Football Features

Ranked: Every Premier League 2023/24 home kit released so far

By Ben Green

Premier League 2023/24 home kits ranked

Published: 17:18, 13 July 2023

Another season, another new batch of Premier League kits to forensically examine, pick apart, celebrate and scold all in equal measure.

When it comes to football kits, we all fancy ourselves a bit of a Vogue critique, micro-analysing every pattern, shade of colour, sleeve detail and collar design.

We never knew we were so into haute couture, but look at us, a collection of footballing fops and fashionistas, springing up once a year to put manufacturers under the microscope.

Last season dished out some classics, from Man City’s tribute to Colin Bell with a burgundy hue, to Nottingham Forest’s sponsor-less simplicity.

So, prepare the runway once more, as we’re ranking all of the 2023/24 home kits that have been released so far…

15. Brentford

For two seasons on the trot, Brentford admirably retained their home kit so fans wouldn’t have to splurge out on another set of threads — but this year they mixed it up. And fans probably wish they hadn’t bothered. There is simply too much going on here, probably even for Liberace.

The shirt sponsor dominates too much, the dual-coloured collar seems a bit forced in awkward tandem with the sleeves, and the fading charcoal hue has the feel of a designer who just discovered photoshop. It’s all just a bit too busy. As always, less is more… and that mantra flew by this kit like Kylian Mbappe showing a defender a clean pair of heels.

14. Aston Villa

Castore have announced themselves on the footballing scene as a bit of a powerhouse in recent years — and as a blank canvas, there’s a lot to like about this kit. The new badge looks refined and elegant, the pattern design is fun and the white shorts offer a perfect complement, but…

I can’t get away from the shirt and sleeve sponsors. The bright orange ‘Trade Nation’ emblem on the left sleeve sticks out like a sore thumb, while I actually find myself yearning for the clean ‘Cazoo’ inscription from 2022/23, rather than this new boisterous central logo.

You can purchase Aston Villa’s new home kit for the 2023/24 season through Fanatics Store, who are offering a range of shirts for the upcoming Premier League campaign

13. Fulham

Another kit, like Brentford, that thought a dual-coloured feature would really stand out. It certainly does that, but not for the right reasons. Must be something in the west London water. The trademark Adidas stripes in differing shades on either side of the neckline look a bit amateur, while the buttoned grandad collar doesn’t really add anything. A standard round neck would have been the way to go. I’m not against the black sleeves with the white body, but upstairs it all looks a bit too forced.

12. West Ham

One of those kits that hugely underwhelmed when it was first released, but then grew on fans when they saw it live in action when the club played a pre-season friendly later that day. Still, for many West Ham fans, their home strip should always include white shorts, otherwise it’s just a Scunthorpe wannabe.

A tribute to the club’s ‘I’m Forever Blowing Bubbles’ anthem is a nice touch, but whether it’s executed well is up for debate. I’ve seen a few people online comparing the subtle bubble marks to coffee stains on a dining table, and now I can’t get that out of my head. Also not a fan of the JD sleeve sponsor, with the stark black and white logo contrasting in quite an unaesthetic way to the rest of the shirt.

The less said about the socks as well, the better…

11. Burnley

It feels like Umbro have copied and pasted West Ham’s home kit and added a collar to create Burnley’s new threads for their Premier League return. A throwback to the 1994 home shirt they wore when winning promotion back to the second tier of English football, there is a very faint “jacquard” pattern on the front that can only really be seen when you look really closely, but it’s a nice tough.

The sponsor is a bit big but it’s very minimalistic, so doesn’t bring the marks down at all. There’s also a nice touch of the junior and academy kits being sponsored by YouTube channel Dude Perfect.

10. Everton

I’m getting John Stones Everton vibes with this shirt. Did Hummel just dig out Nike’s old template from the 2013/14 season? Look, it’s a crisp design, not much to complain about, but it does feel a bit ‘been there, done that (got the t-shirt)’, if you’ll pardon the pun. That season The Toffees finished fifth, so maybe that’s the inspiration.

You can purchase Everton’s new home kit for the 2023/24 season through Fanatics Store, who are offering a range of shirts for the upcoming Premier League campaign

9. Bournemouth

The Cherries have gone back to basics with this one following last season’s thunderbolt attempt, and you really can’t fault it too much. It probably makes my top three without the garish ‘dafabet’ emblem. I mean, check out the sponsor-less version if you get a chance on their official website, it’s utterly impeccable. I also think the grandad-style neck works well here as it’s very subtle and you really have to zoom in to see it. Props too for the blank strokes on their black-and-red stripes, a very detailed touch.

8. Man Utd

I love it when a kit pays testament to county heritage, and the Lancashire Rose-inspired pattern here is exquisite in my view. Around the sleeves it looks a bit messy, like a five-year-old attempting ‘connect the dots’ on a kids menu at a restaurant, but around the torso and solar plexus, it’s sublime. It’s then dealer’s choice for whether the collar and Adidas stripes should be in black or white, but I feel possibly the latter would have worked better to chime with the shirt and sleeve sponsor.

You can purchase Man Utd’s new home kit for the 2023/24 season through Fanatics Store, who are offering a range of shirts for the upcoming Premier League campaign

7. Arsenal

I like this kit, but it’s meant to be a tribute to the club’s 20th anniversary of their ‘Invincible’ season, and I’m genuinely not seeing it. Yes, it has a red body with white sleeves, but that’s it. The gold trim doesn’t really add much while the zig-zagging pattern looks like a stock photo of cartoon thunderbolts. Overall it’s clean, and probably trumps last season’s kit, but for what they were aiming for, I feel they’ve missed the stumps by a fair margin.

I’ll let you decide…

You can purchase Arsenal’s new home kit for the 2023/24 season through Fanatics Store, who are offering a range of shirts for the upcoming Premier League campaign

6. Tottenham

I really don’t want to pick this kit apart too much. I think fans can get lost trying to find fault where there’s often no fault to be found — he’s says while hyper-analysing every micro fibre in this article. Yes I know what a contradiction is! But, I like this one. It’s precise, clean and doesn’t try to be anything it’s not. It looks like a Tottenham kit, and that’s its purpose. The sponsors aren’t too gaudy or dominant and the linework pattern is neatly put together.

It’s supposedly “inspired by the borough’s vibrant music scene and streetwear culture”, but I really can’t see anything “vibrant” about it — and that’s why I like it. Simple without being too simple.

You can purchase Tottenham’s new home kit for the 2023/24 season through Fanatics Store, who are offering a range of shirts for the upcoming Premier League campaign

5. Liverpool

If you haven’t seen Ibrahima Konate and Joel Matip looking like the coolest Starsky & Hutch tribute act while promoting this new shirt, then you’re missing out. This is a very smooth and tidy design. The white collar and cuffs are a nod to Liverpool’s 1974 FA Cup winners, the final act of Bill Shankly’s esteemed managerial stint at Anfield, and it’s quite fitting. The collar looks a bit like a pyjama top, but I’m probably just splitting hairs.

You can purchase Liverpool’s new home kit for the 2023/24 season through Fanatics Store, who are offering a range of shirts for the upcoming Premier League campaign

4. Man City

This would easily be placing in the top three, but for a personal inclination: I’ve never been a fan of the V-neck. I was in awe of the burgundy-and-white round neck last season, and this new design just doesn’t lay a glove on that in my opinion. The rest of the kit, I absolutely love, though. The absence of a prominent sleeve sponsor is refreshing, while the body pattern is “inspired by the stadium walkways”, and I think it really works in an unobtrusive kind of way.

You can purchase Man City’s new home kit for the 2023/24 season through Fanatics Store, who are offering a range of shirts for the upcoming Premier League campaign

3. Crystal Palace

I feel like this could be a bit of a Marmite kit, but I’m on the ‘love it’ side of the fence.

Crystal Palace have released some absolute gems in recent years, and this is another slick design. You don’t need to read the kit’s official description to know that it’s embellished with the original Crystal Palace glass edifice. When that was first pitched in a brainstorming session, it was probably laughed out of the room, but my word they’ve pulled it off. How they quite managed it is anyone’s guess, but it’s beautifully crafted and adds quite a unique reflection. The next job was to make sure everything else accentuated their centrepiece feature, and the designers got that spot on. Top work!

2. Newcastle

This is just so suave. The sleeve sponsor is annoying with its luminously-distracting look, but it says something about the strength of the shirt that I’m willing to overlook it. The collar and cuff are exquisitely designed to accentuate the traditional colours of the club and the shirt sponsor blends in well… and when I say “well”, I really mean in comparison to most sponsors — the bar really isn’t very high.

Overall, I’m a sucker for simplicity and the colour scheme works to get that message across — though, of course the designers didn’t really have a choice in that regard.

I’m imaging a Champions League emblem on the right sleeve with Bruno Guimaraes modelling it, and I have to say, it looks majestic in my mind.

1. Chelsea

I have to say I really wasn’t expecting this from Chelsea. As you’ve probably worked out by now, I’m not really a fan of shirt sponsors, and that has probably dictated my No. 1 choice here for the meantime. By all accounts, The Blues will introduce one at some point after the Premier League prohibited them from adorning their new jersey with streaming service Paramount+, but for now, let’s just sit back and admire this masterpiece.

I’m yet to see if opinion has been split asunder by my fellow fashionistas on social media, but this ticks all the right boxes for me. It’s beautifully crisp and precise, doesn’t smack you in the face with complicated pattern-work and brings a new dimension to the table. The badge and Nike logo offer a different perspective, while the Oxford blue shade with a white-black-yellow tincture on the cuff is artfully constructed. Hats off, Nike.

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