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Best Bet Builder Sites

Here’s a curated list of the premier Bet Builder sites, renowned for their superior user interface, a wide array of betting options, regular promotions and exceptional service.

NI excluded. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.18+

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+.

18+ New customers only. Bet £10+ on pre-match accas with 4+ legs, min odds 3/1 (4.0) within 14 days of sign-up. Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. Restrictions and T&Cs apply.

New Customers only Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* & £10* to your account & bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value & they are settled. Free Bets are paid as Bet Credits. Min odds/bet & payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs Apply

18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C’s.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply

This promotion is for new customers only. Customers must be 18+.Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. 18+

*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock £10 Free Bet on qualification. Additional free bet from £2 to £20 awarded on eligibility on 14th June. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. Bet The Responsible Way Full Terms apply

The Best Bet Builder Betting Sites

Sportsbooks are always looking for new innovations as they aim to stand out. A bet builder is a relatively new concept that combines a number of outcomes that occur within a specific event.

While they can appear in most sports, bet builders are most common in football. It’s important to fully understand what they involve, and it’s also crucial to find the best bet builder betting sites online.

What is a Bet Builder?

A Bet Builder is a combination of selections within a specific event. There can be a minimum of two picks, but most bet builders have at least three selections to choose from.

They are most commonly associated with football, but could potentially be used in any team sport. A typical Bet Builder might involve:

  • A specified player to score
  • Team A to win 
  • Over 2.5 goals

Any available accumulator within a match qualifies as a Bet Builder.

The Rise of Bet Builder Sites

Bookmakers always look for new innovations and they are aware that acca bets are popular. By rebranding an in-game multiple bet as a Bet Builder, they had a new invention that captured the imagination.

Many of those outlets also looked to suggest bets to their customers. This made it even easier to place the Bet Builder, as long as the bettor felt it was a likely punt.

It was also very easy to attach Bet Builders to offers and promotions. For the big games, a number of suggested accumulators started to appear. Sportsbooks could offer boosted odds or a consolation-free bet if the original Bet Builder failed to land.

Bet Builders are a big thing for bookies right now but which sportsbooks offer the best deals?

Top Bet Builder Websites

1. Bet365 – the Pioneers of Bet Building

There will be some argument as to who invented Bet Building, but it’s certain that bet365 were one of its early pioneers. Founded in 2000, they are at the forefront of most bookmaker innovations.

The Bet Builders at Bet365 aren’t usually attached to promotions, but there are lots of them. There is also a Bet Builder tool for those who want to compile their own acca. In general, bet365 are known for excellent odds across all football markets, and that’s in evidence for their Bet Builders.

2. Paddy Power – A Customised Betting Experience

Paddy Power is known for their innovations and strong marketing. They like to be known as a flexible bookmaker and that flexibility is clear in their Bet Builders. These will often be part of a promotion where customers can use their Same Game multi bet builder tool.

Odds are competitive, and it’s good to see Paddy Power providing a range of relevant stats to help customers choose a bet.

3. Unibet – Flexibility and Variety

Unibet are another bookmaker that likes to innovate with a flexible approach to Bet Building and they have their own tool for this type of stake.

You may see a wider choice of Bet Builders at Unibet than on most websites. They can often list more options outside of the biggest football matches. Bet Builders here can be attached to different types of offers with boosted odds and free bets having been published.

4. William Hill – the Veteran’s Choice

William Hill are one of the oldest and most respected bookmakers in existence and they remain a favourite of the older generation. Those who frequented Hill’s betting shops in pre-internet days have stayed loyal to the brand.

This is, however, a company that likes to move with the times, and they are quick to embrace new innovations such as Bet Builders. Using the #YourOdds feature, William Hill will publish more markets than most of their competitors.

With strong odds and that long history behind them, Hills provides a great Bet Building package.

5.  Ladbrokes – for the Seasoned Sports Punter

Ladbrokes are another bookmaker with a long betting history. Loyalty from existing customers, together with the trust that longevity brings, is a big plus point. In terms of Bet Builders, this is one brand that will often list options for football and other sports.

There are lots of builders here which are accessed using the GetAPrice feature, and Ladbrokes always issue competitive odds.

6. Betfair – The People’s Betting Exchange

They are the most popular betting exchange around, and that will always earn Betfair a big customer base. There are more exchange markets and better liquidity than anywhere else, and that leads to competitive odds.

Betfair are also big on promos and new innovations, so we can expect to see a lot of Bet Builders using their own individual tool.

7. BetVictor – Delivering Quality Since 1946

A familiar face in sports betting for over 75 years, BetVictor is an old school bookmaker with a modern outlook. They have a Bet Builder tool which covers lots of football games, not just the big matches, and it’s very simple to use.

They are something of a market leader with this type of bet. BetVictor will publish more Bet Builder markets across more events than most, and their odds are exceptional.

8. Coral – A Titan in the UK’s Betting Scene

Another hugely respected name in the betting industry, Coral has a long history that builds trust. In terms of their Bet Builders, they have managed to find something new. They have an option called Request a Bet, which allows customers to select some options, before approaching Coral to get a price.

There are some standard Bet Builders too in a great all-round package.

9. Rhino Bet – Emerging Force in the Betting World

Of the many newer sportsbooks online, Rhino Bet is a great choice for Bet Builders. They have their own tool for this type of stake, which lets you add custom selections to compile an acca.

They will show odds clearly as you build your bet, and this is one of the most user friendly sites around. Unusually for a new bookmaker, Rhino Bet have extremely competitive odds.

10. Betway – A Modern Take on Betting

Established in 2007, Betway has always been at the forefront of new innovations, and they were one of the first bookmakers to offer extensive markets for professional video gaming.

Bet Building also gets the full Betway treatment via a custom tool known as BetYourWay. It allows selections from an extensive set of markets at the competitive odds that this bookmaker is renowned for.

How to Execute a Wager Using a Bet Builder

Firstly, select your event on the betting platform, and choose the “Bet Builder” feature, where you can customize your own bet by selecting different betting markets. Now, analyze the statistics and odds to make informed choices, then add your selections, each impacting the overall odds. Finally, once satisfied with your bet builder bets, enter your stake and click “Place Bet” to finalize your wager.

Before executing a wager using a Bet Builder, it’s crucial to study the event statistics, team performance, and player form to make informed selections. Also, remember that adding more outcomes to your bet can increase potential winnings, but it also raises the risk, so manage your stake wisely to balance potential reward and risk.

build a bet

Criteria for Choosing the Best Build-a-bet Sites

What we are looking for is a good mix of choice and value. Most sites now have Bet Builders, but the best bookmakers offer a greater choice of games and betting options. It’s also good to have some Bet Builders for other sports, not just football. 

Along with that choice we want to see value. There should be competitive odds if those sportsbooks want our business. Value can be boosted by offers and promotions including enhanced odds and free bets. In general, those sites should also have good safety measures to go with their licensing and regulation, together with a wide range of other sporting bets and markets.

User Experience on Bet Builder Sites: Navigating the Interface

Currently, if you’re looking for Bet Builders, most bookmakers publish them on the front page of their websites. They are right in front of you when you log on. For the big football matches, bet builder options will be shown alongside the regular markets.

It’s important for sites to be easy to navigate. We want to find our markets in the shortest space of time and that includes Bet Builders. As these options get more popular, it would be good to see separate Bet Builder sections, but that ease of navigation is an important factor right now.

Making the Most of Your Bet Builder Site

It can be a good idea to focus on build a bet sites that offer these bets as part of a promotion. They will often be attached to a big event such as the Champions League final. Offers will vary, but they may provide a free bet to the value of your initial stake, if the original bet builder doesn’t win.

Many bettors also like to be able to make their own selections. The better sports betting sites will publish their regular markets and allow their customers to compile their own bet builder. In contrast, there may be times when a set bet builder is published and it cannot be amended.

Using Tools to Help You Bet Builder Selections

There are a variety of tools out there that can help you when making your selections for your Bet Builder but we think we’ve got one of the best ones around right here at Squawka. Our Comparison Matrix allows you to see a wide range of stats for players, and clubs, that can really assist you when it comes to placing a Bet Builder. The Matrix tool is housed on Squawka could be a difference maker when it comes to studying the stats and placing your bets.

You can compare multiple players, using stats that you select, to see how they fare against each other. This kind of information can be invaluable when it comes to making your choice when building a bet. As you can see here, in our example comparing Declan Rice, Moses Caicedo and Casemiro, the Arsenal midfielder is leading the way when it comes to tackles made, as well as plenty of other metrics. Is this enough to convince you to add Rice into your Bet Builder this weekend?


Safety and Responsible Gambling Of Bet Builder Sites

Remember that a bet builder works in the same way as an accumulator. If all selections win, you claim a profit at good odds. However, your exposure is increased, and it only takes one pick to lose and the entire stake is forfeited.

For this reason, it’s a good idea to use bet builders as just one part of your overall betting strategy. If you are just starting out with this form of betting, begin with smaller stakes.

There are general tools that you can also use to promote your own responsible gambling. The best bookmakers will allow you to set deposit limits, so keep these to a minimum if you are struggling.

You can also exclude yourself from the website, while there will be links to organisations such as GamCare who provide practical help.