{"id":1248139,"date":"2022-02-21T17:15:00","date_gmt":"2022-02-21T17:15:00","guid":{"rendered":"https:\/\/www.squawka.com\/en\/?p=1248139"},"modified":"2022-02-21T17:34:46","modified_gmt":"2022-02-21T17:34:46","slug":"alvaro-morata-super-club-popularity","status":"publish","type":"features","link":"https:\/\/www.squawka.com\/en\/features\/alvaro-morata-super-club-popularity\/","title":{"rendered":"Why is Alvaro Morata so popular with the world&#8217;s biggest clubs?"},"content":{"rendered":"<p><strong>Alvaro Morata has played over 50 games for four of the biggest clubs in the world.<\/strong><\/p>\n<p>Morata played 52 games for Real Madrid to start his career before moving to Juventus where he played 93 times, then he went back to Madrid for a season to bring his total for Los Blancos up to 95. Then he managed 72 games for Chelsea, 61 games on loan with Atl\u00e9tico Madrid and he&#8217;s now on his second spell at Juventus where he&#8217;s played 77 times.<\/p>\n<p>This past January transfer window, Barcelona tried to add themselves to that list. While it would have been a loan move and thus wouldn&#8217;t have added to his massive cumulative transfer fee of \u00a3156.8m, the <em>Blaugrana<\/em> would have been Morata&#8217;s fifth super club.<\/p>\n<ul>\n<li><strong>READ MORE <a href=\"https:\/\/www.squawka.com\/en\/bet\/villarreal-vs-juventus\/\" target=\"_blank\" rel=\"noopener\">Squawka Bet&#8217;s predictions for Villarreal v Juventus<\/a><\/strong><\/li>\n<\/ul>\n<p>Such a CV sounds impressive. Surely this is one of the world\u2019s greatest talents that we\u2019re talking about, or at least a Spanish legend? Well, no, Alvaro Morata is neither of those things. And not because he didn&#8217;t end up becoming just the third player in history (after Bernd Schuster and Miguel Soler) to play for Barcelona, Real Madrid and Atl\u00e9tico Madrid.<\/p>\n<p>Many, especially Premier League fans, are left wondering how a 29-year-old forward, who has never lasted more than two consecutive seasons at the same club and never scored more than 15 league goals in a season, has achieved such high-profile moves.<\/p>\n<p>Unlike others, it\u2019s not solely down to having a good agent. Former Atl\u00e9tico defender Juanma L\u00f3pez represents Morata as his star client, but his portfolio\u2019s most-recognised names are limited to Dani Olmo, Tiemou\u00e9 Bakayoko, Jonathan Ikon\u00e9 and Paul Onuachu.<\/p>\n<hr \/>\n<h2 class=\"p-rich_text_section\"><b data-stringify-type=\"bold\">Villarreal vs Juventus Champions League odds from Sky Bet<\/b><\/h2>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><strong>Villarreal to win &#8211; <a href=\"https:\/\/m.skybet.com\/go\/event\/28757706\/bet?sels=967114224&amp;btag=a_30870b_22c_&amp;affid=14069&amp;siteid=30870&amp;adid=22\" target=\"_blank\" rel=\"noopener sponsored\">29\/20<\/a><\/strong><\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><strong>Draw &#8211; <a href=\"https:\/\/m.skybet.com\/go\/event\/28757706\/bet?sels=967114230&amp;btag=a_30870b_22c_&amp;affid=14069&amp;siteid=30870&amp;adid=22\" target=\"_blank\" rel=\"noopener sponsored\">21\/10<\/a><\/strong><\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><strong>Juventus to win &#8211; <a href=\"https:\/\/m.skybet.com\/go\/event\/28757706\/bet?sels=967114235&amp;btag=a_30870b_22c_&amp;affid=14069&amp;siteid=30870&amp;adid=22\" target=\"_blank\" rel=\"noopener sponsored\">2\/1<\/a><\/strong><\/li>\n<\/ul>\n<p><b data-stringify-type=\"bold\">You must be 18 or older to bet. For more information visit <\/b><b data-stringify-type=\"bold\"><a class=\"c-link\" tabindex=\"-1\" href=\"http:\/\/gambleaware.org\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http:\/\/gambleaware.org\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">gambleaware.org<\/a><\/b><b data-stringify-type=\"bold\">. All odds and offers in this article are accurate at the time of writing.<\/b><\/p>\n<hr \/>\n<p>Much has to do with his roots. Morata\u2019s career began at boyhood club Atl\u00e9tico Madrid until the age of 15, before a year at his local team, Getafe, and then joining Real Madrid at 16. An impressive 34 goals in his first campaign for the club\u2019s under-18s led to Jose Mourinho taking him on the club\u2019s pre-season tour and giving him his debut at just 18.<\/p>\n<p>Having impressed and being desperate for regular first-team football, his move to Juventus only further cemented his reputation as a top-class talent. Many in Spain saw little of him during his time in Italy, the most memorable moment coming as he scored against parent club Real Madrid at the Estadio Santiago Bernab\u00e9u in both legs of a Champions League semi-final. But he scored the goal to win the Coppa Italia in his last game of that season, so it was no surprise when <em>Los Blancos<\/em> sought to hide their blushes by exercising a buy-back clause.<\/p>\n<p>The next season was the one that truly cemented Morata\u2019s reputation in Spain. Despite starting only 14 La Liga games under Zinedine Zidane, Morata racked up 15 goals. It was a glorious season for the club, winning La Liga and the Champions League, and Morata&#8217;s brilliance in domestic matches during the run-in made it possible.<\/p>\n<p>In order to retain the Champions League, Zinedine Zidane rotated his stars out for rest around European games (notably star striker Cristiano Ronaldo) but Morata was such an excellent performer that <em>Los Blancos<\/em> didn&#8217;t really miss the Portuguese forward as they powered their way to a first European Double since 1958. But Morata only played 25 minutes of Champions League football in the knock-out rounds, and was seen as hard done by, mistreated and undervalued.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.squawka.com\/en\/go\/888-sports?q=uk-all-all-bst-s-sq-CLwed\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1248253 size-large alignnone\" src=\"https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-1024x565.jpg\" alt=\"\" width=\"1024\" height=\"565\" srcset=\"https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-1024x565.jpg 1024w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-300x165.jpg 300w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-768x424.jpg 768w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-110x61.jpg 110w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-127x70.jpg 127w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-66x36.jpg 66w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-310x170.jpg 310w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-80x44.jpg 80w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-180x99.jpg 180w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-380x210.jpg 380w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-1088x600.jpg 1088w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-240x132.jpg 240w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-1100x607.jpg 1100w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-85x47.jpg 85w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-36x20.jpg 36w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer-330x182.jpg 330w, https:\/\/media.squawka.com\/images\/en\/2022\/02\/21172723\/1246151_1246151_888-wednesday-ucl-offer.jpg 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>Readers interested in the above 888sport betting offer can follow <a href=\"https:\/\/www.squawka.com\/en\/go\/888-sports?q=uk-all-all-bst-s-sq-CLwed\" target=\"_blank\" rel=\"noopener\">this link<\/a> and sign up using the code CL40. <\/strong><\/p>\n<p style=\"text-align: left;\"><strong>New customers only \u2022 \u00a310 deposit using promo code \u2022 Minimum stake \u00a310 at odds of 1\/2 (1.5) \u2022 Free bets credited upon qualifying bet settlement and expire after 7 days \u2022 Free bet stakes not included in returns \u2022 Deposit balance is available for withdrawal at any time. General withdrawal restrictions &amp; <a href=\"https:\/\/www.888sport.com\/spt\/betgetpl60\/?utm_campaign=100066364_1859428_nodescription&amp;utm_content=100066364&amp;utm_medium=casap&amp;utm_source=aff#fullTerms\" target=\"_blank\" rel=\"noopener sponsored\">full T&amp;Cs apply<\/a>. <\/strong><strong>18+ only. <a href=\"https:\/\/www.gambleaware.org\/\" target=\"_blank\" rel=\"noopener\">Be Gamble Aware.<\/a>\u00a0<\/strong><\/p>\n<hr \/>\n<p>Today, Morata remains Spain\u2019s first-choice centre forward under Luis Enrique. He is the eighth-highest goalscorer in the national team\u2019s history, and as his coach pointed out at the time, when he reached the milestone figure of 40 caps with 19 goals in the summer, only David Villa had ever scored more for Spain, and only Harry Kane could compete among Europe\u2019s top nations.<\/p>\n<p>At Euro 2020, he came in for heavy criticism from fans as Spain struggled to get going early on. Luis Enrique came out all guns blazing to defend him. \u201cI don\u2019t think there\u2019s a single coach in the world who doesn\u2019t admire, value and praise a player like \u00c1lvaro Morata,\u201d the much-respected coach said. \u201cHe\u2019s able to dominate games, to win aerial battles, to keep the game flowing, to defend like a centre-back. We\u2019re fortunate he\u2019s Spanish.\u201d<\/p>\n<p>That has an impact. Much like Morata\u2019s former team-mate Kieran Trippier was the butt of many jokes when on England duty because Premier League fans remembered him for his defensive lapses at Tottenham (despite his subsequent improvements at Atl\u00e9tico), Morata\u2019s praises were sung despite struggling for Chelsea and Juventus.<\/p>\n<p>Another significant factor is that Morata is a rare breed of traditional number nine in modern Spanish football. Gone is the era of Fernando Torres, David Villa and co. A look at Spain\u2019s most valuable players on Transfermarkt lists Morata as the only centre-forward in the top 50. It may not necessarily be that Morata is a world-class forward, but he\u2019s the best that Spain has to offer.<\/p>\n<p>At Barcelona, compared to existing options of Luuk de Jong or Martin Braithwaite, it\u2019s hard to argue that he wouldn\u2019t have been an upgrade. Especially as Xavi wanted a centre-forward who can provide a physical presence in attack, to hold the ball up and bring others in with pacy runners from out wide, and also to get on the end of chances in the box himself.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.squawka.com\/en\/go\/888-sports?q=uk-all-con-bag-s\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1243352 size-full\" src=\"https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer.jpg\" alt=\"\" width=\"1399\" height=\"726\" srcset=\"https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer.jpg 1399w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-300x156.jpg 300w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-1024x531.jpg 1024w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-768x399.jpg 768w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-110x57.jpg 110w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-135x70.jpg 135w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-66x34.jpg 66w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-80x42.jpg 80w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-180x93.jpg 180w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-380x197.jpg 380w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-1156x600.jpg 1156w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-240x125.jpg 240w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-1100x571.jpg 1100w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-85x44.jpg 85w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-39x20.jpg 39w, https:\/\/media.squawka.com\/images\/en\/2022\/01\/21145227\/1243322_888sport-offer-330x171.jpg 330w\" sizes=\"auto, (max-width: 1399px) 100vw, 1399px\" \/><\/a><\/p>\n<p><strong>Readers interested in the above 888sport betting offer can follow <a href=\"https:\/\/www.squawka.com\/en\/go\/888-sports?q=uk-all-con-bag-s\" target=\"_blank\" rel=\"noopener\">this link<\/a> and sign up using the code PREM60. <\/strong><\/p>\n<p><strong>A min deposit of \u00a3\/\u20ac10 with promo code is required. You must bet a min of \u00a3\/\u20ac10 at odds of 2.0 or greater on a sports market. \u00a3\/\u20ac10 Free Bets will be credited on bet settlement &amp; then a \u00a3\/\u20ac10 Free Bet every weekend (up to 5 times) and will be valid for 7 days. Deposit balance is available for withdrawal at any time. General withdrawal restrictions &amp; <a href=\"https:\/\/www.888sport.com\/spt\/betgetpl60\/?utm_campaign=100066364_1859428_nodescription&amp;utm_content=100066364&amp;utm_medium=casap&amp;utm_source=aff#fullTerms\" target=\"_blank\" rel=\"noopener sponsored\">full T&amp;Cs apply<\/a>. <\/strong><strong>18+ only. <a href=\"https:\/\/www.gambleaware.org\/\" target=\"_blank\" rel=\"noopener\">Be Gamble Aware.<\/a>\u00a0<\/strong><\/p>\n<hr \/>\n<p>Just as attractive for any prospective coach is Morata&#8217;s ability to press. In the Premier League, Morata developed a reputation as being reactive, but his game in Spain and Italy has been far more proactive. He often leads a press, ranking among the highest number of presses per game for a forward. That element is crucial in the modern game and does help explain his popularity.<\/p>\n<p>Morata\u2019s shot-conversion rate of 12.1% this season is far from impressive (he has just five goals) but his role is primarily to provide the foundations for others to score. As Enrique said, he\u2019s a player that makes a team stronger.<\/p>\n<p>In the end, Barcelona weren&#8217;t able to get the move over the line (largely because Atleti weren&#8217;t keen to strengthen a rival for fourth place) and instead had to settle for a deadline day move for Pierre-Emerick Aubameyang. The Gabonese striker has a similar profile to Morata, albeit he is a much more potent goalscorer, so things may have worked out in the end for Xavi and his side.<\/p>\n<p>That doesn&#8217;t mean Morata has been left in the cold, however. The Spaniard is still an important part of a Juventus side fighting in the Champions League and desperately trying to climb as high as they can in the Serie A table.<\/p>\n<ul>\n<li><strong>READ MORE <a href=\"https:\/\/www.squawka.com\/en\/champions-league-outright-odds-21-22\/\" target=\"_blank\" rel=\"noopener\">Champions League outright odds: UCL 21\/22 contenders from favourites to dark horses<\/a><\/strong><\/li>\n<\/ul>\n<p>In fact, recent reports indicate that <a href=\"https:\/\/www.calciomercato.com\/news\/la-juve-ripensa-al-riscatto-di-morata-ma-con-lo-sconto-del-50-e--39495\" target=\"_blank\" rel=\"noopener\">Juve want to sign him permanently<\/a>, perhaps to pair him with their new star striker Dusan Vlahovic. Morata&#8217;s movement and selfless link-play would make him ideal to play that role like he has in the past.<\/p>\n<p>Despite being from Madrid, growing up an Atleti fan before coming through at Real Madrid, Morata has never looked more comfortable than he does in the black and white stripes of Juventus. Staying in Turin and forming a deadly partnership with Vlahovic might be exactly what Morata needs to finally get recognised.<\/p>\n<p>And hey, who knows, maybe another super club will move for him come summer time? Manchester United might need a No. 9, right? Maybe PSG will prioritise getting the most out of Lionel Messi and Neymar and move for him? Neither move would be a surprise, such is Morata&#8217;s appeal to super-clubs.<\/p>\n<p><strong><em>Article produced by <a href=\"https:\/\/twitter.com\/samleveridge\" target=\"_blank\" rel=\"noopener\">Sam Leveridge<\/a><span>\u00a0<\/span>in partnership with<span>\u00a0<\/span><a href=\"https:\/\/www.laligalowdown.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/LaLigaLowdown&amp;source=gmail&amp;ust=1595451760293000&amp;usg=AFQjCNGqxv_HtaXVyp0Syif3C1GU-nhWIQ\">La Liga Lowdown<\/a>, your home for Spanish football in English with reporters based in Spain.<\/em>\u00a0<i>Find them on Twitter\u00a0<a href=\"https:\/\/twitter.com\/LaLigaLowdown\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/LaLigaLowdown&amp;source=gmail&amp;ust=1595451760293000&amp;usg=AFQjCNGqxv_HtaXVyp0Syif3C1GU-nhWIQ\">@LaLigaLowdown<\/a><\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alvaro Morata has played over 50 games for four of the biggest clubs in the world. Morata played 52 games for Real Madrid to start his career before moving to Juventus where he played 93 times, then he went back to Madrid for a season to bring his total for Los Blancos up to 95&#8230;.<\/p>\n","protected":false},"author":387,"featured_media":1248211,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Why Alvaro Morata is so popular with the world's biggest clubs | Squawka","_yoast_wpseo_metadesc":"Alvaro Morata has played for four of the biggest clubs in world football despite coming under constant criticism from those who watch him.","footnotes":""},"tags":[],"features-category":[],"squawka-category":[],"class_list":["post-1248139","features","type-features","status-publish","has-post-thumbnail","hentry"],"acf":{"external_featured_image_url":"","hide_featured_image_pattern":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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