The French Women’s national team blew minds on Twitter today with their 2023 World Cup promo video.
There will be spoilers from here on out, so here is the clip for those who haven’t seen it:
No spoilers, but this is the cleverest football advert I've ever seen. pic.twitter.com/9dNmSc5yQM
— Daniel Storey (@danielstorey85) July 15, 2023
Sharing the video on Twitter, Daniel Story of The i wrote: “No spoilers, but this is the cleverest football advert I’ve ever seen.”
Sports broadcaster Stella Mills was equally impressed, commenting on the advert’s ‘simple effectiveness’, as well as its ability to bring the men’s and women’s sides together.
THIS IS SO GOOD ??
Really simple yet effective delivery of a campaign by flipping the gender here.
A great example of that one team mantra clubs are constantly trying to achieve!pic.twitter.com/mw22Yv9woY
— Stella Mills (@stellamills__) July 13, 2023
One user’s comparison of the CGI work involved to the famous ‘Dream Team’ series is perhaps one of the biggest compliments to the work involved in producing the advert…
This is an exceptional piece of work. So so clever.
(Also brought me back to Dream Team SFX and Harchester United!) https://t.co/Whsdgir9kj
— Sam O'Byrne (@samobyrne) July 13, 2023
Of course, the French need no introduction to this year’s World Cup. Les Bleues head into the tournament ranked fifth in the world, only behind the United States, Germany, Sweden and England and with their run to the quarter-finals on home soil in 2019 — ended only by a narrow 2-1 defeat to the USA powerhouse — still fresh in their memories.
This will be the fifth time the French have contested the Women’s World Cup — and the fourth in a row — only failing to make it out of the group stage in their 2003 tournament debut.
88-goal striker Eugenie Le Sommer will be the woman charged with carrying France’s challenge with the veteran Lyon striker still among the favourites to win the Golden Boot despite now being 34 years old. But with the likes of Kadidiatou Diani and Naomie Feller alongside Le Sommer, France will definitely be one to watch in Australia and New Zealand.
Looking to find out more about the 2023 Women’s World Cup? Squawka has you covered here: