{"id":1247040,"date":"2022-02-15T18:06:07","date_gmt":"2022-02-15T18:06:07","guid":{"rendered":"https:\/\/www.squawka.com\/en\/?p=1247040"},"modified":"2022-02-15T18:06:07","modified_gmt":"2022-02-15T18:06:07","slug":"josh-kroenke-arsenal-fans-passion","status":"publish","type":"news","link":"https:\/\/www.squawka.com\/en\/news\/josh-kroenke-arsenal-fans-passion\/","title":{"rendered":"Josh Kroenke says he finds it hard to be passionate about Arsenal like the fans"},"content":{"rendered":"<p><script async src='\/\/asset.fwcdn2.com\/js\/storyblock.js'><\/script><br \/>\n<fw-storyblock channel=\"squawka\" playlist=\"5L00K5\" mode=\"pinned\" autoplay=\"autoplay\"><\/fw-storyblock><\/p>\n<p><strong>Arsenal director Josh Kroenke has admitted he finds it &#8220;<span>hard to truly relate&#8221; to the passion fans have for the club.<\/span><\/strong><\/p>\n<p>The 41-year-old has been the club&#8217;s director since December 2013 after being installed in the position by polarising Arsenal owner and his father, Stan Kroenke.<\/p>\n<p>The Missourian family assumed full control of Arsenal in 2018 after <span>Alisher Usmanov accepted a bid of \u00a3550m for the rest of his shares in the club.<\/span><\/p>\n\n<p>Under Kroenke&#8217;s ownership fans have been heavily critical of his ambition &#8212; or lack of &#8212; to return Arsenal to the pinnacle of the sport, having not competed in the Champions League since 2016\/17 &#8212; and having not won the Premier League since 2004.<\/p>\n<p>Kroenke also came under fire after last year&#8217;s failed attempt to break off into a Super League, a decision he would later admit served as a learning curve in trying to understand the perception and mentality of European fans compared to the customs he is used in the States.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.squawka.com\/en\/go\/888-sports?q=uk-all-con-bag-s\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1243352 size-full\" src=\"https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer.jpg\" alt=\"\" width=\"1399\" height=\"726\" srcset=\"https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer.jpg 1399w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-300x156.jpg 300w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-1024x531.jpg 1024w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-768x399.jpg 768w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-110x57.jpg 110w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-135x70.jpg 135w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-66x34.jpg 66w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-80x42.jpg 80w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-180x93.jpg 180w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-380x197.jpg 380w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-1156x600.jpg 1156w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-240x125.jpg 240w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-1100x571.jpg 1100w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-85x44.jpg 85w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-39x20.jpg 39w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-330x171.jpg 330w\" sizes=\"auto, (max-width: 1399px) 100vw, 1399px\" \/><\/a><\/p>\n<p><strong>Readers interested in the above 888sport betting offer can follow <a href=\"https:\/\/www.squawka.com\/en\/go\/888-sports?q=uk-all-con-bag-s\" target=\"_blank\" rel=\"noopener\">this link<\/a> and sign up using the code PREM60. <\/strong><\/p>\n<p><strong>A min deposit of \u00a3\/\u20ac10 with promo code is required. You must bet a min of \u00a3\/\u20ac10 at odds of 2.0 or greater on a sports market. \u00a3\/\u20ac10 Free Bets will be credited on bet settlement &amp; then a \u00a3\/\u20ac10 Free Bet every weekend (up to 5 times) and will be valid for 7 days. Deposit balance is available for withdrawal at any time. General withdrawal restrictions &amp; <a href=\"https:\/\/www.888sport.com\/spt\/betgetpl60\/?utm_campaign=100066364_1859428_nodescription&amp;utm_content=100066364&amp;utm_medium=casap&amp;utm_source=aff#fullTerms\" target=\"_blank\" rel=\"noopener sponsored\">full T&amp;Cs apply<\/a>. <\/strong><strong>18+ only. <a href=\"https:\/\/www.gambleaware.org\/\" target=\"_blank\" rel=\"noopener\">Be Gamble Aware.<\/a>\u00a0<\/strong><\/p>\n<hr \/>\n<p>Despite those efforts to bridge the gap, Kroenke will only have exacerbated fan frustration after recently admitting he struggles to &#8220;truly relate&#8221; to passion Arsenal supporters have for the club.<\/p>\n<p class=\"mol-para-with-font\">Kroenke told <a href=\"https:\/\/www.youtube.com\/watch?v=Mw1jFzscOXE\" target=\"_blank\" rel=\"noopener\"><em>Road Trippin&#8217;<\/em><\/a>: &#8220;I think that one of the messages that I said to our supporters and I do listen to our supporters over there. I listen to our fans here [in America] with our teams but the level of passion that is involved in European football, and support that goes into these clubs \u2013 I don&#8217;t wanna say it&#8217;s deeper than anything we have over here \u2013 but it&#8217;s way deeper than anything we have over here.<\/p>\n<p class=\"mol-para-with-font\">&#8220;It&#8217;s hard to truly relate as an American or a foreigner heading into the UK the passion that really goes on from the people that support these clubs.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arsenal director Josh Kroenke has admitted he finds it &#8220;hard to truly relate&#8221; to the passion fans have for the club. The 41-year-old has been the club&#8217;s director since December 2013 after being installed in the position by polarising Arsenal owner and his father, Stan Kroenke. The Missourian family assumed full control of Arsenal in&#8230;<\/p>\n","protected":false},"author":32,"featured_media":1247041,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Arsenal news: Josh Kroenke says he finds it hard to be passionate about the club like the fans","_yoast_wpseo_metadesc":"Arsenal director Josh Kroenke has admitted he finds it \"hard to truly relate\" to the passion fans have for the club.","footnotes":""},"tags":[],"news-category":[],"class_list":["post-1247040","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":{"external_featured_image_url":"","hide_featured_image_pattern":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Arsenal news: Josh Kroenke says he finds it hard to be passionate about the club like the fans<\/title>\n<meta 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