Offers competitive odds, extensive promotions across various sports, and live streaming support.
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
At Ladbrokes, there’s a free bet welcome bonus waiting when you create an account – Ker-chung! The offer gives you 4 x £5, meaning you receive £20 free bets in total. To qualify for this Ladbrokes sign up offer, you only have to stake £5 on any sport. To qualify, you need to make sure your qualifying odds are over 1.5, though.
At Squawka, we aim to deliver transparent details and ratings about bookmakers to all readers. As a result, we consider detailed factors when reviewing Ladbrokes. The complete procedure is contained in our methodology, but primarily, we look at licencing, betting markets, payment methods, and security. Other critical factors in our ratings include user experience, customer service, mobile support, odds, and promotions. Read our full methodology process here.
Like almost every bookmaker promotion, the Ladbrokes welcome offer has its terms and conditions. These are the most important requirements you must know before claiming:
“My experience with Ladbrokes makes me recommend the bookmaker to any UK punter. First, I like the Ladbrokes free bet with the welcome bonus – I mean, who doesn’t like a free bet? The 1.5 minimum odds requirement is one of the lowest I’ve come across over my many years of using betting sites. The website has relatively competitive odds compared to many other sites. The app’s also great. It’s got a great user interface and is easy enough to navigate throughout.” Harry Edwards – avid sports bettor and punter
Ladbrokes simplifies the sign-up and free bet qualification process, letting you quickly bet on sports like horse racing, football, and greyhounds. This part of our review covers the fastest and safest way to join Ladbrokes
Follow the steps below to sign up for an online betting account at Ladbrokes and get your £20 in free bets. The stages below can be followed on your desktop computer from home or when on the move using the mobile app on your Android or iOS device. So you are in complete control of when and where you join.
Please be careful not to miss out on any stages of the sign-up process, as it could result in your account being rejected or you receiving a smaller welcome bonus than you are entitled to.
Online betting allows gambling from anywhere, but without face-to-face interaction, bookies like Ladbrokes require you to verify your identity, often when making your first withdrawal. The easiest method is to snap a photo of your ID with your smartphone and email it to Ladbrokes’ customer care for verification, lifting any account restrictions.
The Ladbrokes sign up bonus doesn’t ask for a promo code. Instead, you’ll receive it instantly in your account once you meet the requirements. All you need to do is, create an account, fund it using a supported payment method, and wager a minimum of £5. Once all bets are settled, Ladbrokes will credit you with the bonus.
Ladbrokes has a history that dates back to the beginning of legal sports betting in the United Kingdom, but the business has gone through many changes over the years. The most significant transformation was the merger with long-term rivals Coral to create a super bookie that sees both industry giants pool their resources to create a better betting experience for their members. That is evident in the website and mobile app.
Ladbrokes is a sportsbook that loves to give bettors value and they are often market-best with their prices on your favourite sports, competitions and fixtures. Check any respected betting odds comparison website and you’ll see Ladbrokes are often top of the tree on
English Premier League matches and markets, including first goalscorer and more.
This sportsbook has its finger on the pulse when it comes to technology and puts members at the cutting edge of all major changes. The most impressive feature is the live streaming tab that allows you to watch all UK and Irish horse racing free of charge.
For a £5 spend, you will enjoy £25 of betting, and that’s more than enough to become familiar with the layout, sports, markets, betting features, promotions and in-play betting. Also, there’s nothing in the terms and conditions that say you can’t use your free bet to grab a big-priced winner.
When comparing the Ladbrokes promotion offer to that of the main competition, we note Ladbrokes as one of the easiest to access, most affordable, and most straightforward in getting your hands on any winnings made from the promotion. So the Ladbrokes free bet is worth grabbing and we’re confident you’ll love it as much as our team did.
Many Ladbrokes members find themselves joining for the welcome bonus free bet but hanging around for the incredible odds, sports markets and in-play betting. If you click the “Promotions” tab, you’ll discover a complete list of the deals and promos available to both new and existing players. What you can expect to find here includes free bets, enhanced odds, cashback, extra places each-way, profit boosts and more. This shows Ladbrokes value their existing members just as much as their new players. It’s worth checking the promos page before placing each bet as there may be an easier way to gamble and a better chance of making a profit.
Without a doubt, the Ladbrokes new customer offer is one of the best out there right now. However, is it the best available to UK punters? Let’s find out. Here’s how the bonus from Ladbrokes compares to that of 10 other bookmakers we’ve reviewed:
We employ a simple approach to determining bookmakers with fair odds. This involves assessing the overround percentage, and from our experts, a value under 110 is classes as fair. So, we reviewed two sports matches on the Ladbrokes website to see if the bookmaker passed our test.
The first was the qualifying match between Finland and Northern Ireland. These are the odds:
Our calculations resulted in a 108.01% score, just under the 110% mark. Hence, the bookmaker offers fair odds here, but only just.
Next, we look at Ladbrokes odds for two-way markets. We picked a game between Zalgiris and FC Bayern Munchen. These are the odds featured on the site:
The outcome for the above odds was 107.69%, which, again, is just under 110%. So, our general conclusion is that you can bet on Ladbrokes and get fair odds the majority of the time.
We’ve established that Ladbrokes has fair odds. The next question is, how does it compare with odds from other bookmakers? We ran an odds comparison to find out.
The first comparison was for the game between England and Malta. For the home win, Ladbrokes was one of the top bookmakers. The site featured a 1/66, which we found Bet365 to have the same odds.
Next, we analysed the odds for a match between Italy and North Macedonia. The likely outcome is an Italian win, and for the market, Ladbrokes had 1/8. It had the best odds compared to other bookmakers, as none exceeded 1/8 with their offers.
Hence, not only does Ladbrokes have fair odds, but the bookmakers’ rates are highly competitive. It’s no surprise that it’s the largest betting platforms in the UK.
Customer reviews are an unbiased way to know whether a bookmaker is reliable. Our rating of Ladbrokes included assessing how customers feel about the site’s offerings. We mainly drew inferences from feedback on TrustPilot.
Here’s what one punter had to say: “Excellent service, great sportsbook, very quick payouts; one of the best bookmarks out there”. Many other punters again share the same sentiment towards Ladbrokes. The majority highlights the brand’s promotions as a significant factor.
However, it’s not all positive with Ladbrokes. A handful of punters also showed their displeasure with game results not being random. Particularly, it’s about casino games like slots and poker — not sports bets.
From our research, we think using Ladbrokes to bet on sports events is recommended as a great option for punters in the UK. The fair and competitive odds guarantee that. However, due to mixed reactions to the RNG games from players, it could be better to look elsewhere for casino games and slots.
After claiming the welcome bonus at Ladbrokes, there’s a long list of other available promotions to keep the excitement going. We’ve highlighted the top ones below:
The 5-A-Side offer is a straightforward and rewarding promo from Ladbrokes. To participate, simply choose your team of five players, set your stats, and then build. You can set your team to play one of six formations, including:
Ladbrokes will display odds for the statistics and formations you set in the 5-A-Side tab. Then, you place a minimum stake of £0.50 to qualify for the promo. If your 5-A-Side bets win regularly, you climb the leaderboard. Typically, the higher your position, the more valuable the bonuses are.
The Lucky Dip promo offers you a chance to get boosted odds for your bets. Ladbrokes will randomly pick matches for the Lucky Dip feature. So, all you have to do is add the games to your bet slip and wager.
To qualify, your bet must be on a single win market. Also, you can’t wager more than £10. The good news is that the Lucky Dip promo supports the major sports markets in the UK. You’ll get events from football, horse racing, and cricket to use this offer on. It’s very similar to a bet boost.
Here’s a promo similar to the cashout feature, as it ensures early payouts. However, it comes with a unique twist. To qualify, place a single or multiple bet on a win market for supported matches.
If the team you pick goes two goals up at any point of the game, Ladbrokes will pay you your full potential winnings. It doesn’t matter how the match ends. The promo only applies to 90 minutes of the game. Games that go to extra time do not qualify.
During the half-time break for football games, you can join the Ladbrokes half-time quiz. It’s completely free to join, and you get to compete for cash prizes and free bets. Like the other promos, it’s available on selected matches via the Half-time Quiz tab.
Participating is easy enough. Ladbrokes will ask you six questions based on events from the first half. The faster you answer, the higher your position on the leaderboard. At the end of the quiz, you can win up to £1,000 if you rank at the top.
There’s an extra bonus to leverage here, too. During the half-time quiz, you can predict the match’s final score. If correct, you get more points to boost your position on the leaderboard.
For this Ladbrokes promo, you participate by predicting the correct scores. The bookmaker will feature three games, and if you get all three scores correctly, you can win up to £100 in cash. You’ll also receive £5 in free bets for calling two right and a £1 free bet for getting one score correct.
Matches are usually available for the 1-2-Free promo during weekends. If you win, you also get a kit if it’s an English Premier League game. If it’s a winning score, you get a green tick. When your kits and green ticks reach 20, you can win up to £25,000.
As a member of Ladbrokes, you will enjoy some of the best sports betting features. We have chosen three of our favourites below.
If you have placed a bet on any UK and Irish horse race or any other major sport like football, greyhounds or tennis, you can watch the action on an HD-quality live stream on-site. So cheer on your bets, keep up with scores and results, check stats, bet in-play and more, all on one page.
Set the minimum amount you’d accept from a cash-out, and if your wager hits that value at any stage of play, the Ladbrokes site will automatically cash out your bet. This is perfect if you are away from your screen or can’t monitor the cash-out offers.
In-play betting is one of the main highlights of the Ladbrokes website. Typically, this option lets you wager on ongoing matches. What’s interesting here is the range of sports categories the bookmaker supports. You place in-play bets on football, horse racing, tennis, golf, darts, eSports, and up to nine other categories.
The Ladbrokes in-play betting section features both live and upcoming games. So, other than the ongoing matches, you can view events that are almost starting. It’s a good option that’ll help you make better betting decisions.
Another noteworthy feature is the Watch Live option. It means you can switch from viewing the live scores on the in-play betting page to streaming the game. The seamless integration significantly boosts the in-play betting experience for punters as you can watch along and see the game unfold for yourself.
Ladbrokes ensures players can fund their accounts without any challenges. As a result, the bookmaker features multiple payment options for deposits. Check them out below:
As mentioned, you can’t claim the Ladbrokes joining bonus with payments made using Prepaid Cards, InstantBank, Paypal, Paysafe, Neteller, or Skrill. The best method to use as a player is a debit card.
If you win bets and want to withdraw, ensure you’ve met all the bookmaker’s requirements. Then, you can go with any of the below payment methods:
How do I claim the Ladbrokes free bets offer?
To get your share of the Ladbrokes £20 free bet, you must first create an account and place a £5 bet on a sportsbook market with odds of 1/2 or greater. Your free bet will then be added to your account balance.
Can I sign-up for Ladbrokes outside the UK?
Ladbrokes accept customers from many countries worldwide, but some regions are restricted. Check the website or app for a complete and up-to-date list.
When will my Ladbrokes account be credited?
As soon as you satisfy all the stages of creating an account and placing your qualifying bet, the Ladbrokes marketing team will add the £20 welcome bonus to your account. You can then use the bonus without delay.
How do I contact the Ladbrokes customer service team?
The quickest way to contact Ladbrokes if you have a problem is via live chat. You’ll find a link on the Ladbrokes website and mobile app. There are also email and telephone lines, postal addresses, and social media options.
Do I need to deposit money to watch live streaming?
If you have placed a bet on the outcome of a sporting event, such as horse racing, you can watch the action for free on the live stream. This is available on your home computer, mobile or tablet device.
Do Ladbrokes have a maximum payout?
The Ladbrokes maximum payout depends on which type of bet you place and the sport you gamble on. So, for example, the max winnings off a football acca will differ from that of a horse racing single or forecast. You will find full details of the Ladbrokes betting rules on maximum payouts on their website.
How many people use Ladbrokes?
Ladbrokes is one of the world’s leading betting companies, and the bookmaker has players from many countries. The company has around 765,000 users around the globe.