Best Odds Guaranteed Bookies And How It Works
The Best Odds Guaranteed (BOG) promotion is a common sports betting offer, available at most UK bookies.
Primarily focused on horse and greyhound racing, Best Odds Guaranteed promotions ensure bettors always receive the best possible odds on their wagers. If the Starting Price is larger than their accepted odds, bookmakers will pay out at the bigger price with a BOG offer in place.
In this article, we’ll explore everything you need to know about the Best Odds Guaranteed promotion. We’ll examine the top bookmakers’ offers, how BOG works, the benefits and potential drawbacks of BOG and we’ll finish off with expert tips for maximising profits.
Bet Goodwin
- Welcome Bonus
18+ only. Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. The day finishes at 23:59 on day of registration. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable Free bets to be credited within 24 hours. This offer can not be used in conjunction with any other Betgoodwin promotion. If your free bet is subsequently voided it will be replaced within 24 hours. Cashed out bets do not count towards this offer. This offer is limited to a free bet award per person/household/IP address. Betgoodwin reserves the right to withdraw or terminate this offer only once the full duration of the promotion has been completed. Full Terms and Conditions apply.
Bet365
- Exclusive Offer
- Welcome Bonus
New Customers only Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* & £10* to your account & bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value & they are settled. Free Bets are paid as Bet Credits. Min odds/bet & payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
CopyBet
- Exclusive Offer
- Welcome Bonus
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 4 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG
Betway
- Exclusive Offer
- Welcome Bonus
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
New customers only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs apply. 18+ GambleAware.org.
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+
18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.
Ladbrokes
- Welcome Bonus
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Boylesports
- Exclusive Offer
- Welcome Bonus
18+. New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply 18+. Get Paid out as a winner if your team is winning by 2 goals, even if they draw or lose. 90 mins only. T&C’s apply
Essential terms: £50 max bet. Singles only. Available from 11am on 29/11/2024. Prices subject to fluctuation. Available while stocks last. Visit starsports.bet for full T&Cs.
Quinnbet
- Exclusive Offer
- Welcome Bonus
If your account has Sportsbook losses at the end of your first day’s betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly
Grosvenor Sport
- Welcome Bonus
New customers. Max £10. 100% Odds Boost token. Keep it fun – set your deposit limit. T&Cs apply. 18+ only. GambleAware.org
Paddy Power
- Welcome Bonus
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
Dragon Bet
- Exclusive Offer
- Welcome Bonus
This promotion is for new customers only.- Customers must be 18+.- This promotion is only available to Welsh residents.- Sign Up using the promo code bet15get10 and make a minimum deposit of £15.- Place a minimum £15 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet within 24 hours of bet settlement. GambleAware.Org
talkSPORT BET
- Welcome Bonus
18+ New customers only. Opt in via mobile or app & bet £10+ on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
LiveScore
- Welcome Bonus
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
18+ | New UK players only | Min deposit required: £10 | PayPal, Skrill, Neteller and Entropay e-wallets excluded | Place 1 sport bet (3+ selections) | Excl. Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
Coral
- Exclusive Offer
Key Terms: 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
BetZone
- Welcome Bonus
Welcome Offer in 2 parts. 18+ | New Customer Only – Promo Code: BETZONE60 required | Sports– 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days | Certain bet types excluded | Min return £1 free bet | Casino – Deposit and Wager £30 on selected Welcome slots | Free spins value 60 x 10p | T&Cs apply | Available until 23:59 on 31/01/25
Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus £20 Casino Bonus. UK 18+ Full T&C apply. Always Gamble Responsibly.
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. www.gambleaware.org #ad
Hollywood Bets
- Welcome Bonus
T&Cs Apply. Only available to new customers. Deposit a minimum of £10 within 3 days and place a qualifying bet at odds of 1.5 or more via Visa/Mastercard. A second qualifying bet within 3 days is eligible for the bonus, and the first bet must be a loss to qualify. Each qualifying loss bet awards the player £10 in money back, up to a maximum of £20 for the two qualifying bets. Only bets on Sportsbook quality. The second bet must not include the same Match/Fixture as the first bet. 20 Free Spins are credited once the second qualifying bet is placed. Free Spins are for the slot game ‘John Hunter and the Book of Tut Respin™’.
Bookmakers offering Best Odds Guaranteed in the UK
A range of top-quality UK bookmakers provide Best Odds Guaranteed offers, predominantly focusing on horse and greyhound racing. Below we’ll take a closer look at some of the best bookmakers and their BOG promotions:
BetGoodwin Best Odds Guaranteed
BOG on BetGoodwin applies to all UK and Irish horse and greyhound racing. BOG is available from 10:00am on race day, up until the start of the race. It doesn’t apply to Ante Post bets, special markets or international racing. The maximum benefit on a BOG winning bet is £1,000 per race.
bet365 Best Odds Guaranteed
Bet365’s BOG offering applies from 8:00am on the day of the race until the start. This BOG offer only applies to bets placed on the standard Win and Each Way Fixed Odds market, and excludes racing in Australia, New Zealand, Japan, Singapore and Hong Kong. In any other country outside the UK and Ireland, if the race starts earlier than 8:00am UK time, the offer will apply for at least one hour before the race is scheduled to start. There is no limit on the amount that can be won.
CopyBet Best Odds Guaranteed
CopyBet’s BOG promotion doesn’t mention a starting point, but it does apply to UK horse racing only and winner markets only. It doesn’t include Ante-Post/Future Horse Racing, Tote/PMU Poll Bets, any CopyBet packaged Accumulator or any other special bets. But it does apply to Single and Accumulator bets. There is no maximum win either.
BetMGM Best Odds Guaranteed
BetMGM’s BOG offering starts slightly later than other bookies, available from 11:00am on race day. It’s only available for races in the UK and Ireland, for selected players. They have a maximum winnings of £10,000 in one day.
Sky Bet Best Odds Guaranteed
Sky Bet’s BOG offering is only for customers who qualify for Sky Bet Club, and choose this as their reward. This is for Horse Racing in the UK and Ireland, and is available after 9am on race days. The maximum increase per bet or per race is capped at £50,000.
betway Best Odds Guaranteed
BOG at Betway applies for all UK and Ireland horse racing bets from 9:00am on race day. There’s a minimum stake of £1, or 50p each way, with a maximum winnings limit of £25,000.
Also, please replace the bullet points with a paragraph on each site’s BOG offer. This should include information on timings (when BOG is available from), maximum winnings, what races it is available for, whether it’s available on greyhounds, and any other relevant information. See these as reviews of the BOG feature.
BetUK Best Odds Guaranteed
BetUK is also a late one with their BOG start, from 11:00am on race days. There is a restriction to UK and Irish races and will only be available for selected players. The maximum a player can win from BOG on BetUK on any day is £10,000.
Betfred Best Odds Guaranteed
Betfred’s BOG offering is good for those who like to get in early, available from 8:00am on the day of the race. It doesn’t apply to ante-post bets, or Lucky 15, Lucky 31 or Lucky 63 bets. Betfred’s BOG is only for selected UK and Irish Horse Racing and cannot be used with free bets. There are other ineligible bets including special markets or boosts and races where non-runners result in the race reverting to starting price only. There is no maximum benefit listed for BOG on site, but the maximum win on horse racing is £1 million.
Virgin Bet Best Odds Guaranteed
Virgin Bet’s BOG is available from 10:00am on race days, on win or each-way selections on UK or Irish horse racing. There is a maximum of £50,000 in winnings from BOG per member per day. Ante-post bets, betting in running, derived markets, cashed out bets and voided bets do not qualify for Virgin Bet’s BOG.
Unibet Best Odds Guaranteed
Unibet offer BOG from 8:00am on race day for selected UK and Ireland horse racing bets. It’s also only available for customers in the UK, Ireland, Belgium and Netherlands. It applies to single and multiple bets, but not ante-post, non-runner no bet, tote/ pari-mutuel, not to win, enhanced win, cover bets and in-play bets, Money Back 2nd/3rd as cash bets and races with extra places applied. Free bets also do not qualify for Unibet’s BOG. There is a maximum daily return per customer of £25,000.
Ladbrokes Best Odds Guaranteed
Ladbrokes offer BOG from 8:00am on race days for UK and Irish horse racing. Single or multiple bets qualify, but not ante-post, tote/pools, pari-mutuel, enhanced price, betting without, place only, top finish, to finish 2nd/3rd bets, match bets, faller insurance, money back x places, win only markets or enhanced placed markets. Any cashed out bets will also not qualify for the offer. There is a maximum win per day of £2,500 from Ladbrokes for BOG.
BoyleSports Best Odds Guaranteed
BoyleSports’ BOG offering is available on race day from 8:00am, for UK and Irish Horse Racing. It applies to win or each-way bets, but does not include ante-post, tote/pools, place only, or bets placed in running. It is also only available for eligible customers, so may not apply to everyone. There is a maximum of £50,000 in winners per day from BOG on BoyleSports.
What is Best Odds Guaranteed?
Best Odds Guaranteed (BOG) is a promotion provided by bookmakers that guarantees bettors will receive the best possible odds on their horse racing and/or greyhound wagers.
If an early bet is placed on a selection at one set of odds, but the Starting Price (SP) is higher, the bookie will pay out at the higher odds. This protects punters from potential losses and addresses any concerns of fluctuating odds between the time of placing the bet and the start of the event.
Note, that each bookmaker has a different promotion start time. Most are between 8:00 AM and 10:00 AM on the day of the race.
Example: A bettor takes an early price of 4/1 on their selection. The Starting Price of the selection increases to 6/1 and the bet settles as a win. The BOG promotion will ensure the bettor is paid out at 6/1!
Compared to standard odds, wagers placed with the BOG promotion almost have an in-built insurance policy. If the price changes to lower odds, bettors will still keep their locked-in early price. If the price changes to higher odds, bettors will receive a larger payout.
How to qualify for Best Odds Guaranteed
Most, but not all, BOG promotions are automatically applied to the sports/bet types that support the offer.
Some bookies, such as Sky Bet, do require bettors to opt-in to benefit from the promo – after other requirements are met. To take advantage of BOG offers, use the following steps:
- Check the list of participating bookmakers offering Best Odds Guaranteed.
- Place qualifying bets within the specified time frame on eligible sports events and bet types.
- If the Starting Price increases, the bookmaker will automatically pay out at the higher odds.
To ensure your bets qualify for BOG, read the promotion terms and conditions of your chosen bookmaker carefully.
Benefits of Best Odds Guaranteed for punters
The Best Odds Guaranteed promotion offers several benefits for bettors, including:
- Increased potential winnings: BOG ensures bettors always receive the best possible odds at the race start. This maximises potential profits in the betting markets.
- Risk reduction: Bettors are protected from potential losses due to fluctuating odds. This provides additional security to their early bets and can bag a great deal.
- Competitive advantage: BOG gives bettors an edge over traditional betting markets with the guaranteed best odds. Compared to betting exchanges where BOG are rare, this gives a competitive and strategic advantage.
The Best Odds Guaranteed promotion is almost always a win-win for bettors. With an in-built insurance policy, bettors can have confidence that they’ll always get the best deal between their wager and the starting price.
Potential drawbacks of Best Odds Guaranteed
While Best Odds Guaranteed offers numerous benefits, there are also some potential drawbacks to consider:
- Limited availability: BOG is typically only available in horse and greyhound racing. Not all bookmakers offer both and even fewer apply the promotion to additional sports.
- Bet type restrictions: BOG rarely supports all bet types available in the betting markets. It can be easy to place a wager that isn’t covered by the promotion in the markets.
- Time constraints: BOG offers are usually available for a limited time window, typically between 8:00 – 10:00 AM and the race start. Bettors must place their bets within the specified, often tight, period to qualify for the offer.
- Maximum winnings cap: BOG promotions are regularly offered with a maximum winning cap. The maximum BOG win varies between bookmakers, it’s important to check the terms and conditions before placing a large wager.
If in doubt, it’s always best to thoroughly check the terms and conditions of the Best Odds Guaranteed promotion at your bookmaker of choice.
BOG Timing and Restrictions
Timing plays an important role in the Best Odds Guaranteed terms and conditions. All bettors must place their wagers within the designated time frame to qualify for BOG.
Each bookmaker offers slightly different terms and conditions, but most promotions start between 8:00 and 10:00 AM on the day of the race. Qualifying wagers can therefore only be placed between the promo start and race start.
Additional restrictions and limitations are also often imposed by the bookmaker. These may include maximum bet limits, maximum winnings and excluded bet types. For example, wagers that may not qualify for BOG include bets placed on:
- Selected races highlighted in the race book
- Lucky 15s, 31s and 63s.
- Ante Post, Tote or Pari-Mutuel.
- Specials markets or odds boosts.
- Using existing Free Bet funds.
To effectively navigate any promotion restrictions bettors should always familiarise themselves with the specific terms and conditions of the BOG promotion offered by their bookmaker of choice. Bettors can then plan and place all BOG bets in line with the qualifying criteria outlined by the bookmaker in the small print.
Expert Tips For Maximising Benefits from BOG
Our experts have curated several top tips for maximising the benefits offered by the BOG promotion. To profit from the BOG promo, simply follow these expert tips:
- Choose the right bookmaker: Compare BOG offers from different bookmakers to find the best rules for you. Look for the sports (horse racing only or horse racing and greyhound) covered, the promotion period (the earlier the start time the better) and the most favourable terms and conditions overall.
- Monitor odds changes: The earliest price isn’t always going to be the best, keep track of the changes in odds to bag the best deal. The BOG promotion only pays out if the start price is larger. If the odds start low, quickly peak and return low, there’s the potential to miss out on great prices. Pay close attention and identify opportunities for increased payouts.
- Stay in the know: Try to keep up to date, informed and in the know of any sports events that you’re hoping to bet on. In horse racing, for example, researching the runners, course conditions and track records of jockeys can help make strategic betslip decisions.
- Read the terms and conditions: Always familiarise yourself with the terms and conditions of any promotion before placing a wager. The small print is always subject to change. It’s best practice to make a habit of studying the terms and conditions.
By following these tips, punters can maximise the benefits of Best Odds Guaranteed offers and enhance their overall betting experience.