Football Features

Hashtag United documentary: How to run a football club on Youtube

By Squawka News

Published: 9:05, 21 November 2019

Have you ever wondered how Hashtag United balance running a non-league football club and a successful YouTube channel?

Combining the two in order to stay on top of events both on and off the pitch is no mean feat and requires plenty of work behind the scenes.

The club was founded by YouTuber Spencer Owen in 2016 and currently operates in the ninth tier of English football, with aspirations of climbing higher up the pyramid.

From the social media gurus capturing the players in action to the kitman and PA announcer, everybody has to muck in on matchdays to keep things running smoothly.

We spoke to some of the key figures at the club to find out what is helping to drive Hashtag United’s success – which is proving to be anything but a fluke.

Watch the video at the top of the article to see episode three of Squawka’s mini-documentary series on Hashtag United.

Subscribe to Squawka’s Youtube channel here.


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