Manchester United have announced a global partnership with US transportation company Uber, the “first of its kind for the football club.”
Under executive vice-chairman Ed Woodward, the 20-time Premier League champions have formed partnerships with “official mattress and pillow partner” Mlily, Swiss watch manufacturers Tag Heuer and EA Sports since July alone, with Uber becoming the latest lucrative commercial deal.
The partnership with the taxi app giant will ‘enhance fans’ matchday experience at Old Trafford’, the club stated in a press release on Thursday, in which plans to set up Uber pick-up and drop-off zones for supporters at the stadium were also explained.
The club’s group managing director Richard Arnold added: “Manchester United is always looking at ways in which we can improve our fans’ experience and our relationship with Uber will allow us to do this in new and exciting ways.
“Supporters will tell you that the journey to and from a game, whether they are watching it at Old Trafford or another venue on the other side of the world, is an important part of the matchday experience, contributing to the build-up and anticipation of the day. Working with Uber we will look to enhance this experience for our 659 million followers, both home and abroad, by bringing them the spirit of Old Trafford and Manchester United through various experiences and interactive campaigns.”
Amy Friedlander Hoffman, head of business development at Uber, said: “Uber makes it easier for people around the world to connect to what they care about and now we’re excited to give that connection to Manchester United fans.
“We’re thrilled to be partnering with Manchester United to not only make match day transportation more seamless, but to deliver fans incredible experiences throughout the season, no matter where they are supporting from.”
Squawka revealed in October that Premier League rivals Tottenham held talks with Uber in July regarding a possible £20m-a-year naming rights deal for the club’s new stadium.
Such a arrangement is not thought likely, however, given strong interest from several financial institutions – such as the Qatar Investment Authority – communications companies and airlines.
Uber was founded back in 2009 and over the last seven years has grown remarkably, with the car service being used in over 500 different cities.
The organisation makes a revenue of over a billion and is available in over 65 countries.