As we head into the summer, the 2018/19 season moves into the rear-view mirror and all attention begins to turn toward the 2019/20 campaign.
But it isn’t just a team’s ambitions or potential signings that we’re all wondering about. Kits are also kind of a big deal.
At Squawka, we’ve put together a list of the five best and worst away kits released around Europe so far ahead of the 2019/20 season.
Has your club sanctioned a fashion disaster? Or will it be pushing the high end of kit sales around the world with a brilliant addition to your wardrobe? Read on to find out.
Lyon’s 2019/20 away kit feels like a great place to kick us off. The French club impressed many with their exploits in Europe last season and if they’re going to be sporting their dark blue effort on the continent next term, few would be averse to them impressing again.
The blue background features a nice, black fading stripes pattern on the front and the whole thing is nicely complimented white and red colouring on the collar and sleeve cuffs. The urge to rank this further up was tough to ignore but as you’ll see, clubs are setting a very high standard.
4. Real Madrid
It’s time for Real Madrid to recover from their 2018/19 horror show and what better way to do it than with a classy away kit?
Gold logos and advertising feature on a dark blue base, while the Adidas three stripes along the shoulders feature in an even darker colour. A galaxy-inspired print right across the shirt rounds off what is a very stylish look, now let’s just hope Los Blancos can start delivering on the pitch once again, whoever ends up wearing their kits.
3. Athletic Bilbao
We’ve got another brilliant khaki number coming up very soon but sit tight, because this Athletic Bilbao away kit is a work of art. The subtle red along the sleeve cuffs and crew neck compliment the dark green perfectly, while the design on the front is a very tasteful nod to the club’s Basque heritage.
There’s also something about having the club crest in gold, the whole thing just works. We expect this to be a massive hit in northern Spain.
2. Borussia Dortmund
Whether it be home, away, third or goalkeeper kits, Borussia Dortmund don’t often get them wrong. Predominantly black with a silver-metallic pattern on the front, the 2019/20 away kit is apparently inspired by the city’s steel industry.
Set for a July release, this will undoubtedly be a best-seller in the world of European away shirts with the perfect mix of boldness and dark class. Well done, Puma.
With their brilliant blend of attacking, inventive football, young squad and run to the Champions League semi-finals, Ajax have captured the hearts and minds of fans around Europe this season, without even mentioning their domestic double.
OFFICIAL: Ajax have released their new away kit for the 2019-20 season and will wear it for the final game of 2018-19 this evening.
They've done it again. ? pic.twitter.com/Q7YxqZ57ei
— Squawka News (@SquawkaNews) May 15, 2019
Their khaki and orange away kit for next season ensures they will continue to be every hipster’s dream. This stylish strip was debuted has Ajax slammed De Graafschap 4-1 on Wednesday to seal the Eredivisie title. The only shame is that might be the only time we see many of this current crop wearing the kit.
New Balance have made some real whacky kits for Liverpool in recent years with some of them very good and others very, very bad.
The logos and crest look – BLUE!
Why not: Black/Grey/Green/RED ??
— Go Go Go Castro (@GoCastroGoGoGo) May 10, 2019
Next season’s away kit looks to be somewhere in the middle, with a stripped back white base complimented by an interesting pattern on the front. The sleeves are half red and half navy blue, with the former also colouring the logo and advertising– something which is sure to cause its fair share of debate on Merseyside.
All in all, quite a dull effort with an absolutely needless inclusion of blue.
So, Nike have now resorted to recycling old kits. Chelsea’s away kit for next season is pretty much identical to their 2017/18 version, except it has a god-awful collar that is wide of the mark.
LEAKED: Chelsea's home and away kit for the 2019/20 season.
Hit or a miss? pic.twitter.com/UCoWOs04x0
— Nitwik Football (@NitwikFootball) April 30, 2019
The whole thing is just a white, bland snooze-fest. Considering the 2019/20 home kit is already a disaster, Chelsea and Nike better have an ace up their sleeve for the third kit.
3. Hertha Berlin
We’ve now moved out of the plain boring territory and into the realm of ‘oh my goodness, what is that?’
The only non-Premier League away kit in our worst five is Hertha Berlin’s red and black mishmash which is absolutely vile. Whoever designed this was either nursing a vision-impairing hangover or a massive fan of the half-and-half shirt – a trend we truly hope never takes off. The big, cumbersome ‘TEDi’ branding right in the middle of the shirt doesn’t exactly help matters but even if you were to take that away, the design itself is a disaster.
“My eyes, the goggles do nothing!” Apologies for the terrible Simpsons reference there but wow, what a busy kit.
OFFICIAL: @SouthamptonFC have released their new home and away kits for the 2019/20 season.
The new home kit sees the iconic red and white stripes returning on the front.
The away kit has been produced with a grey body and contrasting volt-yellow shoulders and sleeve accents. pic.twitter.com/78IkqVva68
— Squawka News (@SquawkaNews) May 17, 2019
There is a consensus forming among Southampton fans that their kits are getting worse each year and based on this grey and volt-yellow effort, we’re inclined to agree. That said, maybe the yellow pattern could be used to hypnotise opponents?
1. Manchester United
Coming in at number one for the worst away kit for the 2019/20 season has to be Manchester United’s sickly effort. We didn’t think their 2018/19 kit could be topped but somehow, Adidas managed it.
— Footy Headlines (@Footy_Headlines) May 17, 2019
An off-gold base with black Adidas branding, the shirt has a snake scale pattern right across that, in all honesty, has absolutely no place on a football kit. Whether they’re brilliant or useless on the pitch, Man Utd never seem to fall short of success in a commercial aspect. We suspect their shirt sales may take a hit with this particular release, though.