Villarreal announced earlier this afternoon that their famous El Madrigal stadium has undergone a name-change, with the ground now being known as “Stadium Ceramics”.
As reported by the club’s official website, the change went into effect earlier today ahead of their clash with Barcelona in La Liga, becoming ambassadors of the brand as a result. Furthermore, Villarreal will also generate more revenue from the switch, with local companies joining the project as new sponsors.
Ahead of tonight’s big game, the club’s official Twitter account posted images of the stadium’s updated look:
Se acabó la espera. Desde hoy nuestro estadio se llama 'Estadio de la Cerámica'. Es vuestra casa, groguets. pic.twitter.com/7XoRV9tCE0
— Villarreal CF (@VillarrealCF) January 8, 2017
The stadium now sports a modern LED light system outside the ground, while the pavements and walkways in that area have also been revamped with ceramic material, serving as a meeting point for fans for various activities, according to the club’s website.
Those changes have improved the security around the ground as a result, as fans will be able to circulate the surrounding area with greater fluidity than they did before. Meanwhile local residents will also benefit, as the space provides an opportunity for the development of several other events in the community.
Villarreal have scored 25 goals and conceded 11 in their 16 La Liga fixtures this season, creating 121 chances, as they sit fifth on 29 points, two behind Atletico Madrid in fourth.
Following this evening’s clash, they take on Real Sociedad in the Copa del Rey on Wednesday night, before facing Deportivo La Coruna.