As the footballing summer keeps on rolling, so do all of the new kit announcements.
Teams have continued to release kits in the summer ahead of donning them in the regular season for 2017/18. As always, some have thrilled us while others have managed to make us wonder exactly what was thinking when designing them.
But nevertheless, they are there. Being released at a furious pace all around the continent and indeed the world. Having already done this once a week ago, we here at Squawka have had a look at those kits released in the last seven days to bring you the five best and five worst of that period.
5th worst – Charlton special
— Charlton Athletic FC (@CAFCofficial) July 8, 2017
An uninspiring white shirt with dull looking white trim on the shoulders. For some reason the sponsor logo and club crest aren’t aligned symmetrically as one would ordinarily expect.
This is the kind of design that with a more interesting collar and shoulder work could have stood out, but as it is just seems to be a t-shirt with some black bits painted on.
This is actually the worst design on this list, but Charlton obviously know this because they’re only wearing it on a pre-season tour of Ireland. They’re not even selling it in their shops, so the reach of this offensively boring design will be thankfully limited.
5th best – Man Utd home
— Manchester United (@ManUtd) July 5, 2017
After their mishmash away kit last week, Manchester United have rebounded strongly with a quality home effort that borrows a bit from the Juventus kit in terms of shirt design.
The soft two-button collar allows the shirt to be worn in versatile ways while the white Adidas three-stripe trim on the shoulders allows them to pop with a squareish shape.
The trim on the end of the sleeves is a classy touch that allows them to stand out. And thanks to the yellow in the United badge and the richness of the red on the shirt, the Chevrolet logo doesn’t look as unbearably awful as it can – but it’s still an eyesore that drags a great kit down this list.
4th worst – Sunderland home
— Kit Crimes (@KitCrimes) July 7, 2017
Party in the front, all business in the back – but in a bad way. Sunderland’s “half-and-half” kit is like a half-and-half pizza where one side is covered with chunks of pineapple.
This is a horrific design for a club as associated with vertical stripes as the Black Cats are. And worst still, because they ignore the stripes on the back they overcompensate and throw loads onto the front and sleeves. Terrible.
4th best – Hadjuk Split third
— HNK Hajduk Split (@hajduk) July 6, 2017
At first glance this is just a grey shirt but when you look closer, Hadjuk’s third kit is a fan-oriented masterpiece. This shirt was the culmination of a campaign where they asked fans to pay 1911 kuna (the year Hajduk were formed) to become a club member.
Those who did saw their name put onto the shirt, which was already a neat number with a nice and neat button collar, solid black sleeves and a bold red trim on the sides. A shame it’s only their third kit, really!
3rd worst – Dijon home (red)
— Dijon FCO (@DFCO_Officiel) July 10, 2017
There are obviously financial incentives to seeking multiple shirt sponsors, and Dijon definitely benefit from their presence, but it does make their shirt look ridiculous.
No matter how artfully they are arranged, Dijon’s home shirt looks like a pastiche of overly-commercialised sports jerseys. At least their away and third kits fare better because the main sponsor, Suez, actually have a cool logo.
3rd best – Wolves away
— Wolves (@Wolves) July 8, 2017
They shocked the world when they signed Ruben Neves from Porto and now they used their new recruits classy superstardom to present their away kit in an equally brilliant way.
Wolves’ alternate shirt is sublime, a jet black number from Puma with a dot-matrix style orange column moving up behind the cool-as-hell Wolves badge.
The only thing that ruins this kit is the sponsor, The Money Shop, not having a cool logo – that yellow stripe in particular clashes with the orange-and-black colourscheme.
2nd worst – APOEL away
APOEL launched two alternate away kits to be used when they can’t wear their usual yellow and while one, the blue and black number, is quite nice – the other is an abomination.
An orange shirt with navy blue lines running horizontally across the bottom half, fading into the orange as they rise up the shirt. It’s basically that ridiculous shirt Manchester City wore away in 2016/17, except even worse because the sponsor needs to have a white block behind the text, making an ugly shirt even uglier.
2nd best – Lazio third
The city of Rome has to have the highest kit quality per-team ratio in the world. Alright there’s only two major sides there but each of them always has utterly gorgeous kits. Lazio’s third kit is the best of their brilliant bunch. Thick and bold vertical stripes combining their colours of white and sky blue, allowing the perfect space for their winged crest and kit-maker Macron to display their logos in the width of one stripe (mostly).
The shirt sponsor has a simple logo and mainly just gets out of the way of this delicious shirt and its open collar which is small enough to barely be noticeable but it’s definitely there and when you see it you make the same kind of noise one would make after eating a really nice slice of cake. Also, bonus points for having by far the best presentation:
— S.S.Lazio (@OfficialSSLazio) July 6, 2017
The worst – Spartak Moscow home
— Skills in Heels? (@Boxofficefooty) July 8, 2017
Okay look, is this the worst design? No. Actually if you just look at it as a kit, it’s quite nice. A bit too sponsor-heavy, sure, but it’s a nice mix of reds with a diagonal stripe effect to make it pop.
The Spartak logo sits nicely on it, too. But this is by far the worst shirt because it’s a Spartak home shirt and there’s no white hoop around the chest. Everyone knows Spartak have a white hoop around the chest Nike what the bloody hell are you playing at?
The best – Wycombe Wanderers goalkeeper home
The new @ONeills1918 keeper kits for the 2017/18 season!
— Wycombe Wanderers (@wwfcofficial) July 6, 2017
Sit down in a dark room, pop “Tomorrow Never Knows” by The Beatles on the streaming service of your choice and just stare at a full-screen version of the Wycombe goalkeeper’s shirt. You’re absolutely guaranteed to have a good time.
This spectacularly loud design is intended to distract forwards so much that they shoot at the goalkeeper because that’s all their eyes are focused on. But it may also send them into a trance-like state where their spirit enters the astral dimension and has to do battle with the minions of Dormammu.
Either way, they probably won’t have the focus to truly threaten goal which makes this shirt functional as well as fabulous. Nobody has released a better kit in the last week than this masterpiece.