18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
William Hill Pros
- Super Charged Cash Outs
- Generous Welcome Offers and Free Bets
- Acca Insurance
- Huge Selection of Football Betting Markets
William Hill Cons
- Some users find the desktop site hard to navigate
- Poker and Casino offering is lacking compared to the sportsbook
Regarding reputation and history, William Hill is the envy of most other sportsbooks. However, this bookie is also modern, forward-thinking, and loves technology. They’re one of the most trusted names in the business. As if that isn’t enough, William Hill is giving new customers a stunning £30 in free bets today, and here’s how to get your share.
New Customer Offer Explained
New William Hill customers can make the most of their March 2025 sign-up offer, which enables you to sign up for a new account with one of the most recognised names in sports betting and get £30 in free bets.
To get started, just register as a new customer through the William Hill website or app using the promo code R30.
Once your new account is registered, place a bet with a minimum stake of £10 on a selection with odds of 1/2 (1.5) or greater using funds from your main account balance. The free bets will be available in your account once the qualifying bet has been settled.
Unlike some sign-up offers, there’s no pressure to get it right on your first wager, either as the reward will be delivered in the form of four separate £10 free bets, so you have four times as many chances to convert your bonus bets into winnings.
As part of this welcome offer, new customers will also receive a £20 Vegas Bonus on selected games. Please note, this part of the offer does however come with a 72hour expiry.
| William Hill Promo Code T&Cs | Terms & Conditions |
| Wagering Requirements | N/A |
| Minimum Odds | 1.5 |
| Min/Max Bet | £10 |
| Bonus Expiry | 30 days after placement of a qualifying bet |
| Restricted Bets | Sportsbook only |
Terms and Conditions
The Terms and Conditions to receive your welcome offer are relatively simple. These are the things you have to remember:
- Register your William Hill account through the William Hill website or app using the promo code R300;
- Once your account is registered, using funds from your main account balance place a bet with a minimum stake of £10 on odds of 1/2 (1.5) or greater;
- After the qualifying bet has settled, free bets will be credited as 3 x £10 denominations.
How we used the William Hill Free Bets Offer this week
William Hill allows new customers signing up through their mobile using the promo code ‘R30’ to get £30 in free bets when they sign up and place a £10 bet.
This is one of the best value new customer betting offers on the market right now as not many sign-up bonuses allow punters to get as many as 3 x £10 free bets.
May brings the final weekend of the Premier League as well as the thrilling conclusion to the play-offs in the Championship, League One and League Two.
How to Sign Up for William Hill
In this section of our review of the William Hill welcome bonus, we explain exactly how to sign up for an account. First, of course, you want to register as quickly as possible, securely, and privately. Our sports betting experts have researched and reviewed the William Hill free bet offer in detail and laid out the steps below.
Follow our advice, covering each point to ensure you create an account in minutes and get the total £30 in free bets. Missing just one step could result in a delay to your account or you receiving a smaller free bet. We don’t want that. You must complete the registration process only once and, in future, you can access your betting account using your username and password on a desktop computer or mobile app, so it’s worth doing things right.
We have posted links to the William Hill sign-up procedure throughout this article. Click on any link now to get started.
- Smash the Join button
At the top of the William Hill homepage, you’ll find a yellow Join button next to the Login button. Clicking this button will move you to the next step.
- Fill in the registration form
Work through the registration form and fill in every field with the required information, including your name, age, and postcode. Please don’t miss any steps, as this could delay your account registration.
- Create a username and password
The username and password you create at this stage will be required each time you visit your William Hill betting account on a desktop or mobile. So make it easy to remember but not too noticeable.
- Add your William Hill promo code
If a William Hill promo code is required to release the welcome bonus free bet, you will receive it here. Copy and paste the coupon code into the right field.
- Deposit and bet
Deposit £10 or more using your debit card and place a qualifying sportsbook bet on a market with odds of 1/2 or greater.
- Land your free bet
When your first bet has been settled, the marketing team will add the £30 free bets as three £10 bets to your account balance. They must be used within 30 days of the account being registered.
If you encounter any problems while joining William Will their customer support staff will be able to support you, they can be reached by email at [email protected], or through the live chat feature on their website.
What Personal Information does William Hill Require to join as a New Customer?
All new William Hill customers will be required to verify their accounts. The William Hill team may ask you to verify your account details when you register or request to withdraw winnings back to your bank account. Regardless of when you are asked to verify your account details, you must do it as quickly as possible.
It may seem a little strange, especially if you are asked to verify before you can withdraw money but deposited funds unchallenged. However, it is industry standard practice, and all online bookies require you to do this. It is a security procedure that is in place to prove you are who you claim to be and are old enough to gamble. Verifying helps protect the bookie from the threat of underage gambling and the bettor against identity fraud.
It’s a quick and hassle-free process, and if you have nothing to hide regarding your betting account at William Hill, you will be on your way and back to normal quickly. The easiest way to verify your details is to take a pic of your photo ID – your driver’s licence or passport – and email it to the William Hill customer care team. They will cross-reference your details against those on your betting account, and if everything is OK, they’ll remove any temporary restrictions on your betting account.
Our William Hill Review
William Hill’s history dates back to 1934 when its founder, who gave the company his name, began taking bets at racetracks around England. The bookie opened its first betting office, then moved online. Today, William Hill runs a global sports betting service that boasts many members in the United Kingdom, Ireland, and across the world. This bookie is one of the only notable names outside the US to break into the new American betting industry after the long-running ban on betting was lifted stateside.
The William Hill website is fast, responsive and easy to use, but it’s the mobile app where this bookie shines. Members can gamble on all the top sports, competitions, fixtures and teams. The app can be downloaded to an iOS or Android device, and you’ll always have an exciting bet at your fingertips.
In addition to the welcome offer for new customers, the William Hill marketing team offers a long list of promotions to existing members, those who are loyal to the cause. These deals include free bets, enhanced odds, cashback and profit boosts. Click the promotions tab on the website or mobile app for an updated list of what’s available today.
The promos for existing members are fantastic, but there can be no denying that the welcome bonus is something special. Bettors love just how easy it is to register an account and get their free bet, and they are excited about the sports and markets available to wager on using the free bet.
The William Hill welcome offer is an affordable way to try out this world-famous bookmaker. For just a £10 spend, you will enjoy £30 worth of betting on the site and app, more than enough to get up to speed. The free bets can be used to gamble on football, horse racing, cricket or any sports, and there’s nothing in the rulebook that says you can’t win big using the free bet tokens.
What Betting Markets do William Hill Offer?
William Hill has an excellent array of markets across football and all other sports you would expect to find in any competitive sportsbook, from the major sports like horse racing and tennis to the more obscure events such as Futsal, Hurling and Water Polo.
Of course, here at Squawka, our main focus is football and when it comes to the biggest Premier League matches you will struggle to find a bookmaker with a more in-depth selection of markets than William Hill.
From both teams to score and full-time results bets that you’ll see everywhere, right through to shot, pass, corners, cards, match action markets and a tonne of others, you’ll do well to be left frustrated by a lack of a market with Wills as they do seem to cover every inch of the action when it comes to the biggest events.
How Competitive Are the William Hill Odds?
Competitive, without being particularly eye-catching, but that’s not necessarily the worst thing. In many cases, you will find shorter odds being offered by betting sites to try and entice new customers as there are few other pros to betting on that specific site.
So while you may not always find the best possible odds on William Hill, you will have a degree of trust in such a long-standing and respected name in the industry. Furthermore, you’ll find that previously mentioned array of markets, plus price boosts, enhanced odds and plenty more.
Are William Hill Sign Up Odds Fair?
William Hill’s sign up offer requires you to place a bet with a minimum stake of £10 on odds of 1/2 (1.5) or greater. That’s fairly standard in the industry and it shouldn’t be too hard to meet that threshold regardless of what you want to bet on.
How does William Hill’s Sign Up Offer compare with other bookmakers?
Check the latest bookmaker offers from some of William Hill’s competitors here in order to compare their sign-up offer to some of the others on the market right now.
| Bookmaker | Free Bet Offer | Claim Free Bet Offer | Offer Terms |
| Bet365 | Bet £10, get £30 In Free Bets | Claim Here | 18+ only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. |
| Copybet | Bet £10, get £50 In Free Bets | Claim Here | Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com |
| Paddy Power | Bet £10, get £50 in Bet Builder Bets | Claim Here | 18+. New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. |
| Betfair | Bet £10, get £50 In Free Bets | Claim Here | 18+ New customer offer. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. |
| SBK | Bet £10, get £40 In Free Bets | Claim Here | New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after settling the qualifying bet. Full T&Cs apply, 18+ GambleAware.org. |
| Bet UK | Bet £10, get £30 In Free Bets | Claim Here | New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. T&C’s Apply. |
| Grosvenor | Double The Odds | Claim Here | New customers. Max £10. 100% Odds Boost token. Keep it fun – set your deposit limit. T&Cs apply. 18+ only. GambleAware.org |
Is William Hill Safe?
As we mentioned, William Hill is one of, if not the most recognized, names in the UK betting market, so yes, they’re safe! But of course, things happen, and disputes need to be resolved, so if you have any issues with William Hill, feel free to use the information below to reach out!
| Company | WHG International Limited |
| Registration Number | 39225 |
| Licence and Regulators | UK Gambling Commission |
| Contact Details | [email protected], 0800 014 9469, @WillHillHelp |
| Address | 6/1 Waterpoint Place, Gibraltar |
| Live Chat | Available on the website and mobile app |
What Offers Can You Expect From William Hill as an Existing Customer?
William Hill has a host of offers and promotions that are available to existing customers, including Acca Insurance.
That promotion refunds as a free bet stakes on accumulators of five or more selections if only one leg lets you down. The maximum refund is £50 per day and other terms and conditions apply.
A flagship offer of the company’s football betting service is the Impact Sub promotion, which means your best is still on even if your player is no longer on the pitch.
Should you back a player to score at any time in a match, for example, and he is replaced without finding the net, all is not lost as you can still win your bet if the player who came on to replace him scores and you will be paid out at the original odds.
On top of that, there is a daily Acca Boost which you can use to boost your odds on any football acca of four or more selections at odds of 3/1 or bigger, up to a £20 stake.
William Hill also offers Price Boosts daily on horse racing and sports markets, and for racing fans the Non-Runner Money Back Offer is up and running for the Cheltenham Festival, providing a refund if the horse you back does not run.
William Hill Key Sportsbook Features
As well as generous welcome and free bet offers such as the one above, William Hill offers the security that betting with one of the most established and trusted names in the bookmaking industry can bring.
My favourite part of being a William Hill customer is that the large scale of the company means it is able to offer a vast array of betting markets on a broad range of sports and competitions across the globe.
The company also offers an excellent Cash Out option, enabling you to take a profit on bets that are not yet completed or even to partially cash out a wager and leave a portion of the original wager running.
Besides that, here are a few other reasons to sign up to William Hill:
Live Streaming
Not every bookie offers live streaming, but William Hill does. Place bets on horse racing or other major sports and watch the action on a faultless, HD quality live stream. If you have bet on an event’s outcome, you can watch for free.
Super Charged Cashouts
Cash-out is a popular feature of the betting industry, and many bookies offer it, but few do it quite as well as William Hill. This sportsbook often supercharges your cashout, offering you a higher payout than you’d get at the competition. This can happen at any time and on any bet.
Easy-to-use App and Website
The website and mobile app are modern and stylish, but, above all else, they are user-friendly. You’ll find the platforms easy to navigate with homepage quick links to the most important fixtures of the day, such as the next horse race due off or the evening’s live football match. Bet with a single click.
In-play Betting
The in-play betting available at William Hill is quite special, and it puts much of the competition to shame. For example, on a Premier League football match, over 100 pre-game markets will be available to bet on. At the start of the game, most of these markets will remain open to bet on, thanks to in-play gambling. A live betting trader will update the odds, and you can gamble at any stage of the play.
Acca Freedom
Create your acca consisting of 3+ selections to trigger ‘Boost’ in rewards, or 5+ selections to trigger ‘Insurance’ in rewards. You can find this feature from the bet slip by clicking ‘Free Bets, Boosts and more’, then choosing your Bet Boost or Acca Insurance and placing your bet. Please be aware that the boost will only apply to the first £20 of your stake and you will only be rewarded with a maximum £20 free bet if you choose to go down the insurance route.
Free or Four
Free or Four is a free to play preddiction game that allows you to be in with a chance of winning up to £200 in free bets and monthly prizes. All you have to do to get involved is pick six games with either 3 or 4 goals. Pick six matches corectly and win 8 x £25 free bets, five matches correctly and win a £5 free bet or four matches correctly to win a £1 free bet.
What Payment Methods do William Hill accept?
William Hill offers more than ten secure payment options, from debit cards to popular e-wallets. All deposits give you instant access to your cash, allowing you to add funds and bet without delay. Below are some of the options you can use today.
| Payment Method | Fee | Processing Time | Minimum Deposit | Maximum Deposit |
| VISA | N/A | Instant | £5 | £99,000 |
| PayPal | N/A | Instant | £10 | £80,000 |
| Skrill | N/A | Instant | £10 | £80,000 |
How do I Withdraw money from William Hill?
When you have bagged a profit on your bets and want to withdraw the winnings back to your debit or e-wallet account, you’ll be glad to learn you have just as many options, and the process is just as quick. Find a few examples below.
| Withdrawal Method | Fee | Processing Time | Minimum Withdrawal | Maximum Withdrawal |
| VISA | N/A | 1-3 days | £5 | £40,000 |
| PayPal | N/A | Under 24 hours | £10 | £30,000 |
| Skrill | N/A | Under 24 hours | £10 | £30,000 |
William Hill FAQs
How do I claim the William Hill Promo Code?
You must register for an online betting account at William Hill then deposit and bet £10 on sports to receive your £30 in free bet tokens
Can I sign-up for William Hill outside the UK?
William Hill is accepted in many regions where online gambling is legal, including the UK
When will my William Hill account be credited with my Free Bets?
Once your qualifying bet has been settled, the free bet funds will be added to your account balance.
Can I withdraw my winnings if I win using my William Hill free bets?
If you have satisfied all the free bet terms, you can withdraw winnings to your debit card or e-wallet account.
How do I contact the William Hill customer service team?
The quickest way to contact William Hill’s customer care team is by Live Chat, but you can also email and telephone them.
Which betting markets can I find at William Hill?
William Hill offers hundreds of betting markets on dozens of fixtures from the top sports every day.