Soccer coverage in the US is louder than ever. But is it any smarter?
Hot takes fly faster than facts. Narratives stick longer than performances. And once a story takes hold, it’s almost impossible to shake — even when the numbers tell you it’s a lie.
Squawka was built to cut through that noise. And now, we’re here to do it for the American soccer fan.
We don’t tell you what to think. We show you what’s happening on the field, with data-driven analysis that’s clear, visual, and without spin. If you’ve been with us for years, this will feel familiar. If you’re new, welcome. This is soccer, explained properly.
Why a US Edition? Why Now?
Let’s be honest: soccer in the United States isn’t “on the rise” anymore. It’s here.
MLS is faster, deeper, and more tactically interesting than ever before. The English Premier League and UEFA Champions League are daily obsessions. Liga MX continues to be a powerhouse, drawing in millions of viewers. And with the World Cup 2026 on home soil, the center of the soccer universe is shifting stateside.
But the coverage hasn’t always kept up. Too much of it is still built for someone else’s context. We’re here to change that. This is Squawka, tuned to the soccer you actually watch.
What We Cover
We go deep on the competitions that matter most to you:
- MLS: From the Supporters’ Shield to the MLS Cup, we’ve got Major League Soccer covered.
- Liga MX: In-depth analysis of the Apertura and Clausura, and the race for the Liguilla.
- World Cup 2026: The ultimate guide to the biggest sporting event on the planet, right here in our backyard.
- Premier League: The best league in the world, with the data to prove who’s dominating.
- Champions League: Europe’s elite, broken down with unparalleled statistical depth.
What You Get From Squawka
Data is only useful if it gives you an edge. Here’s what Squawka delivers:
- Clarity: See who’s in form and who’s living off reputation, without guessing.
- Confidence: Back up your arguments with real numbers, not just hot takes.
- Speed: Get answers to your questions quickly, on your phone, during the game.
- Edge: While everyone else is reacting to headlines, you’re seeing the patterns.
How to Use Squawka
Think about the last soccer argument you had. Was a player overrated? Were a team lucky? Was a bet a sure thing?
Now, take any two players and put them in our Comparison Matrix. You’ll see, side-by-side, who’s really performing. No cherry-picked stats. No out-of-context screenshots. Just the evidence.
That’s the Squawka way.
For Fans, Not Pundits
This isn’t a platform for analysts to talk to each other. It’s for fans who want to understand the game on a deeper level. You don’t need a stats degree. You just need to ask the right questions.
Squawka is where you go to test your instincts. To challenge the narrative. To be the smartest fan in the room.
Welcome to Squawka USA. Your second screen for the beautiful game.