Premier League clubs love to splash the cash, throw their money around and – dare we say it – spend with reckless abandon.
Already this window, Brentford and Nottingham Forest have made club-record signings as they look to consolidate their status in the top flight.
In fact, the majority of teams in England’s top tier have set new records during the last three transfer windows as price tags, wages and pay packets continue to soar.
But are the players’ names still fresh in your memory? It’s not as easy as it sounds.