your bets elsewhere.

Poor market coverage and odds

And when it comes to poor value, there’s nothing quite as poor value for money as a bookmaker failing to offer odds that are regularly competitive with other bookmakers.

Although not every bookmaker can offer the best possible prices, there are other reasons to sign up, and if they can offer competitive prices, then those other additions may make them worth signing up to.

However, if a bookmaker’s odds are consistently falling way below what the other, more well-known brands are offering, then you may be missing out on significant profits from your bets.

Likewise, you want a bookmaker that offers a wide range of markets and competitions. It can be very frustrating to find that the bet you have in mind is not available on the website of your chosen firm.

Charges on withdrawals/deposits

Although it’s not a common practice, a handful of betting sites charge a fee for depositing money or withdrawing winnings from an account.

These fees are often dependent on your chosen banking method and are either a small flat rate or a percentage, but the more successful your bets are, the more you withdraw and the more money you’re losing to bookmakers that charge on withdrawals and deposits.

Underdeveloped/poor app or website experience

With less experience of punters using the site and navigating the app, it’s perhaps understandable that newer websites sometimes find themselves lacking on the user experience front.

That said, it can be a frustrating time spent looking to navigate a sportsbook on a desktop or mobile that isn’t fully developed as yet or is very slow to load.  And with so many other options out there, it may not be worth spending too much time on a bookmaker that hasn’t managed to get that side of its business quite right as yet.

Poor Online Reviews and Reputation

One of the best ways of determining how good a bookmaker may be is by looking at reviews by other customers.

It’s important to remember that people generally will offer details of a bad experience rather than a good one, but if a bookmaker has an overwhelming number of negative reviews, then it could well be a sign that they are struggling to provide a good experience. 

Sites like Trust Pilot are a good place to start as they offer impartial reviews of websites and can give a really good insight into how the public are viewing a certain bookmaker.

Limited Customer Support Options

All websites, regardless of their experience in the market, will have issues at times, but the most important thing is their speed and accuracy in responding to these problems. 

If a bookmaker offers limited customer support options, especially via email, it could be a sign that your problem won’t be dealt with as speedily as you may like. 

Good options include telephone customer support or live chat, which give you an immediate response to your issue. If those options are lacking, it might be a sign to try another bookmaker.

Vague or Unfair Terms and Conditions

Terms and Conditions are part of every bookmaker’s structure, regardless of how long they’ve been around, and they are important in protecting both the bookmaker and punters.

They should, at the very least, be clear, concise, and fair. If they don’t fulfil those obligations, then serious questions should be raised about whether they are the place to put your money.

If the terms are misleading, say little at all, or require punters to jump through multiple hoops to perform simple actions or pick up promotions, then it’s definitely best to avoid that bookie.

Limited or Unreliable Payment Methods

Having multiple payment methods isn’t a necessity but it can be a good indication that the bookmaker is serious about how they are about attracting new customers. 

Above all else, the payment methods offered should be secure and fully licensed in the UK. If they can’t guarantee your funds are safe, then it’s definitely best to avoid that bookmaker at all costs. 

Slow or Complicated Withdrawal Processes

The withdrawal process should be simple, and with banking systems accelerating constantly, withdrawals can even be instant. 

Whilst this isn’t pivotal, it’s a nice bonus to be able to access your funds straight away. Withdrawing to a debit card could still take up to five days to arrive in your account, but this is less common now and definitely shouldn’t take longer. 

It is important that the withdrawal process doesn’t have multiple layers. It should be as simple as requesting your withdrawal and waiting for your funds. If you have to start jumping through hoops to get access to your money, avoiding that bookmaker is definitely for the best.

History of Changing Names or Ownership

Sometimes, businesses change hands; it’s an inevitability. But if a bookmaker has changed hands or names multiple times, it could be a sign that they are trying to shed a negative image and aren’t the most trustworthy place to keep your money and place your bets. 

Stability breeds trust and this is definitely true when it comes to bookmakers. 

Are New Betting Sites in 2024 Better Than Established Names?

Comparing new and existing betting sites does get a little tricky when generalising both service types.

However, the bottom line is that although both new and established betting sites may offer similar products, each has pros and cons.

For example, new betting sites are much more likely to focus on innovation with a fresh approach to the UK betting industry. Similarly, these betting sites are popular due to their often attractive welcome and sign-up bonuses.  Another thing to remember is that every punter can only claim the welcome bonus once. And most experienced punters already have accounts with established betting sites. So new betting sites get business from experienced punters looking for new customer offers.

Conversely, existing betting sites have a wealth of experience, a reputation behind them, and bigger marketing budgets. It all boils down to what bettors want in a betting site. If they want to play it safe, the established betting site is the way to go. However, if they want a fresh and innovative betting site, a new bookmaker is an option.

What Payment Methods Are Available at New Online Bookmakers?

Not every bookmaker will allow every type of payment method in order to make your deposits, but here are some of the most popular types of payment methods with new betting sites in the UK.

Visa and Mastercard Debit

The vast majority of brands will allow customers to deposit with their Visa or Mastercard debit cards. These are the most popular methods of deposit and withdrawal as they tend to be the most popular debit cards used by the general public in the UK. Simply enter the details of your card and how much you’d like to deposit to get started.


When it comes to online payment solutions, PayPal is one of the most established and trusted brands on the internet. Using PayPal on betting sites isn’t always an option when depositing to take advantage of a new customer offer. It is worth noting that PayPal does not offer PayPal Buyer Protection for gambling transactions.


Cryptocurrency is not yet supported by the UKGC. While its future is undecided for UK gambling, you will be unable to deposit with any form of cryptocurrency.


Boku is a payment method that allows you to add your deposit to your mobile phone contract so that you don’t have to add your card details or PayPal to a website. However, the cost of your deposit will be added to your next phone bill. Some bookmakers currently accept it, but not all.


Skrill is similar to Paypal in that it operates as an online eWallet, allowing you to withdraw and deposit into your own account with a degree of accepted security. Like PayPal, again, it can usually be used for general deposits and withdrawals but not always for your first deposit. If you’re looking to take advantage of a welcome bonus, be sure to check your bookmaker’s terms and conditions first.


Bettors looking to deposit cash can do so with a Paysafecard. A Paysafecard is a means of making an online payment without having to use a bank account or credit card. Customers can purchase a Paysafecard at a local sales outlet—it comes in the form of a voucher with a 16-digit PIN code.

Simply enter that code at the checkout of any bookmaker offering Paysafecard as a deposit method, and you’re good to go. Of course, withdrawals are not possible with Paysafecard.


Neteller is an e-money transfer service and can be used when depositing or withdrawing from a number of online betting sites. The service is popular among bettors and, similar to PayPal and Skrill, is not often permitted when claiming a welcome offer.

Apple and Google Pay

Bettors using their mobile devices can use their saved card details to make deposits at betting sites using either Apple Pay or Google Pay. The payment methods used on either Apple or Android devices are both simple and efficient ways to deposit. Withdrawals cannot be made with Apple and/or Google Pay.

Credit cards

Although once a popular method of depositing at an online betting site, credit cards are no longer available as a payment method in the UK. This is due to the rule change in early 2020 after the UKGC found that a significant number of problem gamblers were funding accounts with credit cards.

Instead, bettors should look to use one of the many other available banking methods that can be used much in the same way. We would typically recommend that a simple VISA or Mastercard debit card be used when both depositing and withdrawing at a new betting site.

What Features are New Online Bookmakers Likely to have?

New sports betting sites are notorious for bringing new features that bettors may not have spotted before at the older, more established betting sites.

With innovation the key to succeeding in an already saturated market, new betting sites commonly put their best foot forward with new and exciting features to get players on board. This can include lesser-used features at established betting sites and new technology we’ve not yet seen.

Bettors may be able to spot the following new and exclusive features when signing up for recently launched sportsbooks.


Although not yet permitted by the UKGC, cryptocurrency is fast becoming a popular payment method outside the UK, with some accepting betting sites.

With Bitcoin and Ethereum dominating headlines in recent years, it’s hardly a surprise that the online betting market was quick to jump on the trend. A number of cryptocurrency-only betting sites and casinos have already launched in Europe, although these are often paired with questionable licenses and shady company details.

To cut a long and very boring blockchain-based story short, cryptocurrency may have filtered its way into the mainstream, but we’re not expecting it at UK betting sites anytime soon.


A number of sports betting sites offer the option of live-streaming events, which is popular among the best new online bookmakers in 2024.

Bettors can access a live stream of an event and place in-play bets while viewing from supporting platforms. Depending on the bookmaker and sport of choice, bettors can access available live streams by either placing a small qualifying bet on the event or ensuring that their balance with the cashier is positive.

Live streams can be displayed as either a true live feed of the event, much in the same way that television coverage would be shown, or dynamic graphics. Sites such as Bet365 offer dynamic graphics that give insights into events where a video feed is unavailable, offering live updates on the action as a video live stream alternative.


Ever wished you could build your bet on a match from scratch by combining those three or four selections you’ve been eyeing up on the same game?

Bet-builders, sometimes referred to as same-game multi or build-a-bet, allow you to do exactly that, combining selections from unopposing markets on the same fixture.

These bets can really add interest to the big televised fixture and give punters the chance to really test their knowledge by selecting from player-specific markets alongside the more obvious match result, both teams to score and over 2.5 goals bets.

All of your selections must be successful for the bet-builder to win, but this type of bet has become increasingly popular in recent years.

Odds boosts

Many new and existing bookmakers in the UK will offer their punters incentives to remain betting with them, one of which could be regular odds boosts.

Some sportsbooks will offer you the chance to boost your own odds a certain amount of times over the course of a week while others will offer huge price enhancements for a very limited time – so you have to be on the ball to take advantage of those.

Some of these boosts will likely have maximum stake restrictions, and you should always check the terms and conditions of any of these promotions.

Do all New Betting Sites Offer Free Bets and Welcome Offers?

No, is the short answer. Not all new betting sites offer ‘Free Bets’ and welcome offers to new customers. Of course, those who don’t risk falling behind in such a competitive and saturated industry.

As such, there are plenty of enticing sign-up offers (such as those mentioned above) to watch out for.

Of course, a good sign-up offer alone is not enough to retain said customers once they have signed up and used their free bets or other bonus. In order to gain customers’ loyalty in such a saturated market they must continue to offer competitive odds and other features to beat the competition.

We recommend taking a look at what else a bookmaker has to offer before signing up and making sure they are a trustworthy and reliable brand that is worth placing your bets with.

While some of these offers may seem too good to be true at first, it’s worth remembering that these bookmakers have to adhere to strict betting regulations and promote responsible gambling.

What Type of Welcome Bonuses can I Expect from a New Betting Site

Although the majority of the welcome bonuses on this page are standard ‘bet and get’ offers, other types of sign-up offers will be available for new customers with new betting sites in 2024.

Odds boosts

You have to keep your eyes peeled for an odds boost promotion as they don’t come around very often – particularly not with newer betting sites – but when they do, they can offer the chance to get your hands on a huge price for a short odds favourite in an upcoming match.

In most cases, the winnings for such long-odds bets are paid as free bets but this can often mean you can get your account off and running with a tantalising amount of free bets for a very small outlay.

Free bet offers

The most common promotion to attract new customers is the Free Bets offer, whereby a punter signs up for his or her account, places a £10 bet, and then receives a pre-determined amount of free bets once their qualifying bet has settled.

Some of these free bet offers are better than others and they can be as valuable as receiving £50 in free bets for just a £10 qualifying bet in some cases. There are often wagering requirements attached to the free bets before they can be withdrawn though, so do take that fact into consideration with any new bookmaker.

Matched deposits

A matched deposit is exactly what it sounds like. You sign up, deposit an amount in your account, and, depending on the bookmaker’s offer, they will match that deposit up to a certain point with some bonus funds.

As with the usual free bet offers, wagering requirements will most likely apply to these bonus funds and the customer should always check these in the terms and conditions.


A cashback bonus offers punters the chance to place their opening bets safely in the knowledge that if they aren’t winners, they will receive the money back either as cash or in the form of free bets with this kind of offer.

There are usually limits in terms of how many bets, how much of a stake, and how many days you have to claim your cashback after signing up but this is a popular type of welcome offer.

Other common bonuses

Some sportsbooks will offer a crossover bonus if they also have other sections of the site such as slots, casino, or bingo games, allowing punters the chance to get to grips with a few different areas of the site once they have signed up and retrieved the bonus.

There are also other, more unique sign-up offers from time to time that allow punters a running total of free bets over a certain amount of time, similar to a ‘Free Bet Club’ that we see with other bookmakers. These are often harder to unlock, but if you become a loyal customer, they can offer the most value over a long time.

Will New Betting Sites Have Extensive Access to Leagues and Competitions?

The short answer is yes. Any betting site, new or otherwise, worth its salt will make sure it offers all of the biggest and best leagues to its punters alongside more obscure ones when applicable. And with each brand producing its own odds, it’s best to check the newer sites and see what prices are available on your preferred bets.

Tips for successful betting on new sites

We’ve compiled a list of key bullet points to take notice of before you sign up for a new betting site as there are some special considerations you may want to be aware of when it comes to betting with a less established site. We can’t guarantee absolute success with your betting, of course, but we can help you to stay safe and make the most of your account where possible.

1) Set a budget and stick to it

This is a key aspect to consider when gambling in any form. You should never bet more than you can afford, and one way to ensure you do this is to set a budget before you open your account. Many bookmakers offer deposit limits on their accounts now, which can help you stick to your budget. For more information, visit

2) Do your research

You should always research any bets you’re looking to place thoroughly before placing them and check that you believe the odds on offer are good value. For example, the team you’re backing to win might look like a longer price than you were expecting—but is that because three or four key players are injured and suspended? Check who’s available, their form, and their head-to-head records as a good indication before your bet.

3) Take advantage of bonuses and promotions

Although bookmakers obviously offer these bonuses and promotions to attract and retain customers, that doesn’t mean that they aren’t beneficial for us as customers either. There are so many different iterations of price boosts and promotions that you should consider what kinds of bonuses you’re looking for and check what each bookmaker is offering before making your selection, be that individual odds boosts, ‘supercharges’, free bet clubs or anything else that may take your fancy.

4) Be sure to read the terms and conditions

This can be in relation to the website as a whole or, indeed, in relation to specific offers. Many new customer offers for example will require a bonus code or promotion code to be entered, so be sure to check the new customer offer terms before joining, but this also applies to all areas of the site. Be sure you know what the conditions of use of the bookmaker are as well as things like deposit and withdrawal limits and times by reading up on the terms and conditions before joining.

5) Look for reviews from other users

It’s always an idea to check user reviews of these sites to see what other customers are saying about them. This is particularly useful when it comes to checking whether the customer service of a particular bookmaker can be trusted, as low ratings are usually an indication that issues that other users have had remain unresolved.

Top New Betting Sites FAQs

Looking for a new betting site that is now available to UK players? We can now provide you with a handy FAQ that answers everything you need to know about the top new bookies in 2024!

Can I trust this new bookmaker?

As not all of the new betting sites are created equally, the level of trust associated with each new betting site will differ depending on the individual credentials.

It is important to first look at whether the new betting site has a license from the United Kingdom Gambling Commission (UKGC). This license is a key requirement for all bookmakers, casinos, and poker sites, to allow gambling online within the United Kingdom.

The UKGC is responsible for the safety and fairness of betting for players within the UK. It ensures strict rules and betting regulations are adhered to by all brands, and if a new betting site does not hold a UKGC license, then players should avoid using these sites.

All of the new betting sites in our top list are verified as trustworthy and guarantee that each one holds a UKGC license and that the sites use SSL data encryption.

How often do new bookmakers come to market?

It is hard to come by high-quality trustworthy new bookmakers in the UK, whilst a number of new sites are launching globally, they are not all worth looking at.

Each new bookmaker must meet strict criteria not only to be granted a UK license but also to be successful with punters. Sites that don’t offer many promotions, offer low odds, few markets, and lack any sort of a loyalty scheme are unlikely to prosper in the incredibly competitive UK betting world.

Therefore, we are focused on the best new bookmakers that we think will be valuable in the UK instead of highlighting every single one that comes to market. So check this page often for the newest bookmakers.

How long will my new bet bonus take to arrive in my account?

The time taken for new bet bonuses to arrive in a betting account differs from bookie to bookie, so it is always important to check the welcome offer terms and conditions.

Every bookmaker is required to clearly showcase its terms and conditions when advertising welcome offers to new players. By reading the small print, new players can find out exactly how long they will have to wait for the bet bonus to reach their account and how they can use it.

Typically, new bet bonuses are issued within 24 hours of players meeting the qualifying criteria (placing a minimum first bet/depositing the minimum amount or verifying their identity etc.). Bettors should expect to be able to access their new bet on the day they create their account, but if there are any issues, then check the terms or conditions or speak to someone on Live Chat if available.

Which sports are available for betting on new betting sites?

New Betting sites might be a bit more limited in their offering of available sports as they enter the market and find their feet. They should be able to offer the most popular sports from the off, though, and any sportsbook worth its salt will allow you to place bets on football, horse racing, greyhounds and tennis from the opening day.

Are free bets available on new gambling sites?

New betting sites need customers to sign up with them in order to thrive and one way they try to do this is via free bet offers. They might not be the most enticing offers at times but they are definitely still worth a look. We’ve got a comprehensive guide on the best free bet offers here.