The Top New UK Betting Sites for February 2023

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Full T&Cs apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable, and stake not returned with winnings. 7 day expiry. 18+.
18+ New customers only. Opt in and bet £10 on any football market at odds 2.00+ in 7 days. No cash out. Get 4x £10 football free bets for set markets (odds 2.00+). Free bets expire in 7 days. Card payments only. T&Cs apply, see below. | Please gamble responsibly.

Looking for the best new betting sites around? Find out all the latest reviews and offers from reliable new bookies looking to establish themselves among the best newly licensed UK bookmakers.

It can be a tricky business signing up to a new bookmaker. It’s not always clear which of the new brands are the most trusted and which of them offer the best odds or incentives for a player.

That’s why we created this page to show you the best of the best when it comes to new bookmakers, including the pros and cons of each of these new firms. Check out below our top list of the best new betting sites available in the UK and the tempting welcome offers for new players!

The Best New Betting Sites for 2023


Bookmaker Sign-Up Offer Link/Bonus Code Offer Terms
SBK Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
Bet UK Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
ZetBet Bet £10, get £10 Claim Here 18+ | T&C’s Apply | BeGambleAware
Kwiff Bet £10, get £20 Claim Here 18+ | T&C’s Apply | BeGambleAware
Matchbook Money back up to £30 if your first bet loses Claim Here 18+ | T&C’s Apply | BeGambleAware
The Pools Bet £10, get £20 Claim Here 18+ | T&C’s Apply | BeGambleAware
Luckster Bet £10, get £10 Claim Here 18+ | T&C’s Apply | BeGambleAware
Tote Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
Mr Play Bet £10, get £15 Claim Here 18+ | T&C’s Apply | BeGambleAware
JeffBet Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
TonyBet 100% Welcome Bonus Up to £50 Claim Here 18+ | T&C’s Apply | BeGambleAware
Pixiebet Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware
Xtreme Win Bet £10, get £30 Claim Here 18+ | T&C’s Apply | BeGambleAware

New Betting Site Of The Month – Midnite

Every month we pick out one new gambling site’s welcome offer and Midnite’s is a strong one, allowing punters the opportunity to get a £20 bonus when they join and place a £20 bet. If you’re wondering why this firm is so generous with an offer like this for it’s newest customers, most bookmakers worth their salt now offer a similar bonus upon signing up, but Midnite’s is among the most generous on offer on the market right now.

The World Cup is over and club football has returned, so we’re looking to take advantage of Midnite’s excellent new customer offer to make some profit on some matches this weekend. Please keep in mind that your qualifying bet has to be a 4+ leg accumulator at odds of at least 3.0, like ours below.

Selection Stake Odds & Returns
Leicester, Southampton, Fulham and Luton all to win on the 28th January £10 qualifying bet £10 returns £41.99 at odds of 16/5
Sheffield United, Lyon, Real Madrid and Napoli all to win on 29th January £20 free bet £20 returns £157.94 at odds of 8/1 (free bet stake not returned) 

18+ New UK Customers. Use code: BET10GET20 when signing up. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply.

Best New Betting Sites for 2023: Our Picks


Although originally known for it’s offering around E-sports betting, Midnite now possesses an improving sportsbook with some innovative features including Acca Assist, Free Bet Fridays and VIP draws. They also offer a terrific new customer offer of Bet £10, get £20 in free bets, which you can read the full T&Cs off above.

What we like about Midnite

  • Excellent value new customer offer
  • Easy to use sportsbook layout including Acca Assist
  • Well-designed mobile app
  • Free Bet Fridays with a chance to win Free Bets on social media
  • Depth of Esports markets
  • Live Streaming on Esports markets

What we would like to see improve on Midnite

  • More stats markets on football bets
  • Lack of casino games to be addressed

Bet UK

Although it launched back in 2018, is now starting to make its presence felt in the crowded local betting market and they have a very competitive sportsbook offering and new customer bonus. Their latest sign-up offer gives new players £30 in free bets when they make a deposit and place a bet of £10 or more with odds of at least 1.5.

What we like about Bet UK

  • Good value new customer offer for relatively new bookmaker
  • Excellent stats bets on Premier League and Champions football
  • Comfortable sportsbook layout
  • Good commitment to safe gambling
  • Boosted winnings with Acca Club

What we would like to see improve on Bet UK

  • App usability, particularly on Android
  • More variety of casino games
  • 24/7 Customer Support

Rhino Bet

Rhino Bet is a UK licensed bookmaker that has streamlined the betting experience for its users and is one of the newest betting sites available. Although it’s still early days for this bookmaker, it has proven popular with its users so far with its user-friendly interface and competitive markets. They also have a unique new customer offer where punters can get a £20 Uber Eats voucher when they join and bet £20.

What we like about Rhino Bet

  • Unique sign-up offer that allows you to ‘Bet Twenty & Eat Plenty!’
  • Streamlined experience designed to make things easy
  • Mobile-friendly website alongside betting app
  • Best odds guaranteed on horse racing
  • Very competitive odds for a new bookmaker

What we would like to see improve on Rhino Bet

  • Customer support only available via email
  • More variety of casino games
  • 24/7 Customer Support


One of the brand new betting sites with a brilliant new customer offer is TonyBet. Their sign-up bonus allows you to claim a 100% bonus on your first deposit of up to £50. Although primarily a casino website with a huge array of live tables and games, their sportsbook offering has been improving of late and they’re becoming a more viable option for punters in the UK and beyond.

What we like about Tony Bet

  • Excellent value new customer offer worth up to £50 in free bets
  • Huge array of casino games from several software providers
  • Safe and secure
  • Large amount of payment options and fast payouts
  • Live chat customer service

What we would like to see improve on Tony Bet

  • More in-depth football markets on specific games
  • Lower playthrough requirement on deposit bonus
  • An easier to navigate sportsbook


One of the newest bookmakers on this page, JeffBet was founded as recently as 2022 and is is licensed and regulated by Malta Gaming Authority. Impressively for a bookmaker that’s only been around for such a limited period of time they do offer some excellent promotions and rewards programmes, particularly for the casino section of the site. With a familiar and user-friendly layout, they’re likely to become very popular with punters before too long.

What we like about JeffBet

  • Bet £10, get £30 in free bets new customer offer
  • Excellent Casino focus
  • Huge amount of promotions and reward programmes
  • User-friendly sportsbook
  • 24/7 live chat support option

What we would like to see improve on JeffBet

  • Lack of racing markets
  • Below-par live betting options
  • Several location restrictions

How do we Select the Best New Bookmakers in 2023 for you?

While we are all aware of established brands such as Bet365, Paddy Power, and William Hill, new betting sites can offer different ways of betting and each has its own offers to consider as well before you sign up for a new account.

While some, such as SBK, may look to offer the best odds available through an exchange-style sportsbook, and others like Kwiff have a specific unique selling point in that your odds could be ‘supercharged’ at any given point, many are more traditional sportsbooks and at times it can be difficult to tell which is the best of these to go with.

That’s why we dig into the really important things, like the odds and depth of markets available, ease of use, whether or not they offer things such as price boosts, a mobile app or live streaming – plus that all important sign-up bonus! Let’s take a look at some of the key components as to why we would recommend any of these new betting websites.

1. Licensed to Operate in the UK

First of all, we look to make sure any new UK betting sites that we recommend must possess a UK gambling license issued by the United Kingdom Gambling Commission (UKGC).

The UKGC is the body responsible for ensuring that all betting within the UK is both fair and safe for all bettors. The body is widely regarded as one of the most difficult licenses to obtain and as such, you can assume a certain amount of dependability from any sportsbook that holds such license.

It’s worth remembering the services provided by GAMSTOP as well – a free service that lets you put controls in place to help restrict your online gambling activities. 

2. New Betting Sites 2023 Welcome offers

A good welcome offer is a great incentive to sign-up for a bookmaker, but you should always make sure that the site is one worth signing up to and trusted before you look to take advantage.

In return for signing up for an account, new betting companies typically offer sizeable welcome bonuses and impressive new customer promotions to gain the attention of prospective players to try and lure them away from the more established sites.

There are different types of sign-up bonuses, but the most common is a ‘bet and get’ offer, many of which you can see in the table above. This allows the punter to sign-up, place a qualifying bet, and receive free bet tokens to a certain amount specified by the offer.

3. Depth of markets

A greater degree of choice when it comes to available markets is something that we really like to see from the best new online bookies in 2023.

Any sportsbook should offer markets on a wide variety of different sports and new bookies are no different. Punters are constantly broadening their horizons away from the main league and popular sports and even into more obscure bets, with football being a particularly obvious example in offering bets on corners, cards, shots, tackles, and more in some cases!

New bookmakers that offer everything from virtual and eSports to the Olympics and politics score highly with us. This is, of course, in addition to a competitive range of football, horseracing, and cricket markets that makes the big-name bookies close competition.

4. Competitive Odds Of New Betting Sites

Let’s be honest, any bookmaker worth their salt has to be offering competitive odds to be worth your time. After all, you don’t want to be earning less of a return on your stake when the winners start to come in!

Good value odds are key to creating a new, impressive betting site and can be achieved by a brand in a number of ways. Perhaps the most effective way is consistently offering competitive odds as a standard to ensure customers keep returning rather than moving to other bookmakers.

There are more catchy ways of providing good odds of course and most of the firms listed here will offer price boosts on big games as well as free bet clubs and the likes to help build trust and loyalty with their customers.

5. Additional benefits

One of the main selling points of signing up with a new betting site is the wide range of additional benefits that bettors are able to find.

A fresh start from a new sportsbook will often lead to innovation in the betting world. The aforementioned Kwiff for example gives punters an occasional ‘supercharge’ on their bet, allowing random selections to be hugely boosted to massive odds after being placed.

Another example would be Bet UK‘s Acca Club, which gives you a chance to boost your winnings whenever you place an acca.

Many of the above latest betting sites also offer regular price boosts, free bet clubs, casino bonuses, and more. Luckster offer a particularly appetising price boost of up to 77% extra winnings on successful combos.

New UK bookmakers may not always be able to offer the best prices on certain markets, but if they can provide competitive odds to supplement any additional perks (like those mentioned above), then they may be worth signing up to.

These are offered to punters in different guises and can be called price boosts or daily specials and they usually involve a handful of bets over the course of the day’s action that have been boosted in price prior to kick-off.

The Pools offer a particularly tantalising ‘price boost’ market for pre-match betting (with a maximum stake of £100). You can also boost your winning accas by up to 50% when you place a minimum of £10 on a five-fold acca for example.

But there are also more traditional benefits that many of these bookmakers will offer, which may come as a surprise to those who aren’t expecting much from a newer firm.

Examples of these include social profiles, live streaming, bet builders, and odds transparency. A new betting site is usually the best place to find the hottest new benefits.

New Betting Site To Avoid

Just as we look for quality in an online betting site, there’s a whole host of red flags that we look out for when reviewing any new bookmaker that comes to market.

There are certain things you should always look for as standard when signing up to a new bookmaker and if any of these things are causing issues or any of the red flags listed below are spotted, then you should think twice about creating your account.

Untrustworthy or unregulated

Any betting site that does not hold a license issued by the UKGC cannot legally offer gambling to any players within the UK.

Most of the bookmakers that aren’t licensed are unavailable to sign-up with in the UK anyway, but it may also be worth looking at the reasons why they are not operating within the UK, which can differ from site to site.

It may also be worth looking into the reputation of the site and how trustworthy it is considered by its current users. There are many online resources that offer customer reviews where people share their real experiences gambling with these new bookies  It’s worth checking these reviews before depositing any money into your account.

Minimal offers and bonuses

Although a lack of offers or bonuses doesn’t necessarily mean a bookmaker isn’t to be trusted, it does mean you could be missing out on some of the perks that are available on other sites if you’re placing too much faith in a bookmaker that doesn’t offer these bonuses.

The new online bookmakers listed above offer great value for a £10 deposit, and that’s just the welcome offers available – many of the above listed brands also offer regular price boosts, free bet clubs, casino bonuses, and more.

So if a bookmaker isn’t offering these kinds of incentives, they may not be worth signing up to as you could be getting more value for your bets elsewhere.

Poor market coverage and odds

And when it comes to poor value, there’s nothing quite as poor value for money as a bookmaker failing to offer odds that are regularly competitive with other bookmakers.

Although not every bookmaker can offer the best possible prices, there are other reasons to sign-up and if they can offer prices that are competitive, then those other additions may make them worth signing up to.

However, if a bookmaker’s odds are consistently falling way below what the other, more well-known brands are offering, then you may be missing out on significant profits from your bets.

Likewise, you want a bookmaker that offers a deep range of markets and competitions to bet on, as it can be very frustrating to find that the bet you have in mind is not available on the website of your chosen firm.

Charges on withdrawals/deposits

Although it’s not a common practice, a handful of betting sites do charge a fee when it comes to depositing money or withdrawing your winnings from your account.

It’s often the case that these fees are dependent on your chosen banking method and are often either a small flat rate or a percentage, but the more successful your bets are, the more you withdraw, the more money you’re losing to bookmakers that charge on withdrawals and deposits.

Underdeveloped/poor app or website experience

With less experience of punters using the site and navigating the app, it’s perhaps understandable that newer websites sometimes find themselves lacking on the user experience front.

That said, it can be a frustrating time spent looking to navigate a sportsbook on a desktop or mobile that isn’t fully developed as yet or is very slow to load.  And with so many other options out there, it may not be worth spending too much time on a bookmaker that hasn’t managed to get that side of its business quite right as yet.

Are New Betting Sites 2023 Better Than Established Names?

Comparing new and existing betting sites does get a little tricky when generalising both service types.

However, the bottom line is that although both new and established betting sites may offer a similar product, there are pros and cons to each.

For example, new betting sites are much more likely to focus on innovation with a fresh approach to the UK betting industry. Similarly, these betting sites are popular due to their often attractive welcome and sign-up bonuses.  One other thing to keep in mind is that every punter can only claim the welcome bonus once. And most experienced punters already have accounts with established betting sites. So new betting sites get business from experienced punters looking for new customer offers.

Conversely, existing betting sites have a wealth of experience and a reputation behind them and bigger marketing budgets. It all boils down to what bettors want in a betting site. If they want to play it safe, the established betting site is the way to go. However, if they want a fresh and innovative betting site, a new bookmaker is the option for them.

What Features are New Betting Sites Likely to have?

New bookmakers are notorious for bringing new features that bettors may not have spotted before at the older, more established betting sites.

With innovation the key to succeeding in an already saturated market, new betting sites commonly put their best foot forward with new and exciting features to get players on board. This can include lesser-used features at established betting sites as well as new technology that we’ve not yet seen.

Bettors may be able to spot the following new and exclusive features when signing up for recently launched sportsbooks.


Although not yet permitted by the UKGC, cryptocurrency is fast-becoming a popular payment method outside of the UK with some accepting betting sites.

With Bitcoin and Ethereum dominating headlines in recent years, it’s hardly a surprise that the online betting market was quick to jump on the trend. A number of cryptocurrency-only betting sites and casinos have already launched in Europe, although these are often paired with questionable licenses and shady company details.

To cut a long and very boring blockchain-based story short, cryptocurrency may have filtered its way into the mainstream, but we’re not expecting it at UK betting sites anytime soon.


The option of live-streaming events is a feature offered at a number of different sports betting sites and is popular among the best new online bookmakers in 2023.

Bettors are able to access a livestream of an event as well as place in-play bets whilst viewing from supporting platforms. Depending on the bookmaker and sport of choice, bettors can access available live streams by either placing a small qualifying bet on the event or by ensuring that their balance with the cashier is positive.

Live streams can be displayed as either a true live feed of the event, much in the same way that television coverage would be shown, or by dynamic graphics. The dynamic graphics, offered by sites such as Bet365, gives insights into events where video feed is unavailable, offering live updates on the action as a video live stream alternative.


Ever wished you could build your bet on a match from scratch by combining those three or four selections you’ve been eyeing up on the same game?

Bet-builders, sometimes termed in a different way as a same-game multi or build-a-bet among others, allow you to do exactly that, combining selections from unopposing markets on the very same fixture.

These bets can really add interest to the big televised fixture and give punters the chance to really test their knowledge by selecting from player-specific markets alongside the more obvious match result, both teams to score and over 2.5 goals bets.

All of your selections will have to be successful in order for the bet-builder to win, but this type of bet is proving more and more popular in recent years.

Odds boosts

Many new and existing bookmakers in the UK will offer their punters incentives to remain betting with them and one of these incentives could come in the form of regular odds boosts.

There are other ways that bookmakers can boost odds though too, with Kwiff being an example of a bookmaker that randomly ‘supercharges’ the occasional bet allowing you to get crazy long odds on a bet you were set to place anyway!

Some sportsbooks will offer you the chance to boost your own odds a certain amount of times over the course of a week while others will offer huge price enhancements for a very limited time – so you have to be on the ball to take advantage of those.

There will likely be maximum stake restrictions applied to some of these boosts and you should always check the terms and conditions of any of these styles of promotions.

Do all New Betting Sites Offer Free Bets and Welcome Offers?

No, is the short answer. Not all new betting sites offer ‘Free Bets’ and welcome offers to new customers. Of course, those that don’t risk falling behind in such a competitive and saturated industry.

As such, there are plenty of enticing sign-up offers to keep an eye out for (such as those mentioned above).

Of course, a good sign-up offer alone is not enough to retain said customers once they have signed up and used their free bets or other bonus. In order to gain customers’ loyalty in such a saturated market they must continue to offer competitive odds and other features to beat the competition.

We recommend taking a look at what else a bookmaker has to offer before signing up and making sure they are a trustworthy and reliable brand that is worth placing your bets with.

What Type of Welcome Bonuses can I Expect from a New Betting Site

Although the majority of the welcome bonuses on this page come in the shape of standard ‘bet and get’ offers, there are other types of sign-up offers available for new customers with new betting sites in 2023.

Odds boosts

You have to keep your eyes peeled for an odds boost promotion as they don’t come around very often – particularly not with newer betting sites – but when they do, they can offer the chance to get your hands on a huge price for a short-odds favourite in an upcoming match.

In most cases, the winnings for such long-odds bets are paid as free bets but this can often mean you can get your account off and running with a tantalising amount of free bets for a very small outlay.

Free bet offers

The most common type of promotion to attract new customers is the Free Bets offer, whereby a punter will sign up for his or her account, place a £10 bet and then receive a pre-determined amount of free bets once their qualifying bet has settled.

Some of these free bet offers are better than others and they can be as valuable as receiving £50 in free bets for just a £10 qualifying bet in some cases. There are often wagering requirements attached to the free bets before they can be withdrawn though, so do take that fact into consideration with any new bookmaker.

Matched deposits

A matched deposit is exactly what it sounds like. Sign up, deposit an amount in your account, and depending on what the bookmaker’s offer is, they will match that deposit up to a certain point with some bonus funds.

As with the usual free bet offers, wagering requirements will most likely apply to these bonus funds and the customer should always check these in the terms and conditions.


A cashback bonus offers punters the chance to place their opening bets safely in the knowledge that if they aren’t winners, they will receive the money back either as cash or in the form of free bets with this kind of offer.

There are usually limits in terms of how many bets, how much of a stake, and how many days you have to claim your cashback after signing up but this is a popular type of welcome offer.

Other common bonuses

Some sportsbooks will offer a crossover bonus if they also have other sections of the site such as slots, casino, or bingo games, allowing punters the chance to get to grips with a few different areas of the site once they have signed up and retrieved the bonus.

There are other, more unique sign-up offers from time to time too that allow punters a running total of free bets over a certain amount of time, similar to a ‘Free Bet Club’ that we see with other bookmakers. These are often harder to unlock but if you become a loyal customer they can offer the most value over a long time.

Will New Betting Sites have Extensive Access to Leagues and Competitions?

The short answer to this is yes. Any betting site, new or otherwise, worth their salt will make sure they’re offering all of the biggest and best leagues to their punters alongside more obscure ones when applicable.  And with each brand producing their own odds, it’s best to check the newer sites and see what prices are available on your preferred bets.

What are the Best Payment Methods for New Betting Sites?

Not every bookmaker will allow every type of payment method in order to make your deposits, but here are some of the most popular types of payment methods with new betting sites in the UK.

Visa and Mastercard Debit

The vast majority of brands will allow customers to deposit with their Visa or Mastercard debit cards. These are the most popular method of deposit and withdrawal as they tend to be the most popular debit cards used by the general public in UK. Simply enter the details of your card and how much you’d like to deposit to get started.


When it comes to online payment solutions, PayPal is one of the most established and trusted brands on the internet. Using PayPal on betting sites isn’t always an option when depositing to take advantage of a new customer offer. It is worth noting that Paypal do not offer PayPal Buyer Protection for gambling transactions.


Cryptocurrency is not yet supported by the UKGC. While it’s future is as yet undecided for UK gambling, as things stand you will be unable to deposit with any form of cryptocurrency.


Boku is a payment method that allows you to add your deposit to your mobile phone contract so that you don’t have to add your card details or Paypal to a website. Although it’s worth remembering that the cost of your deposit will be added to your next phone bill. It’s accepted currently by some bookmakers but not all.


Skrill is similar to Paypal in that it operates as an online eWallet, allowing you to withdraw and deposit into your own account with a degree of accepted security. Like Paypal again, it’s usually able to be used for general deposits and withdrawals but not always for your first deposit. If you’re looking to take advantage of a welcome bonus, be sure to check your bookmaker’s terms and conditions first.


Bettors looking to deposit with cash are able to do so with Paysafecard. A Paysafecard is, in essence, a means of making an online payment without having to use a bank account or credit card. Customers can purchase a Paysafecard at local sales outlet – and they come in the form of a voucher with a 16-digit PIN code.

Simply enter that code at the checkout of any bookmaker providing Paysafecard as a means to deposit, and you’re good to go. Withdrawals are, of coursse, not possible with Paysafecard.


Neteller is an e-money transfer service and can be used when depositing or withdrawing from a number of online betting sites. The service is popular among bettors and, similar to PayPal and Skrill, is not often permitted when claiming a welcome offer.

Apple and Google Pay

Bettors using their mobile devices can use their saved card details to make deposits at betting sites using either Apple Pay or Google Pay. The payment methods, used on either Apple or Android devices, are both simple and efficient way to deposit. Withdrawals cannot be made with Apple and/or Google Pay.

Credit cards

Although once a popular method of depositing at an online betting site, credit cards are no longer available as a payment method in the UK. This is due to the rule change in early 2020 after findings by the UKGC that a significant number of problem gamblers were funding accounts with credit cards.

Instead, bettors should look to use one of the many other available banking methods that can be used much in the same way. We would typically recommend that a simple VISA or Mastercard debit card be used when both depositing and withdrawing at a new betting site.

Which are the best new football betting sites in 2023?

If 2022 taught us anything, it’s that football never sleeps. Whether there’s an international tournament, league football, a continental competition, domestic cups or rigorous pre-season schedules, the sport never truly takes a break. So, betting on football is always a popular choice among punters.

There are some emerging bookmakers who are offering excellent markets on football, from price boost accas, to a newer trend of statistics-based odds. With Bet UK, they are offering some rather niche metric-based markets on specific games, such as ‘Player’s shots on target’, ‘to give an assist’, ‘player’s fouls won’ and ‘total offsides’.

As mentioned above, The Pools offer a particularly tantalising ‘price boost’ market for pre-match betting. They include offers such as ‘league win doubles’, where they boost the price on two clubs in a particular league to win their individual games.

They also offer ‘featured-create-a-bets’, which pre-populate certain bet builders on specific games, such as ‘Over 2.5 goals, Over 9.5 Corners & Most Goals in The Second Half’. With their acca boost offer on top of what we’ve already mentioned, The Pools are looking strong for football betting.

TonyBet are another who offer a range of markets on specific games. Their ‘Players’ tab on individual matches offers slightly more versatility than some of their competitors, with ‘Player to score in the first 10 minutes’ and ‘Player to score in both halves’ being two interesting options.

They also have a ‘Statistics’ column for ‘Offsides’, ‘Shots on Target’ and ‘Cards’ to offer an alternative to more traditional markets.

Tips for successful betting on new sites

We’ve compiled a list of key bullet points to take notice of before you sign up for a new betting site as there are some special considerations you may want to be aware of when it comes to betting with a less established site. We can’t guarantee absolute success with your betting, of course, but we can help you to stay safe and make the most of your account where possible.

1) Set a budget and stick to it

This one is a key aspect to take into consideration when gambling in any description. You should never bet more than you can afford and one way to ensure you do this is to set a budget before you open your account. Many bookmakers offer deposit limits on their accounts now, which can help you to stick to your budget. For more information, visit

2) Do your research

You should always research any bets you’re looking to place thoroughly before placing and check that you believe the odds on offer are good value. For example, the team you’re backing to win might look like a longer price than you were expecting – but is that because three or four key players are injured and suspended? Check who’s available, form and head-to-head records as a good indication before your bet.

3) Take advantage of bonuses and promotions

Although bookmakers obviously offer these bonuses and promotions as a means of attracting and retaining customers, that doesn’t mean that they aren’t beneficial for us as customers too. There are so many different iterations of price boosts and promotions that you should consider what kinds of bonuses you’re looking for and check what each bookmaker is offering before making your selection, be that individual odds boosts, ‘supercharges’, free bet clubs or anything else that may take your fancy.

4) Be sure to read the terms and conditions

This can be in relation to the website as a whole, or indeed in relation to specific offers. Many new customer offers for example will require a bonus code or promotion code to be entered, so be sure to check the new customer offer terms before joining, but this also applies to all areas of the site. Be sure you know what the conditions of use of the bookmaker are as well as things like deposit and withdrawal limits and times by reading up on the terms and conditions before joining.

5) Look for reviews from other users

It’s always an idea to check user reviews of these sites to see what other customers are saying about them. This is particularly useful when it comes to checking whether the customer service of a particular bookmaker can be trusted, as low ratings are usually an indication that issues that other users have had remain unresolved.

Top New Betting Sites FAQs

Looking for a new betting site that is now available to UK players? We are now able to provide you with a handy FAQ that answers everything you could possibly need to know about the top new bookies in 2023!

Can I trust this new bookmaker?

As not all of the new betting sites are created equally, the level of trust associated with each new betting site will differ depending on the individual credentials.

It is important to first look at whether the new betting site has a license from the United Kingdom Gambling Commission (UKGC). This license is a key requirement for all bookmakers, casinos, and poker sites, to allow gambling online within the United Kingdom.

The UKGC is responsible for the safety and fairness of betting for players within the UK. It ensures strict rules and regulations are adhered to by all brands and if a new betting site does not hold a UKGC license then players should avoid using these sites.

All of the new betting sites in our top list are verified as trustworthy and guarantee that each one holds a UKGC license and that the sites use SSL data encryption.

How often do new bookmakers come to market?

It is hard to come by high-quality trustworthy new bookmakers in the UK, whilst a number of new sites are launching globally, they are not all worth looking at.

Each new bookmaker must meet strict criteria not only to be granted a license in the UK but to also be successful with punters. Sites that don’t offer many promotions, offer low odds, few markets, and lack any sort of a loyalty scheme are unlikely to prosper in the incredibly competitive UK betting world.

Therefore, we are focused on the best new bookmakers that we think will be valuable in the UK instead of highlighting every single one that comes to market. So check this page often for the newest bookmakers.

Who are the best new betting sites?

Tabulated at the top of the page is a full list of the best betting sites with each of our top picks highlighted for your ease.

How long will my new bet bonus take to arrive in my account?

The time taken for new bet bonuses to arrive in a betting account differs from bookie to bookie, so it is always important to check the welcome offer terms and conditions.

Every bookmaker is required to clearly showcase their terms and conditions when advertising welcome offers to new players. By reading the small print, every new player is able to find out exactly how long they will have to wait for the bet bonus to reach their account and how they can use them.

Typically, new bet bonuses are issued within 24 hours of players meeting the qualifying criteria (placing a minimum first bet/depositing the minimum amount or verifying their identity etc.). Bettors should expect to be able to access their new bet on the day they create their account, but if there are any issues, then check the terms or conditions or speak to someone on Live Chat if available.