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Best Odds Guarantee Bookies And How It Works

The Best Odds Guaranteed (BOG) promotion is a common sports betting offer, available at most UK bookies. 

Primarily focused on horse and greyhound racing, Best Odds Guaranteed promotions ensure bettors always receive the best possible odds on their wagers. If the Starting Price is larger than their accepted odds, bookmakers will pay out at the bigger price with a BOG offer in place. 

In this article, we’ll explore everything you need to know about the Best Odds Guaranteed promotion. We’ll examine the top bookmakers’ offers, how BOG works, the benefits and potential drawbacks of BOG and we’ll finish off with expert tips for maximising profits.

New Customers only Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* & £10* to your account & bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value & they are settled. Free Bets are paid as Bet Credits. Min odds/bet & payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

18+ Opt in, bet £10  on any football market at min 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Click for T&Cs. begambleaware.org

18+ only. Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. The day finishes at 23:59 on day of registration. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable Free bets to be credited within 24 hours. This offer can not be used in conjunction with any other Betgoodwin promotion. If your free bet is subsequently voided it will be replaced within 24 hours. Cashed out bets do not count towards this offer. This offer is limited to a free bet award per person/household/IP address. Betgoodwin reserves the right to withdraw or terminate this offer only once the full duration of the promotion has been completed. Full Terms and Conditions apply.

New cust only. Opt in by placing a £10 qualifying bet at 4/5 (1.8) odds or greater between 09:00 13/04 and 08:59 14/04 to receive 3x Rewards: 1 x £10 Bet Builder, 1 x £10 Acca Bet and £10 Live Casino Chips on Live Lightning Roulette (x10 max win). 7 day expiry. Exclusions & T&Cs apply. Stake not returned.

18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days. No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Selected payment methods only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply.

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

We are paying 6 places instead of 4 (at 1/5 place terms) on all each way bets if there are 16 runners or more. Eligibility restrictions and further T&Cs apply. 18+. begambleaware.org

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. 18+ only. Full Terms & Conditions apply.

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

18+ only. A “Qualifying Bet” is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. You will then be credited with a £5 Free Bet +£5 Casino Bonus. If you place a £20 or more bet You’ll receive your £10 free bet +£10 Casino Bonus. If you place a £100 or More bet You’ll receive your £20 free bet +£10 Casino Bonus. If at the end of the first day (23:59) your sports account has losses overall, you can choose to get 50% back as a free bet up to a maximum of £50 + £20 Casino Bonus instead. Full T&Cs apply. BeGambleAware.org

Bookmakers Offering Best Odds Guaranteed in the UK

A range of top-quality UK bookmakers provide Best Odds Guaranteed offers, predominantly focusing on horse and greyhound racing. Below we’ll take a closer look at some of the best bookmakers and their BOG promotions:

1. Bet365

  • BOG offer: Place a bet on any horse race from 08:00 UK Time on the day of the race. If your price is lower than the Starting Price, Bet365 will pay out at the bigger odds.
  • Available from: 08:00 AM, UK Time – on the day of the race
  • Available on: Horse racing

2. BetVictor

  • BOG offer: Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting and BetVictor will pay out at the Starting Price if it’s bigger.
  • Available from: 09:00 AM, UK Time – on the day of the race
  • Available on: Horse racing and greyhounds 

3. BetGoodwin

Betgoodwin best odds guaranteed

  • BOG offer: If the SP is bigger than the price taken, BetGoodwin will pay out the Starting Price on all UK and Irish horse and greyhound racing.
  • Available from: 10:00 AM, UK Time – on the day of the race
  • Available on: Horse racing and greyhounds 

4. BetUK

BetUK best odds guaranteed

  • BOG offer: If you bet on UK & Irish horse races and take the early odds or show odds but the starting price ends up being greater than the original odds, BetUK will pay out at the bigger odds.
  • Available from: 11:00 AM, UK Time – on the day of the race
  • Available on: Horse racing 

5. Parimatch

BetVictor best odds guaranteed

  • BOG offer: Take the Early Price at qualifying UK or Irish Horse Racing and Parimatch will pay out at the Starting Price if it’s bigger.
  • Available from: 9:00 AM, UK Time – on the day of the race
  • Available on: Horse racing 

6. Betfred

Betfred best odds guaranteed

  • BOG offer: Back a horse in a UK or Irish race and Betfred will pay at the larger price if the Starting Price is bigger. 
  • Available from: 8:00 AM, UK Time – on the day of the race
  • Available on: Horse racing 

7. Betway

Betway best odds guaranteed

  • BOG offer: Take the Early Price on the day of the race on any UK or Irish horse race and Betway will pay the larger price if the Starting Price is bigger. 
  • Available from: 9:00 AM, UK Time – on the day of the race
  • Available on: Horse racing 

8. Sky Bet

Skybet best odds guaranteed

  • BOG offer: Place a bet on any UK or Irish horse race with Sky Bet. If the Starting Price (SP) is bigger than the price you took, Sky Bet will pay the bigger price.
  • Available from: 9:00 AM, UK Time – on the day of the race
  • Available on: Horse racing 

9. Spreadex

Spreadex best odds guaranteed

  • BOG offer: No Best Odds Guaranteed promotion is currently offered at Spreadex
  • Available from: N/A
  • Available on: N/A

10. Ladbrokes

Ladbrokes best odds guaranteed

  • BOG offer: Take the price (including early prices, board prices, singles and multiples) – and if the Starting Price returns greater Ladbrokes will pay out at the bigger price. 
  • Available from: 8:00 AM, UK Time – on the day of the race
  • Available on: Horse racing 

11. Betfair

Betfair best odds guaranteed

  • BOG offer: No Best Odds Guaranteed promotion is currently offered at Betfair
  • Available from: N/A
  • Available on: N/A

12. Fafabet

Fafabet best odds guaranteed

  • BOG offer: Take a price on a horse (early price or show price) and the starting price is bigger, Fafabet will pay you at the larger price. Available on all UK and Irish Horse Racing. 
  • Available from: 8:30 AM, UK Time – on the day of the race
  • Available on: Horse racing

What is Best Odds Guaranteed?

Best Odds Guaranteed (BOG) is a promotion provided by bookmakers that guarantees bettors will receive the best possible odds on their horse racing and/or greyhound wagers. 

If an early bet is placed on a selection at one set of odds, but the Starting Price (SP) is higher, the bookie will pay out at the higher odds. This protects punters from potential losses and addresses any concerns of fluctuating odds between the time of placing the bet and the start of the event.

Note, that each bookmaker has a different promotion start time. Most are between 8:00 AM and 10:00 AM on the day of the race.

Example: A bettor takes an early price of 4/1 on their selection. The Starting Price of the selection increases to 6/1 and the bet settles as a win. The BOG promotion will ensure the bettor is paid out at 6/1!

Compared to standard odds, wagers placed with the BOG promotion almost have an in-built insurance policy. If the price changes to lower odds, bettors will still keep their locked-in early price. If the price changes to higher odds, bettors will receive a larger payout. 

How to Qualify for Best Odds Guaranteed

Most, but not all, BOG promotions are automatically applied to the sports/bet types that support the offer. 

Some bookies, such as Sky Bet, do require bettors to opt-in to benefit from the promo. To take advantage of BOG offers, use the following steps:

  1. Check the list of participating bookmakers offering Best Odds Guaranteed.
  2. Place qualifying bets within the specified time frame on eligible sports events and bet types.
  3. If the Starting Price increases, the bookmaker will automatically pay out at the higher odds.

To ensure your bets qualify for BOG, read the promotion terms and conditions of your chosen bookmaker carefully.

Benefits of Best Odds Guaranteed for Punters

The Best Odds Guaranteed promotion offers several benefits for bettors, including:

  • Increased potential winnings: BOG ensures bettors always receive the best possible odds at the race start. This maximises potential profits in the betting markets.
  • Risk reduction: Bettors are protected from potential losses due to fluctuating odds. This provides additional security to their early bets and can bag a great deal.
  • Competitive advantage: BOG gives bettors an edge over traditional betting markets with the guaranteed best odds. Compared to betting exchanges where BOG are rare, this gives a competitive and strategic advantage.

The Best Odds Guaranteed promotion is almost always a win-win for bettors. With an in-built insurance policy, bettors can have confidence that they’ll always get the best deal between their wager and the starting price. 

Potential Drawbacks of Best Odds Guaranteed

While Best Odds Guaranteed offers numerous benefits, there are also some potential drawbacks to consider:

  • Limited availability: BOG is typically only available in horse and greyhound racing. Not all bookmakers offer both and evert fewer apply the promotion to additional sports.
  • Bet type restrictions: BOG rarely supports all bet types available in the betting markets. It can be easy to place a wager that isn’t covered by the promotion in the markets. 
  • Time constraints: BOG offers are usually available for a limited time window, typically between 8:00 – 10:00 AM and the race start. Bettors must place their bets within the specified, often tight, period to qualify for the offer.
  • Maximum winnings cap: BOG promotions are regularly offered with a maximum winning cap. The maximum BOG win varies between bookmakers, it’s important to check the terms and conditions before placing a large wager. 

If in doubt, it’s always best to thoroughly check the terms and conditions of the Best Odds Guaranteed promotion at your bookmaker of choice. 

BOG Timing and Restrictions

Timing plays an important role in the Best Odds Guaranteed terms and conditions. All bettors must place their wagers within the designated time frame to qualify for BOG. 

Each bookmaker offers slightly different terms and conditions, but most promotions start between 8:00 and 10:00 AM on the day of the race. Qualifying wagers can therefore only be placed between the promo start and race start.  

Additional restrictions and limitations are also often imposed by the bookmaker. These may include maximum bet limits, maximum winnings and excluded bet types. For example, wagers that may not qualify for BOG include bets placed on: 

  • Selected races highlighted in the race book
  • Lucky 15s, 31s and 63s.
  • Ante Post, Tote or Pari-Mutuel.
  • Specials markets or odds boosts.
  • Using existing Free Bet funds.

To effectively navigate any promotion restrictions bettors should always familiarise themselves with the specific terms and conditions of the BOG promotion offered by their bookmaker of choice. Bettors can then plan and place all BOG bets in line with the qualifying criteria outlined by the bookmaker in the small print.

Expert Tips For Maximising Benefits from BOG

Our experts have curated several top tips for maximising the benefits offered by the BOG promotion. To profit from the BOG promo, simply follow these expert tips:

  • Choose the right bookmaker: Compare BOG offers from different bookmakers to find the best rules for you. Look for the sports (horse racing only or horse racing and greyhound) covered, the promotion period (the earlier the start time the better) and the most favourable terms and conditions overall.
  • Monitor odds changes: The earliest price isn’t always going to be the best, keep track of the changes in odds to bag the best deal. The BOG promotion only pays out if the start price is larger. If the odds start low, quickly peak and return low, there’s the potential to miss out on great prices. Pay close attention and identify opportunities for increased payouts.
  • Stay in the know: Try to keep up to date, informed and in the know of any sports events that you’re hoping to bet on. In horse racing, for example, researching the runners, course conditions and track records of jockeys can help make strategic betslip decisions.
  • Read the terms and conditions: Always familiarise yourself with the terms and conditions of any promotion before placing a wager. The small print is always subject to change. It’s best practice to make a habit of studying the terms and conditions. 

By following these tips, punters can maximize the benefits of Best Odds Guaranteed offers and enhance their overall betting experience.