Ladbrokes Sign-Up Offer – Bet £5 and get £20 in Free Bets!

This bookmaker is not currently offering a Welcome Offer, scroll down to see offers from our other great brands View Other Offers

Ladbrokes Pros

  • Lots of Promotions
  • Huge Reputation in the UK
  • Excellent Live Streaming Offering
  • Excellent In-Play Offering

Ladbrokes Cons

  • Delays on Withdrawals
  • Some Bookies Offer Better Odds

Ladbrokes offers all new customers who sign up through this page a punchy welcome bonus free bet. Click any link to the bookie, then follow the steps detailed later in this review to bag your £20 free sports bets.

Ladbrokes’ Bonus Code offers

Offer Name Offer details Link/Promo Code

Ladbrokes Free Bet Offer

Bet £5, get £20

This bookmaker is not currently offering a Welcome Offer

Ladbrokes’ New Customer Offer Explained

The Ladbrokes new customer offer is a free bet rewarded to new customers when they sign-up and place their first sportsbook bet. Ladbrokes are one of the industry’s biggest and most historical names, but even they have been hauled into the online betting war where they must battle against online-only and start-up bookies for your custom. To stand any chance of catching your eye in such a crowded marketplace, they must rely on a new customer promo that grabs your attention, and they have done just that.

Click any link on this page to the Ladbrokes site, then register your details to create an account. You should then deposit a minimum of £5 and place a bet on a sportsbook market with odds of 1/2 or greater. The marketing team will add the £20 free bet (4x £5 bet tokens) due to your betting account balance when this qualifying bet is settled. The free bet tokens come in four £5 wagers and must be used within 14 days of your first gamble.

If you already have a betting account registered with Ladbrokes, you won’t be able to create another and take up this promotion. However, there are other free bets for existing members, enhanced odds and promos you can use on the “Promotions” page. If you don’t have an online betting account with Ladbrokes – even if you have gambled in a Ladbrokes high street betting office – your £20 welcome bonus is ready and waiting for you.

The welcome bonus has terms and conditions attached, and we advise you read through the small print before accepting the free bet. This may take a few minutes to complete, but it’s certainly worth it, as it will give you a stronger understanding of how the promo works, what you must do to withdraw any winnings made using the free bet, and what is expected of you as a customer of Ladbrokes.


Ladbrokes Welcome offer terms Terms & Conditions
Wagering Requirements N/A
Minimum Odds 1/2
Minimum Bet £5
Bonus Expiry Qualifying deposit must be within 14 days of signing up
Ladbrokes free bets expire after 7-day of being issued
Restricted Bets Use on any sportsbook market (excluding Tote and The Pools)

How do I sign-up for the Ladbrokes Sign-Up Offer?

Ladbrokes understand that you want to spend less time signing up for an account and qualifying for a free bet and more time gambling on your favourite sports, including horse racing, football and greyhounds. That’s why they have kept the registration process as simple and easy as possible. Every effort has been made to allow you to register and bet without fuss. This section of our review of the Ladbrokes welcome bonus explains the quickest and most secure way to join Ladbrokes.

Follow the steps below to sign up for an online betting account at Ladbrokes and get your £20 in free bets. The stages below can be followed on your desktop computer from home or when on the move using the mobile app on your Android or iOS device. So you are in complete control of when and where you join.

Please be careful not to miss out on any stages of the sign-up process, as it could result in your account being rejected or you receiving a smaller welcome bonus than you are entitled to.

  • Click any link on this page and select the “Join” button at the top of the Ladbrokes homepage.
  • Fill in the registration form, providing all the necessary information, including your name, age and postcode. When your account has been registered, you should create a username and password.
  • When prompted, add your Ladbrokes promo code, then make your first deposit of £5 or more using a debit card such as VISA or Mastercard. You should then place a bet of £5 or more on a sportsbook market with odds of 1/2 or greater.
  • The £20 in free bets will be added to your account balance in four x £5 free bet tokens when your qualifying bet has been settled. These can be used to gamble on sports.

What Identification does Ladbrokes Require to Sign Up?

Online betting is excellent as you can gamble from home or anywhere in the country using the mobile app. The one slight downside to online betting is there are no face-to-face interactions with your bookie, which means they must ask you to verify your details. For example, if you walked into a betting shop, the cashier could ask for an ID if you looked under 18. That’s not possible when betting through the app, so what’s the alternative?

The quickest and easiest way to prove you are who you claim to be is by asking you to verify your details. This request can come at any time, like when creating your account, but the most common stage is when you make your first cash withdrawal. This is industry-standard practice and, while we are speculating here, perhaps the bookie knows you are more likely to quickly verify if you are waiting to receive your winnings.

The quickest way to satisfy the bookmaker at this point is to use your smartphone to take a pic of your photo ID, such as your driver’s licence or passport. You can then email this snap to the Ladbrokes customer care team, who will check your details against those registered to your account. If everything is as it should be, your account will be passed, and any temporary restrictions will be lifted.

Our Ladbrokes New Customer Review 

Ladbrokes has a history that dates back to the beginning of legal sports betting in the United Kingdom, but the business has gone through many changes over the years. The most significant transformation was the merger with long-term rivals Coral to create a super bookie that sees both industry giants pool their resources to create a better betting experience for their members. That is evident in the website and mobile app.

Ladbrokes is a sportsbook that loves to give bettors value and they are often market-best with their prices on your favourite sports, competitions and fixtures. Check any respected betting odds comparison website and you’ll see Ladbrokes are often top of the tree on

English Premier League matches and markets, including first goalscorer and more.

This sportsbook has its finger on the pulse when it comes to technology and puts members at the cutting edge of all major changes. The most impressive feature is the live streaming tab that allows you to watch all UK and Irish horse racing free of charge.

Ladbrokes Free Bets Offer Review

A lot is going on at Ladbrokes and the welcome bonus helps you get to grips with the site and app. For a £5 spend, you will enjoy £25 of betting, and that’s more than enough to become familiar with the layout, sports, markets, betting features, promotions and in-play betting. Also, there’s nothing in the terms and conditions that say you can’t use your free bet to grab a big-priced winner.

When comparing the Ladbrokes promotion offer to that of the main competition, we note Ladbrokes as the easiest to access, most affordable, and most straightforward in getting your hands on any winnings made from the promotion. So the Ladbrokes free bet is worth grabbing and we’re confident you’ll love it as much as our team did.

Many Ladbrokes members find themselves joining for the welcome bonus free bet but hanging around for the incredible odds, sports markets and in-play betting. If you click the “Promotions” tab, you’ll discover a complete list of the deals and promos available to both new and existing players. What you can expect to find here includes free bets, enhanced odds, cashback, extra places each-way, profit boosts and more. This shows Ladbrokes value their existing members just as much as their new players. It’s worth checking the promos page before placing each bet as there may be an easier way to gamble and a better chance of making a profit.

Ladbrokes Regulation and Contact Details

Company LC International Limited
Registration Number 54743
Licence and Regulators UK Gambling Commission
Contact Details @LadbrokesCare,  0800 328 4272, [email protected].
Address 3rd Floor, One New Change, London, EC4M 9AF.
Live Chat Available on the website and app


Ladbrokes Key Sportsbook Features

As a member of Ladbrokes, you will enjoy some of the best sports betting features. We have chosen three of our favourites below.

Live Streaming

If you have placed a bet on any UK and Irish horse race or any other major sport like football, greyhounds or tennis, you can watch the action on an HD-quality live stream on-site. So cheer on your bets, keep up with scores and results, check stats, bet in-play and more, all on one page.

Auto Cash-Out

Set the minimum amount you’d accept from a cash-out, and if your wager hits that value at any stage of play, the Ladbrokes site will automatically cash out your bet. This is perfect if you are away from your screen or can’t monitor the cash-out offers.

In-Play betting

The Ladbrokes trading team, based in London, offer almost as many in-play betting markets as they do pre-match, especially on football. Most of the original markets remain live and available to bet on throughout the match, with the odds updated to reflect the score. So a bet is just as exciting in the final few minutes as before the start.

What Payment Methods do Ladbrokes accept?

Below, you’ll find just some of the many secure payment methods available at Ladbrokes.

Payment Method Fee Processing Time Minimum Deposit Maximum Deposit
VISA N/A Instant £5 £20,000
Mastercard N/A Instant £5 £20,000
Neteller N/A Instant £10 £15,000


Is it Easy to Withdraw Money from Ladbrokes?

Here are just some of the withdrawal options available to you as a member of Ladbrokes.

Withdrawal Method Fee Processing Time Minimum Withdrawal Maximum Withdrawal
VISA N/A 1-3 days £5 £20,000
Mastercard N/A 1-3 days £5 £20,000
Neteller N/A Under 24 hours £10 £5000

Ladbrokes FAQs

How do I claim the Ladbrokes free bets offer?

To get your share of the Ladbrokes £20 free bet, you must first create an account and place a £5 bet on a sportsbook market with odds of 1/2 or greater. Your free bet will then be added to your account balance.

Can I sign-up for Ladbrokes outside the UK?

Ladbrokes accept customers from many countries worldwide, but some regions are restricted. Check the website or app for a complete and up-to-date list.

When will my Ladbrokes account be credited?

As soon as you satisfy all the stages of creating an account and placing your qualifying bet, the Ladbrokes marketing team will add the £20 welcome bonus to your account. You can then use the bonus without delay.

How do I contact the Ladbrokes customer service team?

The quickest way to contact Ladbrokes if you have a problem is via live chat. You’ll find a link on the Ladbrokes website and mobile app. There are also email and telephone lines, postal addresses, and social media options.

Do I need to deposit money to watch live streaming?

If you have placed a bet on the outcome of a sporting event, such as horse racing, you can watch the action for free on the live stream. This is available on your home computer, mobile or tablet device.

Do Ladbrokes have a maximum payout?

The Ladbrokes maximum payout depends on which type of bet you place and the sport you gamble on. So, for example, the max winnings off a football acca will differ from that of a horse racing single or forecast. You will find full details of the Ladbrokes betting rules on maximum payouts on their website.