William Hill Promo Code – Bet £10 get £30 in Free Bets – December 2023

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18+ | T&C’s Apply | Gamble Responsibly

William Hill Pros

  • Super Charged Cash Outs
  • Generous Welcome Offers and Free Bets
  • Acca Insurance
  • Huge Selection of Football Betting Markets

William Hill Cons

  • Some users find the desktop site hard to navigate
  • Poker and Casino offering is lacking compared to the sportsbook

Best Sign Up Offers From Other New Bookmakers

18+ only. New customers only. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500.

T&Cs apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ BeGambleAware.org.

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply.

18+ only. Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. The day finishes at 23:59 on day of registration. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable Free bets to be credited within 24 hours. This offer can not be used in conjunction with any other Betgoodwin promotion. If your free bet is subsequently voided it will be replaced within 24 hours. Cashed out bets do not count towards this offer. This offer is limited to a free bet award per person/household/IP address. Betgoodwin reserves the right to withdraw or terminate this offer only once the full duration of the promotion has been completed. Full Terms and Conditions apply.

This promotion is for new customers only. Customers must be 18+. Customers must be residents of the UK/IE. Sign Up using the promo code ‘b25g10fb’ and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2) and receive a £10 free bet upon bet settlement.

18+, New Customer Only. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault.  Additional T&Cs apply. Please gamble responsibly. begambleaware.org

T&Cs Apply. Only available to new customers. Deposit a minimum of £10 within 3 days and place a qualifying bet at odds of 1.5 or more via Visa/Mastercard. A second qualifying bet within 3 days is eligible for the bonus, and the first bet must be a loss to qualify. Each qualifying loss bet awards the player £10 in money back, up to a maximum of £20 for the two qualifying bets. Only bets on Sportsbook quality. The second bet must not include the same Match/Fixture as the first bet. 20 Free Spins are credited once the second qualifying bet is placed. Free Spins are for the slot game ‘John Hunter and the Book of Tut Respin™’.

New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. begambleaware.org

This offer is valid to new sports customers only. This promotion is valid until 31/12/2023 22:59 GMT. This promotion is valid once for players who have opted in before placing their first bet. If a player’s first bet loses, a £5 Free Bet will be assigned to their account. The minimum bet to qualify is £5. The maximum Free Bet amount from this promotion is £5. The maximum win from a Free Bet is capped at £100. If bets are void then no reward will be given and your initial bet amount will be refunded. 18+ only. Terms & conditions apply.

18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. 50% back based on net losses after 3 calendar days or if you reach £120 of net losses before 3 days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. Free Bet is £1min, capped at £60. Restrictions + T&Cs apply.

Cashback is cash without restrictions. Full T&Cs apply. No Max cashout. Gambling can be addictive. Play resonsibly. T&Cs apply. 18+ only.

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full Terms & Conditions apply.

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s.

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org

New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply Full Terms Apply. begambleaware.org

New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. begambleaware.org

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

New Players Only. Free bet – one-time stake of £35, min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 days from receipt. Free Spins Offer. Wager from real balance first. 50x wager the bonus. Contribution varies per game. Selected games only. Wager calculated on bonus bets only. Max Conversion: £20. Bonus is valid 7 days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller Deposits. Full Terms apply.

Promo code: TONY50. Sportsbook only. Bonus is 100% of first deposit, up to a maximum of £50. Minimum deposit of £10. Bonus must be claimed within 3 days. Wagering requirements apply. Bonus amount cannot be withdrawn. Further T&Cs apply. begambleaware.org

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

18+ only. 18+ only. New Players Only. Min £ 20 qualifying bets stake not returned. Free bet – one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

18+ only. This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Full T&Cs apply.

18+ only. New players only. Min €/$ 10 qualifying bets, stake not returned. Free bet – one-time stake of €/$ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: €/$ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

Sign-up to Matchbook today with bonus code: MB20. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples. Only open to users who deposit via debit card. New Customers Only. 18+. BeGambleAware.org

18+. Matched Deposit & £60 Free Play for new UK players only, min deposit £10. Free Play given in tickets over 6 days. Matched Deposit max $600 – withdrawal restrictions & play through requirements apply.Full T&Cs Apply. BeGambleAware.org. Please play responsibly.

To activate your Sportsbook 50% Back as a Free Bet up to £35 plus 10 Free Spins, simply deposit and bet on any Sportsbook markets of your choice today (horse racing, football, tennis, darts etc) at minimum odds of evens (2.00) or greater. 4. At least 3 bets (on different selections) must be placed to qualify for 50% back, 2 of which must be 50% in value of the largest bet you place. 18+ only. Full T&Cs apply.

When it comes to reputation and history, William Hill is the envy of most other sportsbooks but this bookie is also modern and forward-thinking with a love for technology. They’re one of the most trusted names in the business and as if that isn’t enough, William Hill are giving new customers a stunning £30 in free bets today, and here’s how to get your share.

What is the William Hill Welcome Offer?

Offer Name Offer details Promo Code

William Hill Promo Code

Bet £10, Get £30


How we used the William Hill Free Bets Offer this week

William Hill allows new customers who are signing up through their mobile using the promo code ‘H30‘ the chance to get £30 in free bets when they sign up and place a £10 bet.

This is one of the best value new customer betting offers on the market right now as not many sign-up bonuses allow punters to get as many as 3 x £10 free bets.

With the Premier League now back underway, could there be a better time to try out the William Hill welcome offer just ahead of a busy festive period of football?

Selection Stake Odds & Returns
Bournemouth vs Man City – Draw HT/Man City FT £10 qualifying bet £10 returns £42 at odds of 13/5
Crystal Palace vs Liverpool – Mohamed Salah to score first £10 free bet £10 returns £40 at odds of 4/1 (free bet stake not returned)
Chelsea vs Tottenham –Tottenham’s first goal to come in the second half £10 free bet £10 returns £20 at odds of 2/1 (free bet stake not returned)
Man Utd vs Newcastle – Time of First Goal: 1st-15th minute £10 free bet £10 returns £21 at odds of 21/10 (free bet stake not returned)

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. Free bets will be credited as 3 x £10 denominations once the qualifying bet has settled.

William Hill New Customer Offer Explained

New customers use the William Hill promo code to secure the welcome bonus free bet. This gambling industry giant is giving all new players £30 in free bets when they register for an account, deposit £10 or more, and place a bet on a sportsbook market with odds of 1/2 or greater. All new players are eligible, and the £30 in free bets are ready now. Simply click any link on this page to the William Hill secure registration page to get started.

Why would such a big name in sports betting be happy to have out £30 free bets? What’s the trick, and what should you be aware of? Firstly, we’ll put your mind at ease by saying there is no trick or any hidden agenda. The William Hill marketing team offers this promotion to attract new customers and drive them to the site and app. The online sports betting industry is more competitive now than ever in the past, and no bookie is safe. So even big names like William Hill are forced to battle for your custom and stand out from the crowd.

They see the best way to offer a welcome bonus. If you don’t already have an online betting account registered with William Hill – it doesn’t matter if you have previously bet in a William Hill, high street bookie or created an online betting account with one of their rivals – you qualify.

Before signing up and grabbing the £30 in free bets, we strongly advise you to read the terms and conditions attached to this welcome bonus. Doing so may take a few minutes, but it will give you a solid understanding of how the William Hill promo code works and the steps you must complete before withdrawing any winnings made using the free bet.

William Hill Promo Code T&Cs Terms & Conditions
Wagering Requirements N/A
Minimum Odds 1.5
Min/Max Bet £10
Bonus Expiry 30 days after placement of a qualifying bet
Restricted Bets Sportsbook only


How to sign-up for William Hill

In this section of our review into the William Hill welcome bonus, we explain exactly how to sign-up for an account. First, of course, you want to register as quickly as possible, securely and privately. Our team of sports betting experts have researched and reviewed the William Hill free bet offer in detail and laid out the steps below.

Follow our advice, covering each point to ensure you create an account in minutes and get the total £30 in free bets. Missing just one step could result in a delay to your account or you receiving a smaller free bet. We don’t want that. You must complete the registration process only once and, in future, you can access your betting account using your username and password on a desktop computer or mobile app, so it’s worth doing things right.

We have posted links to the William Hill sign-up procedure throughout this article. Click on any link now to get started.

  • Smash the Join button

At the top of the William Hill homepage, you’ll find a yellow Join button which you should click to move to the next step. This will be positioned next to the Login button.

  • Fill in the registration form

Work through the registration form and fill in every field with the required information, including your name, age and postcode. Please be careful not to miss any steps as it could cause a delay in your account registration.

  • Create a username and password

The username and password you create at this stage will be required each time you visit your William Hill betting account on a desktop or mobile. So make it something easy to remember for you but not too noticeable.

  • Add your William Hill promo code

If a William Hill promo code is required to release the welcome bonus free bet, you will receive it here. Simply copy and paste the coupon code into the right field.

  • Deposit and bet

Deposit £10 or more using your debit card and place a qualifying sportsbook bet on a market with odds of 1/2 or greater.

  • Land your free bet

When your first bet has been settled, the marketing team will add the £30 free bets as four £10 bets to your account balance, and they must be used within 30 days of the account being registered.

If you encounter any problems while joining William Will their customer support staff will be able to support you, they can be reached by email at [email protected], or through the live chat feature on their website.

What Personal Information does William Hill Require to join as a New Customer?

All new William Hill customers will be required to verify their accounts. This request may come when you register or request to withdraw winnings back to your bank account. Regardless of when you are asked to verify your account details by the William Hill team, you must do it as quickly as possible.

It may seem a little strange, especially if you are asked to verify before you can withdraw money but deposited funds unchallenged. However, it is industry standard practice, and all online bookies require you to do this. It is a security procedure that is in place to prove you are who you claim to be and are old enough to gamble. Verifying helps protect the bookie from the threat of underage gambling and the bettor against identity fraud.

It’s a quick and hassle-free process, and if you have nothing to hide regarding your betting account at William Hill, you will be on your way and back to normal quickly. The easiest way to verify your details is to take a pic of your photo ID – your driver’s licence or passport – and email it to the William Hill customer care team. They will cross-reference your details against those on your betting account, and if everything is OK, they’ll remove any temporary restrictions on your betting account.

Our William Hill Review 

William Hill’s history dates back to 1934 when its founder, who gave the company his name, began taking bets at racetracks around England. The bookie opened its first betting office, then moved online. Today, William Hill runs a global sports betting service that boasts many members in the United Kingdom, Ireland, and across the world. This bookie is one of the only notable names from outside the US to break into the new American betting industry after the long-running ban on betting was lifted stateside.

The William Hill website is fast, responsive and easy to use, but it’s the mobile app where this bookie shines. Members can gamble on all the top sports, competitions, fixtures and teams. The app can be downloaded to an iOS or Android device, and you’ll always have an exciting bet at your fingertips.

In addition to the welcome offer for new customers, the William Hill marketing team offers a long list of promotions to existing members, those who are loyal to the cause. These deals include free bets, enhanced odds, cashback and profit boosts. Click the promotions tab on the website or mobile app for an updated list of what’s available today.

The promos for existing members are fantastic, but there can be no denying that the welcome bonus is something special. Bettors love just how easy it is to register an account and get their free bet, and they are excited about the sports and markets available to wager on using the free bet.

The William Hill welcome offer is an affordable way to try out this world-famous bookmaker. For just a £10 spend, you will enjoy £30 worth of betting on the site and app, more than enough to get up to speed. The free bets can be used to gamble on football, horse racing, cricket or any sports, and there’s nothing in the rulebook that says you can’t win big using the free bet tokens.

What Betting Markets do William Hill Offer?

William Hill has an excellent array of markets across football and all of the other sports you would expect to find in any competitive sportsbook, from the major sports like horse racing and tennis through to the more obscure events such as Futsal, Hurling and Water Polo.

Of course, here at Squawka, our main focus is football and when it comes to the biggest Premier League matches you will struggle to find a bookmaker with a more in-depth selection of markets than William Hill.

From both teams to score and full-time results bets that you’ll see everywhere, right through to shot, pass, corners, cards, match action markets and a tonne of others, you’ll do well to be left frustrated by a lack of a market with Wills as they do seem to cover every inch of the action when it comes to the biggest events.

How competitive are the William Hill odds?

Competitive, without being particularly eye-catching, but that’s not necessarily the worst thing. In many cases, you will find shorter odds being offered by betting sites to try and entice new customers as there are few other pros to betting on that specific site.

So while you may not always find the best possible odds on William Hill, you will have a degree of trust in such a long-standing and respected name in the industry and furthermore, you’ll find that previously mentioned array of markets, plus price boosts, enhanced odds and plenty more.

Is William Hill Safe?

William Hill, as we mentioned are one of, if not the most recognized name in the UK betting market, so yes – they’re safe! But of course, things happen and disputes need to be resolved so if you have any issues with William Hill feel free to use the information below to reach out!

Company WHG International Limited
Registration Number 39225
Licence and Regulators UK Gambling Commission
Contact Details [email protected], 0800 014 9469, @WillHillHelp
Address 6/1 Waterpoint Place, Gibraltar
Live Chat Available on the website and mobile app

William Hill Key Sportsbook Features

As a customer of William Hill, you will benefit from the latest online betting features. This bookie is driven by customer satisfaction, giving members the latest and most modern online gambling experience available. Below you’ll find some of the most popular features.

Live Streaming

Not every bookie offers live streaming, but William Hill does. Place bets on horse racing or other major sports and watch the action on a faultless, HD quality live stream. If you have placed a bet on the outcome of an event, you can watch for free.

Super Charged Cashouts

Cash-out is a popular feature of the betting industry, and many bookies offer it, but few do it quite as well as William Hill. This sportsbook often supercharges your cashout, offering you a higher payout than you’d get at the competition. This can happen at any time and on any bet.

Easy to use app and website

The website and mobile app are modern and stylish, but, above all else, they are user-friendly. You’ll find the platforms easy to navigate with homepage quick links to the most important fixtures of the day, such as the next horse race due off or the evening’s live football match. Bet with a single click.

In-play betting

The in-play betting available at William Hill is quite special, and it puts much of the competition to shame. For example, on a Premier League football match, there will be over 100 pre-game markets available to bet on. At the start of the game, most of these markets will remain open to bet on, thanks to in-play gambling. A live betting trader will update the odds, and you can gamble at any stage of the play.

Acca Freedom

Create your acca consisting of 3+ selections to trigger ‘Boost’ in rewards, or 5+ selections to trigger ‘Insurance’ in rewards. From the bet slip, you can find this feature by clicking ‘Free Bets, Boosts and more’, then choosing either your Bet Boost or Acca Insurance and placing your bet. Please be aware that the boost will only apply to the first £20 of your stake and you will only be rewarded with a maximum £20 free bet if you choose to go down the insurance route.

Free or Four

Free or Four is a free to play preddiction game that allows you to be in with a chance of winning up to £200 in free bets and monthly prizes. All you have to do to get involved is pick six games that will have either 3 or 4 goals in them. Pick six matches corectly and win 8 x £25 free bets, five matches correctly and win a £5 free bet or four matches correctly to win a £1 free bet.

What Payment Methods do William Hill accept?

William Hill offers more than ten secure payment options ranging from your debit card to popular e-wallets. All deposits give you instant access to your cash, allowing you to add funds and bet without delay. Below you’ll find some of the options you can use today.

Payment Method Fee Processing Time Minimum Deposit Maximum Deposit
VISA N/A Instant £5 £99,000
PayPal N/A Instant £10 £80,000
Skrill N/A Instant £10 £80,000

How do I Withdraw money from William Hill?

When you have bagged a profit on your bets and want to withdraw the winnings back to your debit or e-wallet account, you’ll be glad to learn you have just as many options, and the process is just as quick. Find a few examples below.

Withdrawal Method Fee Processing Time Minimum Withdrawal Maximum Withdrawal
VISA N/A 1-3 days £5 £40,000
PayPal N/A Under 24 hours £10 £30,000
Skrill N/A Under 24 hours £10 £30,000

William Hill FAQs

How do I claim the William Hill Promo Code?

You must register for an online betting account at William Hill then deposit and bet £10 on sports to receive your £30 in free bet tokens

Can I sign-up for William Hill outside the UK?

William Hill is accepted in many regions where online gambling is legal, including the UK

When will my William Hill account be credited with my Free Bets?

Once your qualifying bet has been settled, the free bet funds will be added to your account balance.

If I win using my William Hill free bets, can I withdraw my winnings?

If you have satisfied all the free bet terms, you can withdraw winnings to your debit card or e-wallet account.

How do I contact the William Hill customer service team?

The quickest way to contact William Hill’s customer care team is by Live Chat, but you can also email and telephone them.

Which betting markets can I find at William Hill?

William Hill offers hundreds of betting markets on dozens of fixtures from the top sports every day.