Tennis is a popular sport for both watchers and participants and a hugely attractive sport for punters. Easy to understand for the beginner, it is important to find the right bookmaker to place your tennis bets with.
The good news is, we have the suggestions below to help guide you down the right path. Making the right choice for your betting is the cornerstone of a successful strategy. We also explore the tournaments and the bets you can place and dive into the key features you need to consider to find the right bookmaker.
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How We Ranked These Tennis Betting Sites
We ranked each UK tennis betting site by looking at the factors that matter most to UK customers: UK licensing, tennis market depth, ATP and WTA coverage, Grand Slam betting options, in-play betting, mobile usability, free bet value, promotion terms, customer service and withdrawal reliability.
For tennis specifically, we looked beyond simple match-winner odds. Stronger tennis bookmakers should offer markets such as set betting, game handicaps, total games, tie-break betting, outright tournament winners, each-way outright terms where available, and in-play markets such as current game winner and current set winner. We also considered whether the site covers Challenger and ITF events, as these can give experienced punters more betting opportunities outside the main ATP and WTA tours.
Analysis of Top-rated Tennis Betting Sites
In this section, we take a closer look at the top-rated tennis betting sites and highlight the pros and cons of each.
Sky Bet
We love Sky Bet, one of the biggest bookmakers on the market in terms of name and volume of markets – they provide something to suit every taste. Not only do they have the ATP and WTA tours, we scrolled down to find the Challenger tour and ITF games across the globe. The ITF World Tennis Tour sits below the ATP/WTA and Challenger levels and is often where emerging professionals build ranking points, so it is very niche, but Sky Bet provides markets. Add the long list of price boosts and their free bet club, and you have a must-join bookie.
Pros
- An enormous range of markets for even more minor events
- Bet Club allows you to gain free bets every week
- Top-rated mobile app
Cons
- Odds could be more competitive
William Hill
William Hill is one of the most recognisable names in UK betting, and its tennis section gives punters access to the main ATP, WTA and Grand Slam markets alongside regular in-play options. We like that the site is straightforward to use, especially for customers who already know the brand from football, racing or high-street betting shops. The current new customer offer is also simple: bet £10 and get £30 in free bets
Pros
- Well-known UK bookmaker with a long track record
- Good coverage of major tennis tournaments
- Simple welcome offer for new customers
Cons
- Some niche tennis markets may not be as deep as specialist-led bookmakers
- Odds should still be compared before placing larger bets
Grosvenor Sports
One of the biggest names in casinos, they went into sports betting in late 2016. With over 1000 markets across tennis when we were on the site, they have a vast selection across all game levels. There are many little bits for existing customers with a scratchcard each day and a daily spin on a wheel to win prizes. The in-play offering is solid, but live streaming is limited to horse and greyhound racing.
Pros
- Massive volume of markets
- Free Bet Club
- Superb ongoing promotions
Cons
- Site navigation could be improved
BetGoodwin
For a bookmaker best known for horse racing, BetGoodwin has an extensive range of markets on tennis. ATP, WTA, Challenger and ITF are all covered, with games going in-play once they begin. They do not offer any frills or specials, but they are a rock-solid place to join, and they should do better as they grow in the online market.
Pros
- Good range of tennis markets
- An up and coming brand
- Competitve ATP odds
Cons
- Strongly focused on horse racing
Betway
We found a strong in-play offering when we were playing the tennis markets here and the occasional Betway boost on tennis, which is always a nice plus. Daily tennis matches are on the quick links in the top left, so they are easy to find, which is handy, with prices up to par with their peers. The prices are set out nicely, so they are clear to read – overall, the site is clean and tidy.
Pros
- Excellent in-play betting
- Free Bet Club
- Live streaming of many tennis matches
Cons
- Customer service could be improved
Ladbrokes
Ladbrokes remains one of the best-known betting brands for UK customers, with a strong mobile app, a familiar layout and a wide range of sports markets. Tennis punters can usually find the major ATP, WTA and Grand Slam events quickly, while the in-play section is useful for betting point by point or set by set. The current offer we are using for this page is Bet £10 Get £50 in Free Bets, which gives new customers a stronger reason to try the site before comparing odds across the rest of the list.
Pros
- Recognisable UK betting brand
- Strong mobile betting app
- Useful in-play betting options for tennis
Cons
- Odds are not always the most competitive
- Promotional terms should be checked before claiming the welcome offer
bet365
Already the biggest bookmaker on the market in terms of client base, they hold that position by continuing to innovate. One of those is an up to 70% bonus on tennis accumulators. That is an excellent feature in a sport with many odds on favourites. They have slightly different markets for the Grand Slam competitions with quarter winners (which player wins their quarter of the draw) and whether an unseeded player will win the tournament.
Pros
- Massive range of betting markets
- Unique tennis markets
- Live streaming
Cons
- The site can be tricky to navigate
Copybet
Copybet has an exciting concept where there are tipsters on the site, and you, as a punter, can copy their bets. That is certainly not for everyone, but it is clear and easy to find the best tipsters and see their return rates on bets before getting involved. On the tennis dropdown menu, you will be greeted by country flags. You must know where the game you want to bet is being played to get involved. We found that the prices were decent enough compared to competitors once we found them.
Pros
- A unique concept for the novice punter
- One of the most generous sign-up offers on the market
- Competitive tennis odds
Cons
- Site navigation could be improved
JeffBet
Only founded in 2022, so JeffBet is still finding its feet. They have several promotions, with a cashback on tennis giving 10% of losses back to £500. They change them regularly, but it gives hope that they will continue with further bonuses to keep customers interested. Prices and maximum payouts are lower than competitors, but they are new and probably shouldn’t be judged too harshly on that at present.
Pros
- Decent-sized sign-up offer for new customers
- Potential for better to come, given that the company is new
- Wide range of tennis betting markets
Cons
- No live streaming
Why Bet on Tennis?
LTA data shows adult annual tennis participation in Britain grew to around 5.6m people, while children’s annual participation reached 3.6m over 2019–2023. It is easy to see why it is a popular sport to bet on as it is a sport we enjoy playing, just like football.
While football and horse racing are more popular in betting volume, tennis betting is where many professional gamblers linger. Surprises are found in all sports, but tennis tends to run to form a little more.
At its very base, tennis is a sport where each match only has two possible outcomes, player A wins or player B wins. While that means prices are much lower than in a sport like horse racing, finding the winners is much easier. Over 22.5 games can win in a 7-6, 6-4 match because the match has 23 games.
There are a lot more markets to explore than just the match-winner. Another busy market is set betting, just like correct score betting in football. Handicap betting is popular in many sports, and tennis is no different. In tennis, it is done on games won. For example, if a favourite is -3.5, the bet is a win if the match is 6-4 6-4. If Swiatek is -4.5 games and wins 6-3, 6-2, she has won by seven games, so the handicap bet wins.
Punters can also bet on the correct score in a set, first to three games in the first set, and double result. A player can take the first set and win or lose the match. In-play, betting can be done on the next point to be won.
With so many short-priced favourites in tennis, betting on handicaps can be the best way to gain a bit of value on the market leader. Those who like doing accas on football can enjoy the same on tennis. With several bookmakers offering free bet clubs when you place accas, it is a great way to get something back even when your bets lose.
As with all betting, your best strategy will be forged from studying. This includes recording all bets and understanding where you do well. Players like a particular surface, and you may find your betting reveals the same pattern. If you struggle to find winners on grass, then avoid Wimbledon.
Players are creatures of habit. They tend to play and miss the same tournaments each year, trying to peak at the Grand Slam that best suits them. A deep run in Tournament X in week one and then a long flight to Tournament Y in week 2 is prime time for an underdog shock if they are fresher. Stats are the key to any strategy, and tennis is no different.
Tennis Betting Rules: Retirements, Walkovers and Suspended Matches
Tennis has one rule area that punters should always check before betting: what happens if a player retires, withdraws or a match is suspended. This matters more in tennis than in many other sports because injuries, medical timeouts and weather delays can affect both pre-match and in-play bets.
For example, a match-winner bet, a game handicap bet and a total games bet may not always be settled in the same way if a player retires. Some markets may stand if the result has already been determined, while others may be void if the match or set was not completed. Before betting on tennis handicaps, total games, set betting or current game markets, customers should check the bookmaker’s tennis rules rather than assuming every site settles the same way.
Key Features of Top Tennis Bookmakers
As shown with the companies above, there are some key things to look out for when picking the right bookmaker to have your tennis bets with.
First and foremost are competitive odds – a long-term profit is hard to achieve if you regularly take prices under market value.
Look for a bookmaker who has a wide range of tennis betting markets. This shows that they are keen to take business on tennis rather than just having it on the site for the sake of it. A larger pool of markets affords more opportunities to punters, which can only be a good thing.
When it comes to in-play betting, few sports have the same level of action as tennis. Betting is done point by point, so prices are as fluid as in any sport. If you are watching the action, this is a great way to alter your position, so make sure the bookie you choose has a solid in-play offering.
Beyond the above, the little things count the most, something that most punters take for granted. Find a bookie with an intuitive website and app – nobody wants to waste time endlessly scrolling for the markets they wish to bet on.
Things like a customer service team that is easy to contact and quick to solve issues are a great help. A site that is safe and secure is an obvious plus. Make sure that the site has SSL encryption so that you know that your money is safe.
Last but certainly not least is what the bookie does to encourage you to use their site. This starts with the sign-up bonus they offer and the ongoing boosts and treats they use to keep their current customers happy and using their services.
What UK Customers Should Check Before Joining a Tennis Betting Site
UK customers should only use betting sites licensed to operate in Great Britain. Before placing a tennis bet, check whether the bookmaker offers age and identity verification during registration, clear promotion terms, responsible gambling tools, deposit limits, time-outs and access to self-exclusion.
Payment methods also matter. Credit cards cannot be used for gambling in Great Britain, so most UK betting customers will use debit cards, PayPal, Apple Pay, bank transfer or other approved payment options. It is also worth checking how quickly withdrawals are processed, whether the same payment method must be used for deposits and withdrawals, and whether the bookmaker asks for extra verification before releasing funds.
In-depth Exploration of Tennis Betting Opportunities
Tennis comes in a lot of different formats. Most professional tennis betting centres on hard, clay and grass courts, with indoor hard-court events also common on the ATP and WTA calendars.
When it comes to tennis, most of the betting opportunities come in singles matches. One-on-one, males play on the ATP tour and women on the WTA. Every tournament will have singles action in a head-to-head knock-out format.
The majority of tournaments will also have doubles action to be on. The most common are the men’s and women’s doubles, but there are also specific tournaments, mainly the Grand Slam events, where mixed doubles are played.
Speaking of the Grand Slam events, there are four of them throughout the year. They start with the Australian Open in January. The French Open and Wimbledon are played over the summer, while the US Open is in September.
| Event | Surface | Betting tips UK punters |
|---|---|---|
| Australian Open | Hard court | Overnight UK betting, futures, outright markets, early-season form |
| French Open / Roland-Garros | Clay | Longer rallies, clay-court specialists, set handicaps |
| Wimbledon | Grass | UK interest, tie-breaks, outright betting, serve-heavy matchups |
| US Open | Hard court | Evening UK betting, late-season form, outright and in-play markets |
The Grand Slam events are an excellent spot to bet on futures, with tournament winner betting proving very popular before the event starts. For those who like a challenge, picking the winner of all the events at a single Grand Slam is a fun bet to keep interest going for longer.
UK Time-Zone Tennis Betting Guide
UK tennis punters should think about time zones before choosing which tournaments and markets to follow. Wimbledon and the French Open are the easiest Grand Slams to bet on live because matches usually take place during UK daytime or early evening, making in-play betting, set betting and game-by-game markets easier to follow.
The Australian Open is different because Melbourne is well ahead of the UK, so many early-round matches take place overnight or early in the morning, while the US Open often suits evening and late-night UK betting, especially for show-court matches in New York. This matters because tennis prices can move quickly after a break of serve, medical timeout, rain delay or first-set momentum swing, so customers who plan to bet in-play should focus on tournaments they can actually watch or track live rather than placing rushed bets on matches happening while they are asleep.
Making the Most of Tennis Betting Promotions
Almost every bookmaker will have a sign-up offer to attract new customers to come and bet with them. These vary in quality and in terms of what you get from each.
- Here is a checklist you can refer to:
- Minimum qualifying bet Minimum odds, such as Evens/2.00
- Whether the qualifying bet must settle first
- Whether free bet stakes are returned with winnings
- Free bet expiry period
- Whether tennis bets qualify
- Whether the offer is for sports only or mixed products
- Eligibility: new customers, UK only, one per household/device/IP
- Wagering requirements, if bonus funds are involved
The signing up procedure with bookmakers is an easy one. Fill in a form with your information, send pictures of any documents they ask for to satisfy the KYC rules and a new account is yours. All bookmakers have slightly different rules when claiming the welcome bonus, so reading their rules is worthwhile.
For most, it is a bet of a specific size at a price above a particular level to qualify for a free bet upon signing up. Some will do it as a matched deposit bonus. For example, the bookmaker will match the first deposit you make with them up to a certain amount.
For example, William Hill currently gives new customers £30 in free bets when they bet £10, while Ladbrokes is listed here with a Bet £10 Get £50 in Free Bets offer. These promotions can make a difference when choosing where to open a first account, but customers should always check the minimum odds, expiry period, eligible payment methods and whether the free bet stake is returned with winnings
Once you have made your initial deposit, it is time to place a bet. On the menu of any bookmaker, you can find the tennis tab. Clicking on that will take you to the tournaments for that week or those coming up. Click on the one you want and then the game you want. Add the bet to your bet slip by clicking on the price, selecting your stake, pressing the bet button, and your tennis bet is on.
It is not only the new customers that bookmakers need to look after. To keep business, they must give ongoing promotions to those who have joined. A number of them do that with bet clubs. Bet X pounds with them over a week, and you get a free bet in exchange at the end of the week.
Most bookmakers will have price boosts that are available to all customers. These are great to take advantage of to increase profit in the long run. All of these can help produce more value for your tennis betting.
Importance of Reliable Customer Service in Tennis Betting
Tennis is a sport where things happen quickly. Because of this, it is crucial to be placing bets with a bookmaker whose customer service team is equally speedy. Reaching them at any time of the day is hugely important, with tournaments played worldwide. If you have a bet in the Australian Open played during the night in the UK, you want a customer service team that operates 24/7.
Those with more than one way of contacting them are ones to look closely at. While email is excellent with everything in black and white, they are sometimes not replied to all that quickly. The best is for a bookmaker with a live chat function or a phone number where a punter can promptly get a reply.