Best Odds Guaranteed is one of the most valuable promotions for racing fans and it remains a key feature when comparing betting sites in the UK. If you enjoy backing horses or greyhounds, the Best Odds Guaranteed offer ensures you always receive the biggest available price. If you take an early price and the Starting Price ends up higher, the bookmaker pays at the bigger return. It is a simple idea but it can make a real difference to your winnings over time.
This guide runs through how Best Odds Guaranteed works, why it matters and which bookies provide the strongest BOG promotions. Everything here is designed to help you spot real value and choose the bookmaker that fits your betting style.
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Bookmakers offering Best Odds Guaranteed in the UK
A range of top-quality UK bookmakers provide Best Odds Guaranteed offers, predominantly focusing on horse and greyhound racing. Below we’ll take a closer look at some of the best bookmakers and their BOG promotions:
BetGoodwin Best Odds Guaranteed
BOG on BetGoodwin applies to all UK and Irish horse and greyhound racing. BOG is available from 10:00am on race day, up until the start of the race. It doesn’t apply to Ante Post bets, special markets or international racing. The maximum benefit on a BOG winning bet is £1,000 per race.
bet365 Best Odds Guaranteed
Bet365’s BOG offering applies from 8:00am on the day of the race until the start. This BOG offer only applies to bets placed on the standard Win and Each Way Fixed Odds market, and excludes racing in Australia, New Zealand, Japan, Singapore and Hong Kong. In any other country outside the UK and Ireland, if the race starts earlier than 8:00am UK time, the offer will apply for at least one hour before the race is scheduled to start. There is no limit on the amount that can be won.
CopyBet Best Odds Guaranteed
CopyBet’s BOG promotion doesn’t mention a starting point, but it does apply to UK horse racing only and winner markets only. It doesn’t include Ante-Post/Future Horse Racing, Tote/PMU Poll Bets, any CopyBet packaged Accumulator or any other special bets. But it does apply to Single and Accumulator bets. There is no maximum win either.
BetMGM Best Odds Guaranteed
BetMGM’s BOG offering starts slightly later than other bookies, available from 11:00am on race day. It’s only available for races in the UK and Ireland, for selected players. They have a maximum winnings of £10,000 in one day.
Sky Bet Best Odds Guaranteed
Sky Bet’s BOG offering is only for customers who qualify for Sky Bet Club, and choose this as their reward. This is for Horse Racing in the UK and Ireland, and is available after 9am on race days. The maximum increase per bet or per race is capped at £50,000.
betway Best Odds Guaranteed
BOG at Betway applies for all UK and Ireland horse racing bets from 9:00am on race day. There’s a minimum stake of £1, or 50p each way, with a maximum winnings limit of £25,000.
Also, please replace the bullet points with a paragraph on each site’s BOG offer. This should include information on timings (when BOG is available from), maximum winnings, what races it is available for, whether it’s available on greyhounds, and any other relevant information. See these as reviews of the BOG feature.
BetUK Best Odds Guaranteed
BetUK is also a late one with their BOG start, from 11:00am on race days. There is a restriction to UK and Irish races and will only be available for selected players. The maximum a player can win from BOG on BetUK on any day is £10,000.
Betfred Best Odds Guaranteed
Betfred’s BOG offering is good for those who like to get in early, available from 8:00am on the day of the race. It doesn’t apply to ante-post bets, or Lucky 15, Lucky 31 or Lucky 63 bets. Betfred’s BOG is only for selected UK and Irish Horse Racing and cannot be used with free bets. There are other ineligible bets including special markets or boosts and races where non-runners result in the race reverting to starting price only. There is no maximum benefit listed for BOG on site, but the maximum win on horse racing is £1 million.
Virgin Bet Best Odds Guaranteed
Virgin Bet’s BOG is available from 10:00am on race days, on win or each-way selections on UK or Irish horse racing. There is a maximum of £50,000 in winnings from BOG per member per day. Ante-post bets, betting in running, derived markets, cashed out bets and voided bets do not qualify for Virgin Bet’s BOG.
Unibet Best Odds Guaranteed
Unibet offer BOG from 8:00am on race day for selected UK and Ireland horse racing bets. It’s also only available for customers in the UK, Ireland, Belgium and the Netherlands. It applies to single and multiple bets, but not ante-post, non-runner no bet, tote/ pari-mutuel, not to win, enhanced win, cover bets and in-play bets, Money Back 2nd/3rd as cash bets and races with extra places applied. Free bets also do not qualify for Unibet’s BOG. There is a maximum daily return per customer of £25,000.
Ladbrokes Best Odds Guaranteed
Ladbrokes provides Best Odds Guaranteed on all UK and Irish horse racing once the offer is activated on race day. You can use it on both singles and multiples which gives you freedom to build bets however you like. There are limits on maximum payouts but for most bettors the offer covers everything they need.
BoyleSports Best Odds Guaranteed
BoyleSports offers Best Odds Guaranteed across UK and Irish racing with coverage for both win bets and each way selections. They open BOG early on race day and provide clear terms so punters know exactly what is included.
What Best Odds Guaranteed Means
Best Odds Guaranteed protects your bet from changing market prices. When you take a price earlier in the day you might worry that the odds could drift and that you could have won more by waiting. BOG removes that worry. If the odds go up, you receive the higher Starting Price. If they go down, you keep the early price. Either way you get the best available return without having to time the market perfectly.
Most bookmakers activate Best Odds Guaranteed on the day of the race. Once the offer is live, any qualifying bet placed on that meeting will be covered. BOG usually applies to win bets and each way selections on UK and Irish racing. Some bet types are not included which is why reading each bookmaker’s rules is essential.
Why BOG Makes a Difference
Odds in horse racing can swing quickly especially when weather changes late runners are declared or big stables move the market. Being covered by Best Odds Guaranteed means you do not need to worry about price movements. It rewards punters who like getting their bets on early and it also benefits those who simply want the best return without tracking odds all afternoon.
BOG also gives recreational bettors a better chance of long term value. You get more control over your bet and more confidence that you are not missing out on a better payout. It is one of the few promotions that genuinely helps bettors instead of distracting them with flashy deals.
How to qualify for Best Odds Guaranteed
Most, but not all, BOG promotions are automatically applied to the sports/bet types that support the offer.
Some bookies, such as Sky Bet, do require bettors to opt-in to benefit from the promo – after other requirements are met. To take advantage of BOG offers, use the following steps:
- Check the list of participating bookmakers offering Best Odds Guaranteed.
- Place qualifying bets within the specified time frame on eligible sports events and bet types.
- If the Starting Price increases, the bookmaker will automatically pay out at the higher odds.
To ensure your bets qualify for BOG, read the promotion terms and conditions of your chosen bookmaker carefully.
Benefits of Best Odds Guaranteed for punters
The Best Odds Guaranteed promotion offers several benefits for bettors, including:
- Increased potential winnings: BOG ensures bettors always receive the best possible odds at the race start. This maximises potential profits in the betting markets.
- Risk reduction: Bettors are protected from potential losses due to fluctuating odds. This provides additional security to their early bets and can bag a great deal.
- Competitive advantage: BOG gives bettors an edge over traditional betting markets with the guaranteed best odds. Compared to betting exchanges where BOG are rare, this gives a competitive and strategic advantage.
The Best Odds Guaranteed promotion is almost always a win-win for bettors. With an in-built insurance policy, bettors can have confidence that they’ll always get the best deal between their wager and the starting price.
Potential drawbacks of Best Odds Guaranteed
While Best Odds Guaranteed offers numerous benefits, there are also some potential drawbacks to consider:
- Limited availability: BOG is typically only available in horse and greyhound racing. Not all bookmakers offer both and even fewer apply the promotion to additional sports.
- Bet type restrictions: BOG rarely supports all bet types available in the betting markets. It can be easy to place a wager that isn’t covered by the promotion in the markets.
- Time constraints: BOG offers are usually available for a limited time window, typically between 8:00 – 10:00 AM and the race start. Bettors must place their bets within the specified, often tight, period to qualify for the offer.
- Maximum winnings cap: BOG promotions are regularly offered with a maximum winning cap. The maximum BOG win varies between bookmakers, it’s important to check the terms and conditions before placing a large wager.
If in doubt, it’s always best to thoroughly check the terms and conditions of the Best Odds Guaranteed promotion at your bookmaker of choice.
BOG Timing and Restrictions
Timing plays an important role in the Best Odds Guaranteed terms and conditions. All bettors must place their wagers within the designated time frame to qualify for BOG.
Each bookmaker offers slightly different terms and conditions, but most promotions start between 8:00 and 10:00 AM on the day of the race. Qualifying wagers can therefore only be placed between the promo start and race start.
Additional restrictions and limitations are also often imposed by the bookmaker. These may include maximum bet limits, maximum winnings and excluded bet types. For example, wagers that may not qualify for BOG include bets placed on:
- Selected races highlighted in the race book
- Lucky 15s, 31s and 63s.
- Ante Post, Tote or Pari-Mutuel.
- Specials markets or odds boosts.
- Using existing Free Bet funds.
To effectively navigate any promotion restrictions bettors should always familiarise themselves with the specific terms and conditions of the BOG promotion offered by their bookmaker of choice. Bettors can then plan and place all BOG bets in line with the qualifying criteria outlined by the bookmaker in the small print.
Expert Tips For Maximising Benefits from BOG
Our experts have curated several top tips for maximising the benefits offered by the BOG promotion. To profit from the BOG promo, simply follow these expert tips:
- Choose the right bookmaker: Compare BOG offers from different horse racing bookmakers to find the best rules for you. Look for the sports (horse racing only or horse racing and greyhound) covered, the promotion period (the earlier the start time the better) and the most favourable terms and conditions overall.
- Monitor odds changes: The earliest price isn’t always going to be the best, keep track of the changes in odds to bag the best deal. The BOG promotion only pays out if the start price is larger. If the odds start low, quickly peak and return low, there’s the potential to miss out on great prices. Pay close attention and identify opportunities for increased payouts.
- Stay in the know: Try to keep up to date, informed and in the know of any sports events that you’re hoping to bet on. In horse racing, for example, researching the runners, course conditions and track records of jockeys can help make strategic betslip decisions.
- Read the terms and conditions: Always familiarise yourself with the terms and conditions of any promotion before placing a wager. The small print is always subject to change. It’s best practice to make a habit of studying the terms and conditions.
By following these tips, punters can maximise the benefits of Best Odds Guaranteed offers and enhance their overall betting experience.
FAQ: Best Odds Guaranteed (BOG)
What does Best Odds Guaranteed mean?
Best Odds Guaranteed means you always receive the higher price between the early odds you take and the Starting Price. If your horse drifts to a bigger price, the bookmaker pays the larger return.
Which bookies offer the best BOG promotions?
Several major UK betting sites offer strong Best Odds Guaranteed promotions including Ladbrokes Coral BetVictor BoyleSports and Paddy Power. Each one activates the offer at different times on race day so it is worth checking before you place a bet.
Does Best Odds Guaranteed apply to each way bets?
Yes. Almost all bookmakers apply BOG to both win and each way bets on eligible UK and Irish races. As always, check the rules for any restrictions.
Is Best Odds Guaranteed active for international racing?
Most BOG promotions only cover UK and Irish racing. A small number of bookmakers may include selected international meetings but this is rare.
Can I use Best Odds Guaranteed on multiples?
Some bookmakers allow BOG on multiples while others limit it to singles. Sites like Ladbrokes and BetVictor often support both formats which makes them popular with combination bettors.
Are there limits on BOG winnings?
Yes. Every bookmaker sets a maximum payout for returns that include Best Odds Guaranteed. These limits are usually high enough for most recreational bettors but should be checked before placing large stakes.
Does BOG work with antepost bets?
No. Best Odds Guaranteed almost never applies to antepost markets. The offer is active on the day of the race only.
When is the best time to place a BOG bet?
If you expect the price to shorten, take the early odds. If the price drifts, BOG covers you. The ideal approach is to compare early markets and place your bets once the bookmaker has officially activated the offer.