Hit or miss? Every new Premier League kit for 2022/23 released so far
The Premier League season concluded in dramatic fashion, but thoughts have already turned to 2022/23.
The dust has still barely settled from the climatic epilogue, and already fans are eager to know who will be lining up for them next season — and in what.
Yes, it’s that time of the year again, where new Premier League kits are getting released left, right and centre.
Some threads are announced to much fanfare, while others provoke derision from football fashionistas worldwide.
Below is our own two cents on the Premier League’s latest garms (so far).
Arsenal
Just three days after Arsenal lost to Newcastle and all but conceded Champions League football to eternal rivals Tottenham, the club released their slick new design for 2022/23, possibly hoping to gloss over the turmoil from Tyneside. Top four. What top four? Check out our new threads for next season. The Europa League badge should complement Arsenal’s ‘Visit Rwanda’ emblem on the opposing sleeve nicely.
“Unmistakably Arsenal”, is the slogan on the Gunners’ website promoting the shirt, and it’s hard to argue with that — a club badge and the traditional colours tend to do that. In fairness to Adidas, this is a solid take, finding the right balance between modern and old-school. The retro collar offers a throwback without spilling into 92/93 away kit territory with an overzealous splatter effect. Think more Ian Wright 96/97.
Verdict: Hit
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Brentford
Look familiar? Well it should, as Brentford are set to wear their exact same kit from 2021/22 next season. There really isn’t anything to write home about with this kit. It kind of just exists, without evoking any form of dewy-eyed nostalgia, or emotive response. A classic striped kit so synonymous with English football jerseys, Brentford’s shirt would be a hit were it not for the shirt sponsor dominating too much of the front. A three-tiered logo was never going to sit well in these fashion rating systems. Cue a proverbial wag of the finger.
I would like to take this opportunity to commend Brentford on prioritising fans over ‘the brand’ by retaining their shirt, but from a purely aesthetics stance (which this article is), it is just a little bit meh.
Verdict: Miss (on the look)
Crystal Palace
WHERE YOU PLAY, WE FOLLOW.
Introducing our 22/23 away kit 😍#CPFC @MacronSports | @cinchuk | @mukurudotcom
— Crystal Palace F.C. (@CPFC) June 24, 2022
A kit that is guaranteed to divide opinion, so already I’m hooked, though it’s not the pitchfork I’m reaching for, but rather my proverbial cap to doff this design. Some may argue it looks like a five-year attempting a colouring book, inevitably straying over the guided lines, but for me this finds the perfect balance between daring and sleek. It’s weirdly therapeutic to look at and I’m a huge fan of the matching collar and sleeve.
Verdict: Hit
Leicester City
No caption required 😮💨 pic.twitter.com/fYCwyrd0IW
— Leicester City (@LCFC) June 25, 2022
Not for me this one. The oversized collar looks too comical, almost fancy dress, and I’m really not sure what they’re attempting with the badge. The classic logo is exactly that, a classic, whereas the now all mouldy gold colour scheme just looks like a rusty sheriff’s badge from a distance.
Verdict: Miss
Liverpool
Some may argue it looks more like a training top than the home kit of Liverpool, but this no-nonsense shirt has the hallmarks of a classic. There are no experimental colours like Nike’s debut 2020/21 kit with a daring green trim, nor any ‘progressive’ patterns like Manchester United’s zebra design a few years back. The darker crimson hue is a subtle yet welcomed touch. Crisp, clean and simple. What’s not to like?
Verdict: Hit
Manchester City
Contrary to my point about Liverpool’s experimental green trim, the burgundy hue on Man City’s home kit for next season pays exquisite homage to Colin Bell. The City immortal strutted his stuff in the 60s and 70s when the club donned that famous claret colour scheme on their socks; think reverse West Ham.
In a fitting tribute to the club legend, Puma have moved the burgundy upstairs and made it the central theme of their home jersey. Of course, this being Puma, they had to ‘think outside the box’ once again and have moved the City emblem into the centre of the shirt (and their own insignia) — they didn’t learn from the 2021/22’s disaster-class third kit scandal.
Still, the “Colin the King” inscription inside the top adds another level of class to complete a kit that by and large passes the eye test.
Verdict: Hit
Newcastle
⚫️⚪️ pic.twitter.com/Xo9Ii5QI5d
— Newcastle United FC (@NUFC) June 8, 2022
I’m honestly torn here. On the one hand, it’s a massive improvement on last season’s grandad collar, evoking memories of Alan Shearer in the late 90s…
…on the other hand the shirt sponsor design is pretty tragic.
Clean look, a marked improvement from 2021/22 and an excellent touch matching the collar with the sleeve hem.
Overall this just about goes down as a hit. Just.
Verdict: Hit
Tottenham
In with the new 🌟 pic.twitter.com/gxyoA1MaUY
— Tottenham Hotspur (@SpursOfficial) June 7, 2022
Genuinely can’t work out if Spurs have bought out a new kit here or just pulled a 2019/20 shirt from the stockroom for Ivan Perisic to try on for size.
Neat but painstakingly unimaginative.
Verdict: Miss
West Ham
Made for the massive moments.
— West Ham United (@WestHam) June 9, 2022
‘Made for massive moments’. We’re not off to a good start here are we? The West Ham PR team really are going to suck that buzzword bone dry, aren’t they?
As for the important stuff. I’m not so sure about this kit. On a first glance it’s daringly experimental with the sleeves, almost like someone thought about going down the nostalgia route before giving up halfway — and we’re now left with this sort of ‘is it modern, is it early 90s?’ hybrid.
I could have perhaps let it slide as it’s a tribute to the great Billy Bonds, and that ‘BAC’ shirt from the club’s promotion-winning campaign in 1993 was a bit naughty, but then I went on the website and saw that they’ve not gone with white shorts.
For me, a classic West Ham kit has always had white shorts, otherwise it just looks a bit ‘Scunthorpy’. Are you Burnley in disguise??!
Verdict: Miss
Wolves
Thoughts on our 2022/23 shirt? 😍
Get yours 👉 https://t.co/iWVhnYhzlF pic.twitter.com/MNHUGzIHw4
— Wolves (@Wolves) June 9, 2022
An improved collar from last season and a less prominent shirt sponsor on the front, but the sleeve sponsor pretty much cancels that out. It’s hard to find any major flaws in this design, which may be a flaw in itself, with Castore very much going down the ‘play-it-safe’ route.
Verdict: Miss
