Best Bet Builder Sites
Here’s a curated list of the premier Bet Builder sites, renowned for their superior user interface, a wide array of betting options, regular promotions and exceptional service.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
CopyBet
- Exclusive Offer
- Welcome Bonus
New customers only. UK residents & verified accounts only. 18+. Full T&Cs apply. Qualifying bet: a Single or Acca (2+ selections) Bet £20 with odds of 1.9 or greater. Bets must settle within 7 days of opt-in. 3 Free bets are: 1 x £20 Racing (Horses or Greyhounds); 1 x £20 Live Football; 1 x £20 Live. Max payout £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs.
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
Bet365
- Exclusive Offer
- Welcome Bonus
New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration Required.
BoyleSports
- Exclusive Offer
- Welcome Bonus
#AD 18+. New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. Digital customers only. Min Odds of (3/1). Max stake 20. Available on one bet per selected event. 25% Boost. Boost will be added once all selections have settled. Max boost payout £/€1,000. Offer does not apply to multiple bets. Free/void/cashed out bets won’t qualify.
18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.
William Hill
- Welcome Bonus
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
gambleaware.org 18+
Betway
- Exclusive Offer
- Welcome Bonus
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply.
What is a Bet Builder?
A Bet Builder is a combination of selections within a specific event. They’re not too different from an accumulator, with the exception that accumulators often involve multiple games while a bet builder focuses on one. But some online betting sites do now offer multi-match bet builders.
Football bet builders are the most popular options, sometimes allowing you to combine a range of markets that you might not be able to on a normal accumulator.
For example, in the Serie A game between Roma and Inter Milan, you could use bet365’s Bet Builder to create the following bet:
- Lautaro Martinez to score anytime
- Lautaro Martinez to have over 1.5 shots on target
- Inter Milan to win
These would give you odds of 7/2, and you can either use the bet builder function or build the bet yourself. It’s worth noting that some selections cannot be linked together on a bet builder. For the above example, you wouldn’t be able to combine Lautaro Martinez to score anytime and Lautaro Martinez to have over 0.5 shots on target. That’s because they are essentially the same time.
Some sites with bet builders will even offer their own football bet builder tips, with boosted odds. But online betting sites will also offer the bet builder function for a range of sports.
And, as with an accumulator, if one part of your bet builder loses, the whole bet will lose.
The best Bet Builder betting sites
When picking a bet builder betting site, we’re looking for a good mix of choice and value. Most online betting sites now have bet builders, but the best offer a greater choice of games and range of markets. It’s good to have bet builders for a range of sports too, not just football.
Along with variety, we also want to see value. There should be competitive odds, and boosted values through promotions such as enhanced odds and free bets.
1. bet365 – The pioneers of bet building
Bet365 are innovators of the betting world, so it’s no surprise they’re up there when it comes to bet builders. The best thing about bet365’s bet builder function is the range of markets. For certain football markets, you can delve deep into the stats from cards and shots on target, all the way down to throw ins and goal kicks.
Bet365’s Bet Builder is easy to find on the selected sports, as it is simply called ‘Bet Builder’. They also have bet builders as part of their Bet Boost section for selected events, offering you their selections at slightly enhanced odds. These will include competitions such as the Champions League and Europa League.
There is also Bet Builder+ which allows you to build a bet across multiple events. You can also use bet365’s Bet Builder function on a range of sports, including tennis, NFL and basketball.
2. Paddy Power – A customised betting experience
One of the benefits of Paddy Power’s Bet Builder function — also simply called Bet Builder — is that they offer you popular bets before you get into building. You can see just how many bets have been put on a particular selection, whether that’s just 77 or 16,970. Paddy Power also offer Super Sub as a form of Acca Insurance. For selected markets, place a bet on a qualifying player-based outcome and if that outcome is fulfilled by the player or the substitute that replaces the player you bet on, you’ll be paid out as a winner.
Then there’s Mix ‘n Match. This is Paddy Power’s Bet Builder hub which allows you to select stats and see best options for those stats. Through this function you can also sort by odds, form or kick-off time, helping you find your selections quickly. Or, if you’re feeling adventurous, who can use their Bet Shuffle. And you can get a total of £50 in bet builder bets through Paddy Power’s welcome offer, which you can also qualify for with a bet builder.
3. Sky Bet – A fan favourite
For Sky Bet’s bet builder function, keep an eye out for BuildABet. These are usually at the top of their event’s page, rather than as a tab like other bookmakers. Clicking on BuildABet opens up a slightly different format, which allows you to see the range of markets available.
A football bet builder on Sky Bet will have the likes of anytime goalscorer, cards, shots on target, saves and tackles — plus much more. Sky Bet also offer two ways to help you in your bet building. You can either go with Quick Picks, which offers a random selection. Or with Quick Build, in which you answer two questions to get your BuildABet. Unfortunately you cannot use bet builders to qualify for their welcome offer.
4. William Hill – The veteran’s choice
William Hill’s Bet Builders are all about catering for their users. With their YourOdds feature, William Hill will publish more markets than most of their competitions. And it’s the same for their bet builder function.
William Hill also offer an Impact Sub insurance. If you place a bet on a selected player-focused market, if you player is substituted, your active bet (and any live stats they’ve already picked up) automatically transfer to the sub.
On top of that, William Hill offer a Bet Builder Win Boost. For every English Premier League game, you can get a 25% win boost on Bet Builders of 3+ selections, with a max stake of £20.
5. Unibet – Flexibility and variety
Unibet’s Bet Builder function is great for those looking to go alone or have a helping hand. These come in the form of the Bet Builder and Popular Bet Builder sections. In a football market, you’ll often get both of these show up. In Bet Builders you can build your own bet, as you usually would. But under Popular Bet Builders, you’ll find premade bets with a mixture of selections, and a range of odds.
These options come from a range of sports too, including NFL where the Bet Builder and Popular Bet Builder options are aplenty. Unibet have a free £10 bet builder as part of their welcome offer rewards, and you should be able to use a bet builder to qualify.
6. BetMGM – The new kid on the block
BetMGM’s Bet Builder function may lack the depth of others, but it still covers a lot of bases. You’ve got everything you need for football bet builders, including goals, assists, shots, cards and corners. You can even add handicap markets to your bet builders.
7. Ladbrokes – For the season sports punter
Bet Builders are a growing part of Ladbrokes. When you click on their football markets, you’ll see some Featured Bet Builders alongside Popular Accas. Of course, you can build your own bets with their bet builder function.
Like a lot of online betting sites, Ladbrokes’ Bet Builder function includes the expected range of markets for football. But it feels more extensive, as Ladbrokes offer a better range of markets than some online betting sites. You can include over/under goal markets for selected periods in your bet builder, for example. And you should be able to use a bet builder for Ladbrokes’ welcome offer.
8. Betfair – The people’s betting exchange
One of the good features of Betfair’s bet builder function is that you can see popular bet builders as soon as you select the option. You may not want to go with these selections, but they could aid your decisions.
Betfair’s bet builder selections are neatly set out too. You won’t get overwhelmed with the range of markets, because the layout makes it so easy to navigate. The market selection may be slightly less than other online betting sites offer, but Betfair’s bet builder is good. And through their welcome offer, you could receive £50 worth of Sportsbook free bet builders from Betfair.
9. Coral – A titan in the UK betting scene
Coral has a selection of Featured Bet Builders that are so easy to find on their football homepage. Of course, if you want to make your own selection, you can too. When looking at a specific event, you do need to scroll across the bar to find the bet builder function, making it slightly tucked away.
But when you get to it, it offers the range of markets you’d expect, particularly for a football bet builder. And you should be able to use a Bet Builder to qualify for Coral’s welcome offer.
10. Betway – A modern take on betting
Betway’s bet builder function used to be commonly known as BetYourWay. But now it goes under the standard Bet Builder name. Despite the new name, it’s the same bet builder, which is a good thing.
You can get a range of markets in Betway’s bet builder, and rather than offering you odds at the top you can see your return when building the bet. With this, you can change your stake to fully calculate what you could win. Unfortunately, Bet Builders do not qualify for their welcome offer.
How to execute a wager using a Bet Builder
The main way to create a bet builder is using an online betting site’s specific function. As mentioned above, these may come under different names, so keep an eye out.
Select your event on the bookmaker and choose the bet builder function. Some online betting sites will show you popular bets for you to add to your bet builder, but you’ll want to fully analyse the options yourself.
Some events will have more options than others, and some bookmakers will have more markets than others.
As you add more markets to your bet, you’ll see the potential change to the odds. Some will not add anything to the final odds, if the odds are too short. You’ll also have to make sure all the markets are valid and available to be added to the same bet builder. And remember that while adding more outcomes to your bet can increase potential winnings, it also raises the risk of the bet not coming through.
Once you have your selections, and have made sure they’re valid, enter your stake and place your bet.
Some bookmakers also have an automatic bet builder function. By adding markets from a selected event, as you would an accumulator, these can be pooled into one bet builder.
Using tools to help your Bet Builder selections
Player markets are a favourite for bet builders. To make sure you’re getting the most out of your bet builders, you might want to use our Comparison Matrix. The Comparison Matrix allows you to see a wide range of stats for players, and clubs, that can really assist you when it comes to placing a Bet Builder. The Matrix tool is housed on Squawka could be a difference maker when it comes to studying the stats and placing your bets.
You can compare multiple players, using stats that you select, to see how they fare against each other. This kind of information can be invaluable when it comes to making your choice when building a bet.
Safety and responsible gambling of Bet Builder sites
Remember that a bet builder works in the same way as an accumulator. If all selections win, you can claim a profit at good ones. But it only takes one pick to lose and the entire stake is forfeited. Don’t go overboard with your selections. Some online betting sites will offer Acca Insurance, but these don’t always apply to bet builders. Always check before you bet.
There are general tools that you can also use to promote your own responsible gambling. The best bookmakers will allow you to set deposit limits, so keep these to a minimum if you are struggling.
You can also exclude yourself from the website, while there will be links to organisations such as GamCare who provide practical help.