Best New Betting Sites For January 2025
In the last year we’ve seen lots of new betting sites enter the UK gambling scene offering brand new promotions and features for punters to enjoy alongside those offered by the industry’s household names. However, with so many new brands and bonuses to choose from, it is becoming increasingly difficult to know where to sign up.
With that in mind, below is our list of the UK’s best new betting sites, complete with detailed reviews of what makes each of these sites tick. If any of these new bookies take your fancy, simply follow the ‘Claim Offer’ links to sign up and claim your new customer offer ahead of this weekend’s Premier League action.
EasyBet: Bet £20 and Get £20 in free bets
- Welcome Bonus
Very Good
Review
Our Score
New Customers Only. Sign up to easyBet with Bonus Code: EB20. Bet and settle £20 on at least two events at odds of 2.0 or more. Qualified users will get 4 x £5 free bets on markets listed on promotional page only. Exclusions apply. 18+ only. T&Cs apply.
One account per customer, verification required. T&Cs apply. gambleaware.org
#AD 18+ 1st deposit only. Min deposit £10 | Max bonus £10 | Min Odds 1/1 (2.0) | Max winnings £100 | 5-day expiry | Full T&Cs apply | Gambleaware.org
This promotion is for new customers only. Customers must be 18+. Customers must be residents of the UK/IE. Sign Up using the promo code bet50get20 and make a minimum deposit of £50. Place a minimum £50 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. The promotional period is from 00:00 27/08/2024 and is an ongoing promotion. Only customers signing up through a recognised affiliate partner will be eligible for this promotion. 18+ T&CS apply gambleaware.org
#AD 18+ New UK Customers Only. Sign Up using the Promo Code b20g10 and make a min deposit of £20. Then place a min £20 bet with min odds of Evens (2.00) and get a £10 free bet upon bet settlement. Free bet expires 7 days from date and time of issue. Cashed Out or void bets do not qualify for this promotion. Build a bets do not qualify, If your first bet fails to qualify, then you will not receive the free bet. Full T&Cs apply.
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.
AK Bets
- Welcome Bonus
Excellent
Review
Our Score
If your first bet is a Treble or Up on Any Sport (minimum 3 selections) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS with the promo code AKACCA100. 18+ GambleAware.org.
Neptune Play Sports
- Exclusive Offer
- Welcome Bonus
Very Good
Review
Our Score
New customers only. Min £10 deposit and bet on odds 1/1 or greater. Deposits via PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. 18+ T&Cs apply.
New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
Closer Look at Our Top 10 New Betting Sites
If you remain unsure of which new betting site to sign up to, check out our more detailed reviews of the top 10 new bookies featured on our list. Each site was launched in 2024 and has been thoroughly tried and tested by our in-house team, who review everything the site has to offer, from the bonuses and the odds to the betting markets and features.
1. EasyBet: Bet £20, Get £20 in Free Bets
The EasyBet branding will be instantly recognisable to the majority of readers, although many of you may not be familiar with their latest betting product. Launched as recently as October 2024 in partnership with the established UK betting brand, Matchbook, EasyBet burst onto the scene as a brand new betting exchange promises competitive, peer-to-peer betting odds.
In October, EasyBet was only supporting betting on a couple of sports, but as of January 2025 there are 14 different sports to bet on at the exchange, including football, horse racing, cricket, golf, American football and much more. Sign up now to claim £20 worth of free bets when you bet £20, and start enjoying everything this exciting newcomer has to offer.
2. 7bet: Bet £10, Get a £10 Free Bet
7bet is another new betting site that launched in 2024, with a heavy emphasis on competitive odds that they hope will separate them from the UK’s biggest existing players. Naturally we had to test this for ourselves and found that 7bet does indeed outperform many UK bookies when it comes to pricing certain events, so we highly recommend comparing some odds on some of this weekend’s fixtures before deciding where to sign up.
If you decide to register an account at 7bet, you’ll be entitled to claim £10 worth of free bets that can be used across this coming weekend’s Premier League matches.
3. BetWright: Enjoy Fast Withdrawals This Weekend
BetWright is a brand new sportsbook that entered the UK market in 2024, promising fast withdrawals to all new players. As this operator is brand new, there is no standard sign up offer to start things off, but we can expect to see one in the near future. However, that’s not to say that BetWright has nothing to offer, because there is already plenty to love about the BetWright sportsbook, not least those aforementioned quick payouts.
The number of markets, particularly within your own customisable bet builders, should attract many passionate football fans this weekend, with a full schedule of Premier League fixtures to bet on.
4. PricedUp Bet: Bet £50 Get £20 in Free Bets
PricedUp Bet is an exciting new betting site which, not unlike Bet442, is coming in with a genuinely novel approach to sports betting that places heavy emphasis on price boosts. At the top of PricedUp’s homepage you’ll see a banner linking to all of the operator’s active odds boosts.
From there, click on any eligible event and you will see a plethora of boosted odds on a range of markets. If you are looking for a new betting site to sign up to and try out this weekend, we expect there to be an unrivalled range of promotional boosts available across the Premier League fixtures happening on Saturday and Sunday, so PricedUp is well worth considering. New players can claim £20 worth of free bets when you sign up and place your first £20 bet, which isn’t the best offer on the market but we like to support newer operators that aren’t yet able to offer new customers the same value as bigger, more established brands like bet365.
5. NRG Sports: Bet £20, Get £10 in Free Bets
As the brand name suggests, NRG Sports is a vibrant new betting site that promises to be a major player in 2025. It is owned and operated by the same group as PricedUp, so both platforms have very similar, well-designed interfaces. Since launching in 2024, NRG has impressed us with its impressive range of promotions, which is instantly apparent from the moment you visit the site.
Also impressive for such a young operator is NRG’s coverage in terms of sports, as well as the competitive odds NRG is able to provide across all of these different markets. Fans of American football will be pleased to see that many promotions target the sport, alongside an excellent array of football-based promos and price boosts. NRG Sports is definitely one to watch in 2025, and you can sign up now to receive £10 in free bets to help get you started.
6. Betano: Weekend Special: Arsenal v Aston Villa – Get Up to £50 in Free Bets
Launched in 2024 ahead of Euro 2024 – for which they were the lead sponsor – Betano has quickly become a noteworthy contender in the UK betting scene. The platform stands out with its user-friendly interface and a strong focus on both mainstream and niche sports, including basketball, football, and esports. This weekend, new customers can enjoy a generous offer worth £50 in free bets when you bet £10 on the Arsenal vs Aston Villa on Saturday evening, which is fantastic value for a new betting site, and there are plenty more promotions existing players can take advantage of once you’ve signed up. Our favourite of these is their innovative new ‘Lucky Dip’ promo, which randomly inflates the odds on certain selections, potentially leading to some significant payouts. If you’re looking for an emerging UK bookmaker with an established international reputation for competitive odds and a wide selection of markets, Betano is definitely worth a look.
7. BetMGM: Bet £10, Get £40 in Free Bets
BetMGM, a major name in the US sports betting market, made its UK debut in 2023, and it quickly garnered attention for its sleek, easy-to-navigate platform and huge promotional offers. The site offers a great selection of sports, with strong coverage of football, horse racing, and tennis, alongside a growing range of in-play options and bet builder markets. The highlight for newcomers is their generous sign-up offer which will see you receive £40 in exchange for a £10 bet, perfect to be deployed across the weekend’s Premier League fixtures. It is truly staggering that BetMGM is still such a newcomer in the UK – it has already become one of the UK’s biggest and most reputable brands and is well worth your time if you’re yet to make an account.
8. AK Bets: Up to £100 Winnings Boost on Your First Acca
AK Bets was initially launched as an on-track bookmaker back in 2021 by Anthony Kaminskas, but launched its first online sportsbook in 2023. Kaminskas started the brand with a view to offering fairer, more competitive odds to his customers, and AK Bets certainly performs well when compared with the odds at other major UK bookies.
The site also features some unique promotions targeting accumulator bettors, the most standout of these being AK Bets’ welcome offer: up to £100 in winnings boost on your first accumulator bet, giving you a chance to significantly increase your returns on multiple selections. The site covers a broad range of sports, with football, basketball, and horse racing taking center stage. AK Bets is a great choice for punters who love betting on accumulators and are looking to get a little extra boost from a newer bookmaker.
9. Neptune Play Sports: Bet £10, Get £10 in Free Bets
Although Neptune Play Casino has been around for a few years, the Neptune brand only launched their sportsbook in 2023, which features a simple and clean design that emphasizes ease of use. The site offers a solid selection of sports including football, tennis, and horse racing, and a straightforward sign up bonus of ‘Bet £10, Get £10 in Free Bets’. While the promotional offering is modest, it’s more than enough for getting acquainted with everything that Neptune Play has to offer, including its established online casino section if you like the occasional foray into the tables, slots and live dealers.Neptune Play is still building out its sports offering, but there is already plenty to enjoy and bet on.
10. Betrino: Bet £25, Get £50 in Free Bets
Betrino, rebranded in 2023 after originally launching in 2020, has quickly gained attention for its big value welcome bonus and growing presence in the UK betting market. The site offers a wide variety of sports and markets, with football and tennis being particular highlights, perfect for those looking to bet on the Premier League and Australian Open this weekend. New players can take advantage of the generous “Bet £25, Get £50 in Free Bets” offer, providing plenty of free bets to explore Betrino’s selection of betting markets. With a clean interface and competitive odds, Betrino is a strong option for punters looking for a fresh alternative to the more established bookmakers.
