Best Football Betting Sites UK 2021

Football betting is a bigger business now than it ever has been and there’s plenty of great football betting sites out there for punters to pick and choose from. Squawka understands that picking the best football betting site for yourself can be overwhelming, that's why we've rounded up the best and newest football betting sites below.
New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. #Ad
New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.
18+ only. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 4. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 5. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 6. The promotion is open to new users making their first deposit by card or Trustly only. 7. The sign-up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 8. The offer can only be redeemed by users who sign up after 5pm BST September 30th 2021 and are not existing Smarkets Exchange users. 9. This promotion cannot be used in conjunction with any other sign-up promotion. 10. SBK standard terms for promotions apply.
18+ only. *New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. IRE & UK mobile customers only. Customer must place a bet of up to £/€10 to qualify. Max Free Bet £/€10. 1st pre-live single only on any market in the Liverpool v Manchester City match, 03/10/2021. One qualifying bet per match (first bet placed). Free/void/cashed out bets won't qualify. On losing selections only. Free Bet will expire after 7 days. T&Cs apply.
18+ only. New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.
18+ only. New customers only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.
The Bet9ja Bonus Promotions Terms and Conditions (the “Bonus Terms and Conditions”) apply to any bonus promotion that may be made available on www.bet9ja.com, Bet9ja social media platform(s) and/or in the Customer account. Each bonus promotion is organised by KC Gaming Networks Limited (“Bet9Ja”) and is subject to the respective Bonus Rules that supplement these Bonus Terms and Conditions. Unless otherwise expressly defined in these Bonus Terms and Conditions, all capitalised terms shall have the meaning ascribed to them in the General Terms and Conditions, General Sport Betting Rules and the Casino Terms and Conditions. These Bonus Terms and Conditions do not apply to the Bet9ja League Bonus and Bet9ja Racing Bonus offers.
18+ only. New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
18+ only. £30 on bet settlement + daily £10 for 3 days. Min stake £10 on SBK, 11th - 20th Jun, min odds 2.0. Only deposits made using Debit Cards or ApplePay will qualify. £20 Free bets are awarded after the qualifying bet has settled and £10 daily between 21st - 23rd June, valid for 30 days, must be used on Football bet builders. T&Cs apply. BeGambleAware.
18+ only. New customers only. First single & e/w bet only. Odds of 1/1 or greater. 2 x £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions and further T&Cs apply. Begambleaware.org

18+ only. New customers only. Use code ZBBC01. Place 5 x £10 bets to get a £20 free bet. Repeat 5 times to get £100 in free bets. New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

Deposit £20, Get £20 cash refund on losses T&Cs apply

18+ only. New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply. BeGambleAware.

18+ only. New customers only. T&Cs apply.

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Bet £10, get £20 in free bets T&Cs apply

*New customers only. 18+ only. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Full T&Cs apply. Bet Responsibly. BeGambleAware.org

New customers only. 18+ only. BeGambleAware.

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Get up to £100 in bet credits T&Cs apply

18+ only. New customers only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. BeGambleAware.

18+ only. T&Cs apply.

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How to choose the best football betting site for you?

There’s loads that players should be keeping their eye out for when choosing the best football betting site, from the promotions available to the live streaming capability, but there’s no one-size-fits-all. 

When it comes to zeroing in and deciding on that football betting site, it’s personal preference that ultimately decides – so what factors should you be considering?

Betting Promotions

When looking at a new betting site it’s the promotions available that earn the most attention and with every single betting site offering something different, it can be tricky to decide which to go for. 

Promotions will fall into one of two categories in offers for new players and offers for existing players. From these categories, bonuses can vary between different sites, all with the goal of bringing and keeping players betting at the site. 

Acca Insurance

Acca insurance is hugely popular with football fans, acting as a form of insurance on any accumulator bets made. 

For example, most acca insurance policies allow players to receive a portion or their whole stake back if one of their wagers lets them down. Usually, this is only on accumulators with 4 or 5 different individual bets 

Enhanced Odds

Enhanced odds promotions are where a bookmaker will artificially boost the odds on a specific event. For example, if Manchester United is playing Liverpool, Bet365 might offer new players 20/1 odds on United winning, even though the real odds may be 3/1. 

There’s usually plenty of important terms and conditions that come along with these with maximum bets, new players only, one bet per player, wagering requirements on winnings etc. It is usually worth checking out the small print before betting blind. 

Welcome Bonuses

Welcome bonuses are the offers that new players will see plastered over the homepage of a sportsbook, on betting site adverts and on review sites. 

Betting sites will use large offers to entice players and can range from risk-free bets and match deposits to free spins and just about everything else in between. It’s important that new players keep an eye on the terms and conditions to know what they need to do to qualify for the bonus and to withdraw any winnings. Wagering requirements, minimum/maximum deposits and minimum odds should all be viewed to check the quality of the promotion. 

Football Live Stream

Livestreaming football matches is one of the best features offered by betting sites today, but not all sportsbooks offer all different live stream leagues. 

Premier League Live Stream

Most football betting sites will offer livestreaming of the Premier League due to the popularity of the league both globally and, of course, in the UK. 

All of the top betting sites listed below will offer Premier League Live Streaming with the exception of Smarkets. 

La Liga Live Stream

La Liga livestreaming is also commonplace for the top football betting sites with all, expect Smarkets, offering this service when bets are made on the game. 

Bundesliga Live Stream

Bundesliga can be livestreamed across the majority of the best football betting sites with Bet365, Sky Bet and more offering the German league stream. 

Again, bets are usually required before any streams can be viewed online. 

Live Betting & In-play

Bet & Watch

Although it may not be true for all games, bet and watch is a fantastic feature offered by the top sportsbooks and allows for players to watch the bigger games that they’re wagering on. 

Players can, once qualifying with the minimum requirements, spectate the events in question from the comfort of their own home from both desktop and mobile devices. It’s a great way to watch all of the action unfold whilst wagering in-play and keeping an eye on multiple games at once.

In-play Markets

Utilising the in-play markets offers some of the most exciting betting to date with plenty of different options across different sportsbooks.

Bettors can wager on anything from the Full Time / Half Time result to the number of corners taken throughout the game. If you’re a huge fan of in-play betting, it’s important that you’re looking for a sportsbook that offers a great selection of markets to keep things interesting. 

Best Betting Sites for Football

Bet365 Sportsbook & Live Stream

Launched in 2000, Bet365 has quickly become one of the biggest and most popular sportsbooks in the UK.

The focus of the site is undoubtedly football with plenty of markets on offer with countless leagues not just in the UK, but globally. One of the main promotions offered at Bet365 is the “2 Up” promotion in which bets are paid out early if the team backed to win goes up 2 goals ahead at any stage during the game. 

A huge part of the site is the Bet365 livestreaming package with bettors able to watch a large number of games once they have made a bet on the chosen event. For games that do not offer a live video feed, bettors are able to see the action unfold thanks to clever onscreen graphics, giving updates on possession, attacks, free kicks, corners and more. 

Goals Galore & More With Betfred

Founded in 1967, Betfred has over half a century in the betting business with the sportsbook arguably focused on horse racing over football. 

However, Betfred offers plenty of great football betting at the site, especially with the “Betfred Goals Galore Bonus”. The promotion offers a fantastic bet with the choice of three great coupons where all that matters is that both of the teams in contention score!

Livestreaming is once again of utmost importance to the guys over at Betfred with plenty on offer including, but not limited to, Bundesliga, Eredivisie and Ligue 1. 

Price Boosts & Free Bets with Sky Bet

Founded in 2001, SkyBet has rapidly grown to become one of the major football-focused sportsbooks in the UK.

There’s plenty of great promotions and bonuses available at Sky Bet, starting with the Soccer Saturday Price Boost. The bonus is a weekly offer throughout the Football season allowing players to bet on a three-fold accumulator where the first two games are set by the site and third is left to the players control. Bettors can back either team to win or opt for a draw with a maximum stake of £10. 

RequestABet is another fantastic feature offered by SkyBet in which bettors can turn inspiration into action. If a bettor thinks of a specific, unique bet, they can tweet the idea using the #requestabet to have it priced up. There’s also the option to browse other bettors requests to keep an eye out for interesting custom bets. 

Finally, the site offers the famed Sky Bet Club where bettors are able to opt-in to receive a £5 free bet every single week. To qualify, players must bet £25 or more in any configuration before midnight every Sunday on any sport to receive the £5 free bet on the following Monday.

Paddy Power’s Loyalty Rewards 

Founded in 1988, Paddy Power is one of the biggest names in the UK gaming world, in no small part thanks to plenty of tongue-in-cheek and controversial advertisements.

But there’s a serious sportsbook behind the advertisements and one of the main focuses of the site comes in the form of football. There’s plenty to get excited about at the site, starting with the Acca insurance offered with a free bet if 1 leg lets a bettor down. If only 4 out of 5 bets are settled in the player’s favour, Paddy Power will refund the bet in full as a free bet. 

There’s huge compatibility too with the Bundesliga, Serie A, La Liga, Ligue 1, Champions League, Europa League, Premier League, Championship, League One, League Two and all of the Scottish leagues are available for the Acca insurance. 

Paddy’s Rewards Club gives players at least one form of loyalty reward with three different ways to qualify:

  • Place 1 bet of £5 or more on Sports, Lotteries or Virtuals to receive a Power-Up on the following Monday. 
  • Place 5 bets of £5 or more on Sports, Lotteries or Virtuals to receive a free bet of £5 and a Power-Up the following Monday.
  • Place 5 bets of £10 or more on Sports, Lotteries or Virtuals to receive a free bet of £10 and a Power-Up the following Monday.

Smarket’s Exchange System

Smarkets is one of the lesser known sites out there and doesn’t function exactly as you may originally expect. 

The site works with the goal to simply peer-to-peer trading on both sporting and political events with great commission rates. Users are able to set their own odds and trade against others, betting on different events around the world. 

When it comes to football, Smarkets offers plenty with countless different leagues and matches, athough livestreaming is not possible on the platform. Instead of players betting against the sportsbook, players are able to bet against each other with Smarkets charging a low 2% commission on profits only. 

There’s a fantastic referral programme available at Smarkets in which bettors are rewarded for refering friends to the site. There’s a risk free bonus of £10 up for grabs for both players providing that the first deposit is not made by PayPal, Skrill or Neteller. 

Virgin Bet’s New Popular Sportsbook

Although founded in 2001, Virgin Bet’s sportsbook is the newcomer to the market having launched in 2013. 

It may be the young gun, but the site offers an excellent User Experience to players looking to bet on football, among plenty of other sports. Live steaming can be accessed easily through the “In-Play” tab at the site where bettors can browse ongoing games and watch any that they have wagered on. 

Virgin Bet does not offer any football-specific promotions as of current, however, there is a great welcome offer of a 200% match bonus in the “Bet £10, Get £20” promotion for new players. 

Football Betting Markets & Football Betting Strategy

There are countless football betting markets available across all sportsbooks, but we’re going to simply cover the five most common markets. 

Both Teams To Score (BTTS)

Both teams to score, or BTTS for short, is exactly what it says on the tin. Bettors simply wager on whether or not both teams will score or not by choosing “Yes” or “No” options. If one or both of the teams doesn’t score, the “No” option is confirmed.

Correct Score

The correct score bet is another wager with an unimaginative name. Bettors are able to wager on their predicted score of the game with plenty of different options e.g. 2-2, 3-1 etc. Any result that’s not listed in the outcomes will fall under the “Other Outcome” option.

Scorecast

A scorecast bet is won when a bettor accurately predicts both which player scores the first goal and the final score at full time. There are a number of other combinations such as an anytime scorer and final score, and the first scorer of the game and winner of a match.

Over/Under Goals Scored

An over/under goals scored bet is made when a bettor predicts the number of goals to be scored by both teams during a game. 

Most commonly, bettors will find the limit of 2.5 goals (over 2.5 / under 2.5) with a total of 3 goals scored being “Over” and a total of 2 goals scored being “Under”. Sportsbooks will tune their odds in accordance with teams, league statistics and goal averages. 

Half Time/Full Time Result

A Half Time/Full Time Result bet, or HT-FT for short, is made when a bettor attempts to predict the outcome of both Half Time and Full Time results. Typically, there are a total of nine options that bettors are able to choose from:

  • Home-Home
  • Home-Draw
  • Home-Away
  • Draw-Home
  • Draw-Draw
  • Draw-Away
  • Away-Home
  • Away-Draw
  • Away-Away

Popular Football Competitions to Bet On

Football betting is incredibly popular throughout the year, but that doesn’t mean there isn’t a handful of peak seasons where top-quality promotions will run. 

Premier League Betting Odds

The Premier League, or English Premier League (EPL for short) if you’re outside England, is the highest level of English football. The league is built up of 20 clubs, varying with promotion and relegation with each team playing a total of 38 games. 

Champions League Betting Odds

The UEFA Champions League, often abbreviated to UCL, is an annual football tournament with European football clubs competing to win the title. A total of 32 teams will enter the group stages with the likes of Bayern Munich, Real Madrid and Liverpool all competing to become champions. 

Europa League Betting Odds

The UEFA Europa League, often abbreviated to UEL, is an annual tournament made for qualifying European clubs. A total of 48 teams make it through to the group stages from a total of 160. 

Frequently Asked Questions

What is the best football betting site?

Each football betting site has its own pros and cons and, for the most part, stand relatively equal in quality. The main decider in the top betting sites, as listed above, is the personal preference of the user. 

Which football betting sites offer live streaming?

Although not all football games can be streamed, the majority of the top betting sites, as listed above, offer live streaming to some extent. 

What is the best betting site for free bets?

Paddy Power is the best site for free bets thanks to Paddy’s Rewards offering bettors the chance to make free bets every week when qualifying in one of three ways (as explained above).

Which football betting sites accept PayPal?

The majority of football betting sites will accept deposits and withdrawals with PayPal, although there are always exceptions to the rule. 

From our top football betting sites list, players can expect the following to accept PayPal: Bet365, SkyBet, Paddy Power, Smarkets and Virgin Bet.

What is the best football betting site for acca insurance?

Paddy Power offers a fantastic Acca insurance policy at the site with a free bet creditied to the account if one bet falls short with a minimum of 5 bets made in a single accumulator.